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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Today’s top high-yield savings rates: Up to 5.00% on April 14, 2026
Personal FinanceToday’s top high-yield savings rates: Up to 5.00% on April 14, 2026
By Glen Luke FlanaganApril 14, 2026
Top CD rates today, April 14, 2026: Lock in up to up to 4.20%
Personal FinanceTop CD rates today, April 14, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 14, 2026
crowell
CommentaryRetirees are facing a $345,000 bill they never saw coming — and most aren’t prepared
By Andrew CrowellApril 14, 2026
Exclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
NewslettersExclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
By Allie GarfinkleApril 14, 2026
Trump’s war and rhetoric are drowning out the IMF’s growth agenda
NewslettersTrump’s war and rhetoric are drowning out the IMF’s growth agenda
By Diane BradyApril 14, 2026
China’s export boom is losing steam, thanks to the Iran war and the global energy crisis
AsiaChina’s export boom is losing steam, thanks to the Iran war and the global energy crisis
By Chan Ho-Him and The Associated PressApril 14, 2026
OpenAI CEO Sam Altman (center) and Anthropic CEO Dario Amodei (right), not holding hands, in New Delhi on February 19, 2026. (Photo by Ludovic Marin/AFP/Getty Images)
NewslettersOpenAI revenue chief accuses rival Anthropic of goosing revenue projections
By Andrew NuscaApril 14, 2026
Dario Amodei
AIAnthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Beatrice NolanApril 14, 2026
More RetailPage 6 of 100
Pizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
RetailPizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
By Molly Liebergall and Morning BrewJanuary 6, 2026
  • Fortune Archives: The Grape Depression
    NewslettersFortune Archives: The Grape Depression
    By Indrani SenDecember 21, 2025
Trump’s trade tariff revenue is already in decline, and Wall Street is pretty happy about it
EconomyTrump’s trade tariff revenue is already in decline, and Wall Street is pretty happy about it
By Jim EdwardsJanuary 6, 2026
The U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
PoliticsThe U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
By Jason MaJanuary 4, 2026
sprinkles
Retail‘This isn’t how I thought the story would go’: Sprinkles Cupcakes founder mourns company shutdown after starting in her kitchen
By The Associated PressJanuary 3, 2026
Behind glam luxury brands Michael Kors and Jimmy Choo lurks a troubled holding company losing millions
RetailBehind glam luxury brands Michael Kors and Jimmy Choo lurks a troubled holding company losing millions
By Amanda GerutJanuary 2, 2026
A woman shopping inside a Walmart
RetailIt’s New Year’s Day 2026. What’s open and closed?
By Dave SmithJanuary 1, 2026
  • A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. ‘I was able to move out of my parents’ house’
    Future of WorkA Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. ‘I was able to move out of my parents’ house’
    By Anne D'Innocenzio and The Associated PressDecember 20, 2025
snap
Politics5 states to ban soda, candy, other snacks from SNAP recipients under MAHA food-stamp push
By Jonel Aleccia and The Associated PressDecember 31, 2025
Brian Niccol sits in a white chair wearing a suit. "Fast Company" is written on the screen in the background.
RetailStarbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his ‘Back to Starbucks’ plan is working
By Sasha RogelbergDecember 31, 2025
Donald Trump on the phone in front of a Christmas tree
Startups & VentureTrump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
lobster
LawSeafood thieves snatch $400,000 of lobster, plus oysters and crabs, in round of New England robberies
By The Associated PressDecember 31, 2025
Jerome Powell
EconomyWages are actually growing faster than inflation. Here’s why you don’t believe it
By Sasha RogelbergDecember 30, 2025
  • Photo of Elon Musk
    TechTesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
    By Sasha RogelbergDecember 20, 2025
RFK Jr. push leads to 5 states restricting what you can buy with SNAP benefits: Experts warn it’s a ‘disaster waiting to happen’
PoliticsRFK Jr. push leads to 5 states restricting what you can buy with SNAP benefits: Experts warn it’s a ‘disaster waiting to happen’
By Jonel Aleccia and The Associated PressDecember 30, 2025
Trump
Economy$25,000 per month: the cost of Trump tariffs on small business importers, revealed
By Nick LichtenbergDecember 29, 2025
The retirement of this notoriously finicky card marks the end of an era for one of the world’s oldest and largest transit systems
North AmericaThe retirement of this notoriously finicky card marks the end of an era for one of the world’s oldest and largest transit systems
By Philip Marcelo and The Associated PressDecember 28, 2025
Feel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller
HealthFeel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller
By Sasha RogelbergDecember 28, 2025
Survey overload: Companies are inundating customers with endless surveys—and getting worse insights
MagazineSurvey overload: Companies are inundating customers with endless surveys—and getting worse insights
By Phil WahbaDecember 28, 2025
Three in four Americans say groceries are so expensive they’ve been forced to cut down on other spending
RetailThree in four Americans say groceries are so expensive they’ve been forced to cut down on other spending
By Andrew Adam Newman and Retail BrewDecember 27, 2025
Freshpet’s COO says customers spend more on pets than children: ‘Their dog comes before their partner, their kids’
Travel & LeisureFreshpet’s COO says customers spend more on pets than children: ‘Their dog comes before their partner, their kids’
By Sydney LakeDecember 26, 2025
Trump stands in front of a podium, about to speak
RetailTrump just declared December 26th a national holiday. What’s open and closed?
By Dave SmithDecember 26, 2025
From Kohl’s CEO ousting to Kroger chief’s sudden resignation, 2025 a tumultuous year for the C-suite. Here are the 5 most dramatic exits this year
C-SuiteFrom Kohl’s CEO ousting to Kroger chief’s sudden resignation, 2025 a tumultuous year for the C-suite. Here are the 5 most dramatic exits this year
By Erin Cabrey and Retail BrewDecember 25, 2025
charity
Arts & EntertainmentMost Americans decide 2025 isn’t the year for charity, poll says
By James Pollard, Linley Sanders and The Associated PressDecember 24, 2025
Trump speaks in front of a podium, with Marco Rubio behind him
RetailTrump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
Move over caviar, the hottest luxury ingredient is crab
RetailMove over caviar, the hottest luxury ingredient is crab
By Matthew Kronsberg and BloombergDecember 24, 2025
Spanx founder Sara Blakely
Success6 ‘unhinged’ things Spanx founder Sara Blakely did that ultimately shaped the success of her $1.2 billion empire
By Sydney LakeDecember 23, 2025
beer
CommentarySupporting moderation: beer’s structural advantage in the no-alcohol space
By Justin KissingerDecember 23, 2025
dept
RetailTikTok puts department stores in your phone. Macy’s and Nordstrom say not so fast
By Anne D'Innocenzio and The Associated PressDecember 22, 2025
Dinner Bell
Arts & Entertainment‘You sure don’t see too many of those anymore’: Miss. restaurant defies history, with only 4 tables, massive lazy Susans and wild popularity
By Sophie Bates and The Associated PressDecember 22, 2025
Here’s what’s open (and closed) on Christmas Day 2025
RetailHere’s what’s open (and closed) on Christmas Day 2025
By The Associated PressDecember 22, 2025
Target, Walmart, Whole Foods targeted in ByHeart botulism suits
RetailTarget, Walmart, Whole Foods targeted in ByHeart botulism suits
By Anna Edney and BloombergDecember 22, 2025
Chris Nicholas
CommentaryI’m the Sam’s Club CEO and I’ve got an AI leadership reality check: let purpose, not promise, guide investment
By Chris NicholasDecember 22, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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