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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Meet Jensen Huang’s son-in-law, a former pro skier and the Nvidia CEO’s ‘consigliere’ who could play a massive role in the company’s succession plan
Big Tech
Meet Jensen Huang’s son-in-law, a former pro skier and the Nvidia CEO’s ‘consigliere’ who could play a massive role in the company’s succession plan
By Sasha RogelbergNovember 9, 2026
Brian Chesky, in front of a white background, lifts both hands in the air.
Success
Billionaire Brian Chesky’s social-worker parents told him to pick a high-paying career. He went to art school—and started Airbnb with 3 air beds
By Sasha RogelbergNovember 7, 2026
A woman sits in a voting booth.
Politics
‘Like being hit between the eyes with a sledgehammer’: Meet the one town in America that defied election trends and voted in favor of data centers
By Sasha RogelbergNovember 7, 2026
A students looks at a Macbook computer on a desk.
Big Tech
Schools blocking AI from student computers will now lose access to Google’s search feature, leaving edtech experts scratching their heads
By Sasha RogelbergNovember 6, 2026
Elon Musk holds a medal that Donald Trump is handing to him.
Politics
‘He basically gets to steer a political party’: Elon Musk is $474 million poorer post-election, but it may not have deterred his influence on 2028
By Sasha RogelbergNovember 4, 2026
A women holds a protest sign reading "Defend Youngstown from corporate greed."
Politics
Ohio just poured onto its existing 125 data center moratoriums. Transparency pushes and grid safeguards could now ‘dominate policy agendas’ nationwide
By Sasha RogelbergNovember 4, 2026
Dan Driscoll speaks at a desk with a microphone. The desk has two water bottles on it, and he is gesturing with both hands to his side.
AI
OpenAI’s hiring of former Army Secretary just 2 months after Pentagon resignation is part of a ‘trend’ of it pivoting resources to defense projects
By Sasha RogelbergNovember 3, 2026
A man picks up goods from a crate and appears to throw them in a dumpster.
Cybersecurity
The Pentagon is investigating if rogue freezers are tied to cyberattacks in France. Another wave of hacks is hitting supermarkets across Europe
By Sasha RogelbergNovember 2, 2026
A young man holding a cup of coffee in a kitchen shows his phone to an older man, who is also holding a mug.
Economy
Gen X feels worse about the economy than Gen Z and millennials—and more than 70% fear running out of money more than death
By Sasha RogelbergNovember 1, 2026
A woman walks through an empty supermarket freezer aisle
Cybersecurity
Hackers pushed freezers at hundreds of French supermarkets to 122 degrees. Now the Pentagon is asking whether the same thing hit U.S. military bases
By Sasha RogelbergNovember 1, 2026
A worker in a green jacket operates a welding tool.
Economy
U.S workers just took home their smallest share of capital since at least 1947—and the lowest ever recorded
By Sasha RogelbergOctober 31, 2026
A group of men including Elon Musk, Mark Zuckerberg, and Sundar Pichai, stand around in front of the West Wing of the White House.
Politics
Tesla and 113 other companies paid no current federal income tax, but they still aren’t the biggest threats to the federal deficit, think tank warns
By Sasha RogelbergOctober 30, 2026
Jamieson Greer (right) speaks in front of a cluster of microphones and Scott Bessent stands beside him.
Politics
The U.S. and EU could break their tariff truce over a record-breaking $3.4 billion Airbus loan and a reignited 17-year dispute between aviation giants
By Sasha RogelbergOctober 29, 2026
Gabby Williams dribbles the basketball down the court as Angel Reese tries to defend.
Arts & Entertainment
Atlanta Dream says it warned the WNBA 2 months ago about scheduling conflict concerns. The league is hosting a finals game at lunchtime anyway
By Sasha RogelbergOctober 28, 2026
Photo of Donald Trump
North America
The Trump admin said energy costs were a small price to pay in Iran war, but U.S. consumers are paying nearly 8x more than anyone else in fuel costs
By Sasha RogelbergOctober 27, 2026
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Workplace Culture
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By Bilin LinNovember 8, 2026
Personal Finance
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By Lena BorrelliNovember 8, 2026
Politics
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