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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Two young men sit in the stands at a sports event and smile while looking at a phone
Lifestyle
‘This is a money-losing proposition for most of these individuals’: Americans are draining stock portfolios to shovel more money into sports betting
By Sasha RogelbergAugust 22, 2026
Donald Trump, standing behind a podium, points in front of him with Scott Bessent standing behind him.
Economy
‘Damage from the chaotic tariff regime cannot be refunded’: The $100 billion in refunds have wiped out revenue the import taxes brought in since May
By Sasha RogelbergAugust 21, 2026
Scott Kupor, wearing a suit, looks forward and frowns.
Politics
Exclusive: The man leading Trump’s RTO charge for government workers says he filmed a video in front of a blank wall to avoid work-from-home suspicion
By Sasha RogelbergAugust 20, 2026
‘Buyers aren’t yet opening their wallets’: AI-generated assets are flooding marketplaces, but consumers are snubbing them for human-made products
AI
‘Buyers aren’t yet opening their wallets’: AI-generated assets are flooding marketplaces, but consumers are snubbing them for human-made products
By Sasha RogelbergAugust 20, 2026
Larry Page and Sergey Brin smile in front of old Google servers.
Leadership
Google’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
By Sasha RogelbergAugust 19, 2026
Xi Jinping, standing next to Donald Trump, points to his left.
Asia
Strait of Hormuz chaos has incentivized China to use an alternative trade route: a 3,400 mile frozen Arctic channel dubbed the ‘Ice Silk Road’
By Sasha RogelbergAugust 19, 2026
Photo of Chris Wright speaking at a podium
Energy
U.S. strategic reserves are getting so low the drawdown threatens to damage the 60 underground salt caverns storing American oil
By Sasha RogelbergAugust 17, 2026
Brian Niccol sits on a chair onstage in front of a blue and purple background.
Economy
Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
By Sasha RogelbergAugust 15, 2026
Adin Ross looks slightly upward.
Success
The ‘manosphere’ is actually a multibillion-dollar industry that sells courses and supplements to insecure Gen Z men, report finds
By Sasha RogelbergAugust 15, 2026
Donald Trump and Scott Bessent sit next to each other.
North America
‘If your tariff was 0%, there’s no need to commit fraud’: The White House is sounding off on a $112 billion tariff-dodging scheme it made worse
By Sasha RogelbergAugust 14, 2026
Sean Duffy speaks behind a podium. An American flag hangs behind him.
Politics
Facing a decadeslong shortage, the FAA has now hired more than 2,000 air traffic controllers after its campaign recruiting Gen Z video gamers
By Sasha RogelbergAugust 14, 2026
Two ICE agents wearing camouflage gear with eye and face coverings.
Innovation
The electric shock gloves ICE is spending up to $20 million on are already being given to police officers in Omaha public schools
By Sasha RogelbergAugust 13, 2026
Donald Trump speaks into a microphone.
Investing
Nearly a dozen firms are already paying up to $100,000 per month for early access to Trump’s Truth Social posts
By Sasha RogelbergAugust 12, 2026
Sergey Brin
North America
Google cofounder Sergey Brin has now spent $100 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses
By Sasha RogelbergAugust 11, 2026
A man holds a large white bag of feed with a herd of cows standing behind him.
Economy
Record beef prices are minting fortunes for ranchers—but straining the American farmers who fatten their cattle
By Sasha RogelbergAugust 11, 2026
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