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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
United CEO has pitched possible combination with rival American
PoliticsUnited CEO has pitched possible combination with rival American
By Siddharth Philip, Allyson Versprille, Sri Taylor and BloombergApril 13, 2026
sam altman
LawMeet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer
By Juan Lozano, Lekan Oyekanmi and The Associated PressApril 13, 2026
NEW YORK, NEW YORK - DECEMBER 12: President-elect Donald Trump rings the opening bell on the trading floor of the New York Stock Exchange (NYSE) on December 12, 2024 in New York City. Trump was invited to the Exchange after being named TIME’s “Person of the Year” for the second time. (Photo by Spencer Platt/Getty Images)
EnergyWall Street is the biggest winner of the Iran war—and the S&P 500 just turned positive for the year
By Eva RoytburgApril 13, 2026
hippo
EnvironmentColombia approves plan to kill cocaine hippos roaming through center of country
By Manuel Rueda and The Associated PressApril 13, 2026
trump
PoliticsTrump refuses to apologize to the Pope, offers implausible explanation for tweeting himself as Jesus
By Will Weissert, Josh Boak, Nicole Winfield and The Associated PressApril 13, 2026
AI agents are acting like employees, but company structures still treat them like software
CommentaryAI agents are acting like employees, but company structures still treat them like software
By Dan MountstephenApril 13, 2026
iran
EnergyWith the U.S. now blockading the Strait of Hormuz, the focus is on who has ‘the guts to go through first’
By Jordan BlumApril 13, 2026
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
InnovationNew drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
By Jason MaApril 13, 2026
More RetailPage 5 of 100
niccol
Workplace Culture‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud
By Jake AngeloJanuary 30, 2026
  • Pizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
    RetailPizza plummeted on the list of Americans’ favorite take-out options as they opt for more nutrient-dense slop bowls from Uber Eats
    By Molly Liebergall and Morning BrewJanuary 6, 2026
Walmart doubles down on health, promoting 3,000 pharmacy workers and upping earning potential—with no college degree required
Workplace CultureWalmart doubles down on health, promoting 3,000 pharmacy workers and upping earning potential—with no college degree required
By Sydney LakeJanuary 29, 2026
How stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
RetailHow stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
By Phil WahbaJanuary 29, 2026
Amazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
Big TechAmazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
By Phil WahbaJanuary 29, 2026
southwest
North America50-year tradition of Southwest Airlines letting you choose your own seat comes to an end
By Rio Yamat and The Associated PressJanuary 28, 2026
hanrahan
CommentaryHow social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
  • Trump’s trade tariff revenue is already in decline, and Wall Street is pretty happy about it
    EconomyTrump’s trade tariff revenue is already in decline, and Wall Street is pretty happy about it
    By Jim EdwardsJanuary 6, 2026
The British retailer riding the wave of America’s always booming sneaker market
RetailThe British retailer riding the wave of America’s always booming sneaker market
By Phil WahbaJanuary 27, 2026
Michael Fiddelke stands and talks.
RetailTarget’s incoming CEO breaks silence on Minneapolis violence near HQ—read his full statement 
By Jacqueline MunisJanuary 26, 2026
Photo of Doug McMillon
SuccessAfter 40 years of climbing the ladder, Walmart’s CEO Doug McMillon is retiring—his top tip for Gen Z is that ‘life is too short’ to hate their jobs
By Emma BurleighJanuary 26, 2026
A woman stands in a target with her fist in the air. A man behind her holds an "Abolish ICE" sign.
RetailTarget faces new backlash amid Minnesota ICE raids after boycotts over its DEI rollback. But don’t blame politics for falling profits, analyst says
By Jacqueline MunisJanuary 23, 2026
How Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
RetailHow Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
By Alex Vuocolo and Retail BrewJanuary 23, 2026
  • The U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
    PoliticsThe U.S. military emerged as a big winner after Maduro’s capture. The other sensation is this Nike outfit
    By Jason MaJanuary 4, 2026
Walmart's CEO Doug McMillon
SuccessWalmart CEO started his career unloading trailers at the warehouse. He says he got promotion after promotion by raising his hand when his boss was out
By Orianna Rosa RoyleJanuary 23, 2026
A Danish app that helps consumers boycott U.S. products increased users by 1,400% as Trump resurrected the Greenland issue at Davos
EuropeA Danish app that helps consumers boycott U.S. products increased users by 1,400% as Trump resurrected the Greenland issue at Davos
By Marco Quiroz-GutierrezJanuary 23, 2026
The Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
C-SuiteThe Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
By Phil WahbaJanuary 21, 2026
nathan's
BankingNathan’s Famous goes from 5-cent hot dog stand in Coney Island to $450 million acquisition by Smithfield Foods over 100 years later
By Matt Ott and The Associated PressJanuary 21, 2026
Andy Jassy gestures while speaking at an event.
Economy6 months later, Amazon CEO Andy Jassy sings a different tune on tariffs, saying the pain of higher prices is coming soon in 2026
By Jacqueline MunisJanuary 21, 2026
target
CommentarySlipping on ICE: innocent retailers are the latest collateral damage from Trump’s perpetual noise machine
By Jeffrey Sonnenfeld and Steven TianJanuary 21, 2026
ICE
Politics‘We believe in Allah, but we can’t do anything’: Somali shops reel in Minneapolis because ICE is bad for business
By Sarah Raza and The Associated PressJanuary 18, 2026
Exterior view of a large building.
RetailFortune Archives: How Saks made luxury for the masses
By Indrani SenJanuary 18, 2026
Chubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding
RetailChubbies cofounder Kyle Hency is back—his new startup Good Day just raised $7 million in seed funding
By Allie GarfinkleJanuary 15, 2026
Federal Reserve Chairman Jerome Powell
EconomyEconomy is marginally improving but only because the rich are splurging on luxury items and holidays, the Fed says
By Eleanor PringleJanuary 15, 2026
Can Saks’ new CEO repair the damage done to the luxury retailer by years of being treated as a ‘financial plaything’?
C-SuiteCan Saks’ new CEO repair the damage done to the luxury retailer by years of being treated as a ‘financial plaything’?
By Phil WahbaJanuary 15, 2026
saks
RetailSaks files for bankruptcy as its CEO sees ‘defining moment’ after multibillion-dollar Neiman Marcus takeover
By Anne D'Innocenzio and The Associated PressJanuary 14, 2026
Walmart teams with Alphabet for AI-assisted shopping on Gemini
RetailWalmart teams with Alphabet for AI-assisted shopping on Gemini
By Jaewon Kang and BloombergJanuary 11, 2026
Outgoing Walmart CEO Doug McMillon
SuccessWalmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
Nela Richardson, chief economist at Automatic Data Processing Inc. (ADP).
EconomyFor jobless Gen Z, healthcare is the place to be as blue-collar hiring outstrips office jobs, says ADP’s top economist
By Eleanor PringleJanuary 8, 2026
Trump Store
Politics‘Trump must be doing wonders for the economy’: Online commenters jeer closure of suburban Philly Trump Store that ‘has kind of run its course’
By Mike Catalini and The Associated PressJanuary 7, 2026
Jollibee shares surge after the Filipino fried chicken chain says it’ll spin off its ‘higher-growth but more volatile’ global business
RetailJollibee shares surge after the Filipino fried chicken chain says it’ll spin off its ‘higher-growth but more volatile’ global business
By Angelica AngJanuary 7, 2026
How a real estate scion’s risky dealmaking pushed Saks Global to the brink
RetailHow a real estate scion’s risky dealmaking pushed Saks Global to the brink
By Phil WahbaJanuary 6, 2026
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
LawWhat is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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