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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Today’s top high-yield savings rates: Up to 5.00% on April 14, 2026
Personal FinanceToday’s top high-yield savings rates: Up to 5.00% on April 14, 2026
By Glen Luke FlanaganApril 14, 2026
Top CD rates today, April 14, 2026: Lock in up to up to 4.20%
Personal FinanceTop CD rates today, April 14, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 14, 2026
crowell
CommentaryRetirees are facing a $345,000 bill they never saw coming — and most aren’t prepared
By Andrew CrowellApril 14, 2026
Exclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
NewslettersExclusive: Chad Rigetti’s Sygaldry raises $139 million to bring quantum hardware to AI data centers
By Allie GarfinkleApril 14, 2026
Trump’s war and rhetoric are drowning out the IMF’s growth agenda
NewslettersTrump’s war and rhetoric are drowning out the IMF’s growth agenda
By Diane BradyApril 14, 2026
China’s export boom is losing steam, thanks to the Iran war and the global energy crisis
AsiaChina’s export boom is losing steam, thanks to the Iran war and the global energy crisis
By Chan Ho-Him and The Associated PressApril 14, 2026
OpenAI CEO Sam Altman (center) and Anthropic CEO Dario Amodei (right), not holding hands, in New Delhi on February 19, 2026. (Photo by Ludovic Marin/AFP/Getty Images)
NewslettersOpenAI revenue chief accuses rival Anthropic of goosing revenue projections
By Andrew NuscaApril 14, 2026
Dario Amodei
AIAnthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Beatrice NolanApril 14, 2026
More RetailPage 7 of 100
Fortune Archives: The Grape Depression
NewslettersFortune Archives: The Grape Depression
By Indrani SenDecember 21, 2025
  • Paul Singer
    InvestingPepsi to cut product offering nearly 20% in deal with $4 billion activist Elliott
    By Dee-Ann Durbin and The Associated PressDecember 8, 2025
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. ‘I was able to move out of my parents’ house’
Future of WorkA Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. ‘I was able to move out of my parents’ house’
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
Photo of Elon Musk
TechTesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
By Sasha RogelbergDecember 20, 2025
jewelry
Economy‘This year is just not a jewelry Christmas’: Meet a 64-year-old small businesswoman who’s seen her Main Street decline for the last decade
By Makiya Seminera and The Associated PressDecember 19, 2025
Levin
AIFrom search to discovery: how AI Is redrawing the competitive map for every brand
By Eugene LevinDecember 19, 2025
Walmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
RetailWalmart’s women truckers surge thanks to $115,000 starting pay and other perks bringing in nontraditional candidates
By Marco Quiroz-GutierrezDecember 18, 2025
  • Bambas
    Law22-year-old Australian TikToker raises $1.7 million for 88-year-old Michigan grocer after chance encounter weeks earlier
    By Ed White and The Associated PressDecember 6, 2025
Nathaniel Ru
RetailSweetgreen co-founder is stepping down from executive role
By Redd Brown and BloombergDecember 17, 2025
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailGen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
Trump
EconomyTariffs take a bite out of mom-and-pop stores as small business profit growth turns negative for first time in 18 months, BofA says
By Nick LichtenbergDecember 17, 2025
Walmart
Law33-year-old woman charged with attempted mayhem after Mississippi Walmart sells razorblade bread
By The Associated PressDecember 17, 2025
Shoppers in a grocery store
RetailAs Americans continue to feel the pain from tariffs and inflation, Lidl launches holiday meal deal for less than $4 per person
By Nino PaoliDecember 16, 2025
  • U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
    RetailU.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
    By Jeena Sharma and Retail BrewDecember 5, 2025
tree
CommentaryColorado is suffering from Christmas Tree inflation because Denver imports most of them—from North Carolina and the Pacific Northwest
By Ali Besharat and The ConversationDecember 16, 2025
tree
North America80% of American Christmas trees are fake. They’re also tariffed
By Dee-Ann Durbin and The Associated PressDecember 16, 2025
FDA
RetailFDA accuses Walmart, Target, Kroger and Alberstons of botched botulism recalls as infants got sick
By Jonel Aleccia and The Associated PressDecember 15, 2025
Photo of Jim Farley
North AmericaFord writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
Co-owners Dean Smith, left, and Joanne Farrugia pose for a photograph in JaZams, one of their toy stores Friday, June 27, 2025, in Princeton, N.J.
RetailSmall businesses say Trump tariffs are hurting this group of consumers this holiday season—here’s what is getting more expensive
By Mae Anderson and The Associated PressDecember 15, 2025
A guest wears a white and black tie and dye print pattern fur oversized coat, a neon pink long blazer jacket, black tights, a neon pink shiny leather crocodile print pattern Birkin handbag from Hermes, diamonds rings, black pointed pumps heels shoes , outside Zuhair Murad, during Paris Fashion Week - Haute Couture Spring Summer, on January 25, 2023 in Paris, France.
RetailBirkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold
By Jasmine LiDecember 15, 2025
millennial
CommentaryMeet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
McDonald
RetailLululemon CEO Calvin McDonald to step down as quarterly profit dips 13%
By Anne D'Innocenzio and The Associated PressDecember 12, 2025
Sarandos
CommentaryNetflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
Retail investors drive stocks to a pre-Christmas all-time high—and Wall Street sees a moment to sell
InvestingRetail investors drive stocks to a pre-Christmas all-time high—and Wall Street sees a moment to sell
By Jim EdwardsDecember 12, 2025
Five panelists seated; two women and five men.
AIThe race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
Oreo
RetailZero-sugar Oreos headed to America for first time
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
Instacart may be jacking up your grocery prices using AI, study shows—a practice called ‘smart rounding’
RetailInstacart may be jacking up your grocery prices using AI, study shows—a practice called ‘smart rounding’
By Dave Lozo and Morning BrewDecember 10, 2025
Doug McMillon, president and chief executive officer of Wal-Mart Stores
SuccessWalmart’s retiring CEO Doug McMillon spent 40 years climbing the ranks—he reveals the one thing he’s most looking forward to is a ‘blank calendar’
By Emma BurleighDecember 10, 2025
cracker barrel
EconomyCracker Barrel slashes forecast as Uncle Herschel fallout continues despite logo reinstatement
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressDecember 10, 2025
Zohran
PoliticsPolitical communication scholar on how Zohran Mamdani hacked ‘slacktivism’ to appear on your phone, on your street and in your mind
By Stuart Soroka and The ConversationDecember 10, 2025
A sign showing the US-Canada border in front of a bunch of dead, barren trees in winter
PoliticsExclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
Coupang CEO resigns over historic South Korean data breach
AsiaCoupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
Man in dark jacket sitting on a chair
AIAmazon’s new Alexa aims to detangle household chaos, like who fed the dog and the name of that restaurant everyone wanted to try
By Amanda GerutDecember 9, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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