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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
IMF
EconomyIMF slashes global growth forecast, blaming ‘war in the Middle East’ for halted momentum
By Paul Wiseman and The Associated PressApril 14, 2026
Current price of gold as of April 14, 2026
Personal FinanceCurrent price of gold as of April 14, 2026
By Danny BakstApril 14, 2026
Alex Karp gestures while holding a microphone
SuccessPalantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Preston ForeApril 14, 2026
doj
Law‘If I am going to advocate for others to kill and commit crimes, then I must lead by example’: OpenAI suspect’s chilling manifesto
By Olga R. Rodriguez, Juan Lozano, Lekan Oyekanmi and The Associated PressApril 14, 2026
Current price of Bitcoin for April 14, 2026
Personal FinanceCurrent price of Bitcoin for April 14, 2026
By Joseph HostetlerApril 14, 2026
Current price of Ethereum for April 14, 2026
Personal FinanceCurrent price of Ethereum for April 14, 2026
By Joseph HostetlerApril 14, 2026
trump
PoliticsTrump tips $100 to DoorDash driver who dropped off 2 McDonald’s bags at White House
By Will Weissert and The Associated PressApril 14, 2026
trump
PoliticsTrump’s leaky blockade: ship sneaks through and talks with Iran resume
By Munir Ahmed, Sam Metz and The Associated PressApril 14, 2026
More RetailPage 9 of 100
A robot hand holding a credit card over a blue background
AISorry, mom. The shopping bots suggested a bathrobe for Christmas
By Spencer Soper, Matt Day and BloombergNovember 27, 2025
  • A tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
    RetailA tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
    By Phil WahbaNovember 19, 2025
A Black Friday sign inside a Target store
RetailHere’s when Black Friday starts at all the major U.S. retail stores
By The Associated PressNovember 27, 2025
Buzz Lightyear float in the Macy's Thanksgiving Day Parade
SuccessHow Macy’s, a department store chain founded when Abraham Lincoln was alive, created America’s biggest parade of the year
By Dave SmithNovember 27, 2025
The outside of a Costco
RetailHere’s what’s open and closed on Thanksgiving 2025
By Matt Ott and The Associated PressNovember 27, 2025
K-shaped economy and ‘collective holding of breath’ about the AI bubble both appear in Fed’s temperature check
EconomyK-shaped economy and ‘collective holding of breath’ about the AI bubble both appear in Fed’s temperature check
By Eva RoytburgNovember 27, 2025
The year of the Labubu revealed the ‘new consumption’ trend among China’s Gen Z—and now it’s spreading overseas
RetailThe year of the Labubu revealed the ‘new consumption’ trend among China’s Gen Z—and now it’s spreading overseas
By Nicholas GordonNovember 27, 2025
  • Younger customers are venturing back to real-world stores, says AS Watson CEO Malina Ngai: ‘They want to be able to touch the product’
    AsiaYounger customers are venturing back to real-world stores, says AS Watson CEO Malina Ngai: ‘They want to be able to touch the product’
    By Angelica AngNovember 19, 2025
Photo of Jerome Powell
EconomyThe labor market feels so awful right now because companies are doing everything bar announcing mass layoffs, says the Fed
By Eleanor PringleNovember 27, 2025
post office
RetailHere’s what’s open—and closed—on Thanksgiving 2025
By Matt Ott and The Associated PressNovember 27, 2025
Black Friday deals aren’t just for holiday shopping. Homebuyers are getting record-high discounts as desperate sellers offer multiple price cuts
Real EstateBlack Friday deals aren’t just for holiday shopping. Homebuyers are getting record-high discounts as desperate sellers offer multiple price cuts
By Jason MaNovember 27, 2025
Big Tech wants AI to help with your holiday shopping. The tech has flashes of magic, but it won’t replace Santa—yet
RetailBig Tech wants AI to help with your holiday shopping. The tech has flashes of magic, but it won’t replace Santa—yet
By Sharon GoldmanNovember 27, 2025
Despite some green shoots, the new CEO of Kohl’s faces a tough slog to win back its AWOL shoppers
RetailDespite some green shoots, the new CEO of Kohl’s faces a tough slog to win back its AWOL shoppers
By Phil WahbaNovember 27, 2025
  • iPhone Air models on display in an Apple Store
    Big TechThe iPhone Air can’t catch a break: The key designer behind the struggling ultrathin phone just left Apple for an AI startup
    By Dave SmithNovember 18, 2025
Campbell’s fires exec after leaked recording berating ‘poor’ customers and ‘bioengineered meat’ prompts outrage and investigation
LawCampbell’s fires exec after leaked recording berating ‘poor’ customers and ‘bioengineered meat’ prompts outrage and investigation
By Marco Quiroz-GutierrezNovember 26, 2025
Thanksgiving
AIAI slop recipes are taking over the internet — and Thanksgiving dinner
By Davey Alba, Carmen Arroyo and BloombergNovember 26, 2025
tariffs
Economy‘It wasn’t worth the $10 tariff for a $27 purchase’: American shoppers find maybe they just won’t buy that small thing from Canada or England this year
By Mae Anderson and The Associated PressNovember 26, 2025
Cara Sylvester is the executive vice president and chief guest experience officer for Target Corporation
CommentaryAt Target, we believe retail’s next great disruptor is emotion. Look no further than this year’s winter wonderland
By Cara SylvesterNovember 26, 2025
Black Friday
EconomyU.S. consumers dial back in sign of anxiety heading Into holidays
By Molly Smith, Julia Fanzeres and BloombergNovember 25, 2025
Jerome Powell
Economy‘Just enough to spend, not enough to splurge’: The low-hire labor market bites for Gen Z and lower-income Americans, JPMorgan finds
By Nick LichtenbergNovember 25, 2025
retail sales
EconomyRetail sales creep up 0.2% in September from August as delayed report shows economy crawling forward
By Christopher Rugaber and The Associated PressNovember 25, 2025
Michelle Gass
Retail‘There’s only so much you can absorb from the tariffs, because they’re just very high’: Levi’s CEO states the plain truth
By Nick LichtenbergNovember 24, 2025
Tea Party
Economy‘All over again, taxation without representation’: Tea enthusiasts, historians argue tariff regime is the same as the American Revolution
By Matt Sedensky and The Associated PressNovember 23, 2025
Fortune Archives: The Jewish mogul who shaped the Christmas shopping season
RetailFortune Archives: The Jewish mogul who shaped the Christmas shopping season
By Indrani SenNovember 23, 2025
Artificial Christmas trees for sale
RetailYour Christmas tree may be pricier this year—but there are ways to get a deal
By Phil WahbaNovember 22, 2025
A man walks outside of a Home Depot
RetailHome Depot blames its recent sales slump on a major funk in the housing market: ‘Our customers are homeowners’
By Dave SmithNovember 20, 2025
Jill Standish, global retail lead, Accenture
CommentaryReports of the retail store’s demise have been greatly exaggerated
By Jill StandishNovember 20, 2025
Walmart
RetailWalmart wins the economic anxiety trade as cash-strapped Americans’ hunt for deals delivers another blowout quarter
By Anne D'Innocenzio and The Associated PressNovember 20, 2025
Panera’s CEO unveiled a comeback plan—and it includes better ingredients like lettuce: ‘No one likes iceberg’
RetailPanera’s CEO unveiled a comeback plan—and it includes better ingredients like lettuce: ‘No one likes iceberg’
By Dave Lozo and Morning BrewNovember 19, 2025
Target’s CEO is betting billions that Gen Zers will get off their phones and fuel a comeback
RetailTarget’s CEO is betting billions that Gen Zers will get off their phones and fuel a comeback
By Ashley LutzNovember 19, 2025
Dunkin' Donuts is receiving customer backlash for the leak of an alleged drink pour and ice policy.
RetailDunkin’ customers outraged after anonymous Facebook user leaks display showing tariff shrinkflation costing you less coffee in your cup
By Nino PaoliNovember 19, 2025
Keith Lee
SuccessGen Z creators are turbocharging Main Street—and Amex is betting big
By Jessica CoacciNovember 19, 2025
Target
RetailTarget profits slide 19%, forecasts sales slumping through holiday shopping season
By Anne D'Innocenzio and The Associated PressNovember 19, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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