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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC’s Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Transparent Labs Pre Workout Review (2026): Expert Tested and Approved
HealthTransparent Labs Pre Workout Review (2026): Expert Tested and Approved
By Christina SnyderApril 14, 2026
US President Donald Trump
EconomyTrump’s agricultural tariffs hit all 50 states—driving up food prices, crushing exports, and leaving farmers with nowhere to turn
By Tristan BoveApril 14, 2026
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
NewslettersAlly Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
By Emma HinchliffeApril 14, 2026
Bitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
CryptoBitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
By Ben WeissApril 14, 2026
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AISam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
mike rowe
SuccessDirty Jobs host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
James Quincey
SuccessCoca-Cola chairman calls work-life balance a ‘weird phrase’ and says success is down to survival—’kind of like Squid Game’
By Preston ForeApril 14, 2026
United Airlines CEO Scott Kirby
SuccessUnited Airlines CEO Scott Kirby lies on his office floor and takes 20-minute naps—and he says it doesn’t mean he’s accomplished any less
By Emma BurleighApril 14, 2026
More RetailPage 11 of 100
Michael Fiddelke
CommentaryDespite some initial skepticism, could Target’s turnaround be right on target? 
By Jeffrey Sonnenfeld and Steven TianNovember 10, 2025
  • The blue iPhone 17 Pro
    TechApple says some in-store chargers are scuffing the new iPhone 17 Pro, adding fuel to durability concerns and ‘scratchgate’
    By Dave SmithSeptember 25, 2025
Order holiday gifts early, as flight cuts and grounding of MD-11 planes deliver ‘one-two punch’ to cargo, supply-chain expert says
North AmericaOrder holiday gifts early, as flight cuts and grounding of MD-11 planes deliver ‘one-two punch’ to cargo, supply-chain expert says
By Mae Anderson and The Associated PressNovember 9, 2025
Fortune Archives: The war on Big Food
RetailFortune Archives: The war on Big Food
By Indrani SenNovember 9, 2025
NEW YORK, NEW YORK - FEBRUARY 12: A model (L) wears a brown fluffy faux fur coat a black t-shirt, a burgundy / purple leather Coach bag, gray denim jeans pants ; a model (R) wears a black leather jacket , a white knitted / texture jacket , a black pleated skirt , outside Coach, during New York Fashion Week, on February 12, 2024 in New York City.
RetailFor Gen Z, quiet luxury is dead—they’re packing lunch at home while shelling out on conspicuous consumption
By Eva RoytburgNovember 9, 2025
Trump keeps touting a Thanksgiving meal basket from Walmart that’s 25% cheaper. But it has half as many items as last year
RetailTrump keeps touting a Thanksgiving meal basket from Walmart that’s 25% cheaper. But it has half as many items as last year
By Melissa Goldin and The Associated PressNovember 8, 2025
Peloton recalls nearly 878,000 exercise bikes after several seat posts break
HealthPeloton recalls nearly 878,000 exercise bikes after several seat posts break
By The Associated PressNovember 7, 2025
  • Sara Blakely smiles on stage
    SuccessBillionaire Sara Blakely says she launched Spanx with just $5,000 from selling fax machines—and never took on a single investor: ‘I bet on myself’
    By Dave SmithSeptember 20, 2025
consumers
EconomyConsumer sentiment has plunged nearly 30% from just a year ago
By The Associated PressNovember 7, 2025
A Starbucks barista stands behind the cash register, looking concerned.
RetailStarbucks apologizes for $29.95 ‘Bearista’ chaos after many fans miss out and merch resells for up to $50,000 online
By Sasha RogelbergNovember 7, 2025
There’s no real difference between lab-grown and natural diamonds, jewelry CEO argues, besides its raw material: ‘Millennials are smarter than that’
RetailThere’s no real difference between lab-grown and natural diamonds, jewelry CEO argues, besides its raw material: ‘Millennials are smarter than that’
By Jeena Sharma and Retail BrewNovember 7, 2025
How Macy’s, Dillard’s, and Nordstrom are getting their groove back
RetailHow Macy’s, Dillard’s, and Nordstrom are getting their groove back
By Phil WahbaNovember 7, 2025
holiday
RetailNRF sees first $1 trillion holiday shopping season in American history
By Anne D'Innocenzio and The Associated PressNovember 6, 2025
  • Brian Niccol smirks in a chair
    RetailStarbucks CEO says the company is doubling down on protein and gluten-free options: ‘I believe our food needs to match the craft of our coffee’
    By Dave SmithSeptember 20, 2025
Starbucks
RetailStarbucks union members authorize strike on ‘Red Cup Day’ unless contract deal gets sealed
By Dee-Ann Durbin and The Associated PressNovember 6, 2025
Fast Food
EconomyThe battle for Gen Z’s lunch money: Chipotle sees pullback but the hunger for Taco Bell and McDonald’s Snack Wraps is deep
By Dee-Ann Durbin and The Associated PressNovember 6, 2025
Inflation is so bad Americans are counting on Black Friday just to afford groceries and everyday essentials
RetailInflation is so bad Americans are counting on Black Friday just to afford groceries and everyday essentials
By Sydney LakeNovember 5, 2025
Ulta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
C-SuiteUlta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
By Fortune EditorsNovember 5, 2025
Two kids sit in the back of a car, eating McDonald's.
RetailMcDonald’s and Cava earnings have one thing in common: The K-shaped economy has a vise grip on the lunchtime crowd
By Sasha RogelbergNovember 5, 2025
Holiday survival guide: How small businesses can compete with Amazon and Walmart this shopping season
RetailHoliday survival guide: How small businesses can compete with Amazon and Walmart this shopping season
By Ashley LutzNovember 5, 2025
Ralph Lauren Christmas
RetailGen Z dreams of a ‘Ralph Lauren Christmas’ in a dollar store American economy
By Nick LichtenbergNovember 4, 2025
Walmart supervisor leads store employees
SuccessWalmart CEO said paying its star managers upwards of $620,000 yearly empowered them to ‘feel like owners’
By Emma BurleighNovember 3, 2025
Members of The Church of Jesus Christ of Latter-day Saints shop for new sleeveless sacred garments.
Arts & EntertainmentMormon women are lining up to purchase new $5 ‘sacred’ garments that symbolize a turning point for the church
By Hannah Schoenbaum, Deepa Bharath, Holly Meyer and The Associated PressOctober 29, 2025
Leena Nair wearing a Chanel suit
SuccessChanel’s CEO went to Microsoft HQ and asked ChatGPT to show her a picture of her company’s leadership. They were all men in suits
By Sasha RogelbergOctober 29, 2025
Kendra Scott smiles in a green dress
SuccessKendra Scott says she launched her billion-dollar business from her bedroom with just $500 when she was pregnant with her first son
By Dave SmithOctober 27, 2025
Former Whole Foods CEO John Mackey speaks on stage while lifting his hand
FinanceFormer Whole Foods CEO says he didn’t want to sell to Amazon, but activists threatened to take over his board, fire him, and sell the company anyway
By Dave SmithOctober 23, 2025
Young woman looking stressed while going through various expense receipts and bills after Christmas shopping. Planning budget, calculating expenses and managing financial bills at home
RetailFormer Sears boss says CEOs won’t challenge Trump’s tariffs out of ‘cowardice’—but the holidays are fast approaching, and ‘the party is over’
By Eva RoytburgOctober 20, 2025
Can Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
RetailCan Macy’s win back America? How CEO Tony Spring is moving past denial and embracing change
By Phil WahbaOctober 18, 2025
Men sit in chairs looking at the Toyota Century logo
Travel & LeisureIntroducing Century, Toyota’s new car brand that will offer even more luxury than Lexus
By Dave SmithOctober 16, 2025
From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
HealthFrom Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’
By Marco Quiroz-GutierrezOctober 14, 2025
How REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
Future of WorkHow REI’s store closings in New York and Boston could derail the CEO’s efforts to win over employees
By Phil WahbaOctober 10, 2025
Walmart now plans to bring drone deliveries to ‘most areas that we operate in,’ exec says
RetailWalmart now plans to bring drone deliveries to ‘most areas that we operate in,’ exec says
By Jessica MathewsOctober 1, 2025
OpenAI logo
AIOpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google
By Jeremy KahnSeptember 29, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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