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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC’s Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Transparent Labs Pre Workout Review (2026): Expert Tested and Approved
HealthTransparent Labs Pre Workout Review (2026): Expert Tested and Approved
By Christina SnyderApril 14, 2026
US President Donald Trump
EconomyTrump’s agricultural tariffs hit all 50 states—driving up food prices, crushing exports, and leaving farmers with nowhere to turn
By Tristan BoveApril 14, 2026
Ally Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
NewslettersAlly Bank reached 50/50 spend on men’s and women’s sports. Now its CMO is taking on ‘fanflation’
By Emma HinchliffeApril 14, 2026
Bitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
CryptoBitcoin, Ethereum approach two-month highs as markets grow optimistic over U.S.-Iran peace negotiations
By Ben WeissApril 14, 2026
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AISam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
mike rowe
SuccessDirty Jobs host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
James Quincey
SuccessCoca-Cola chairman calls work-life balance a ‘weird phrase’ and says success is down to survival—’kind of like Squid Game’
By Preston ForeApril 14, 2026
United Airlines CEO Scott Kirby
SuccessUnited Airlines CEO Scott Kirby lies on his office floor and takes 20-minute naps—and he says it doesn’t mean he’s accomplished any less
By Emma BurleighApril 14, 2026
More RetailPage 10 of 100
A tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
RetailA tale of two CEO successions: Walmart’s clean break vs. Target’s much-criticized transition
By Phil WahbaNovember 19, 2025
  • Michael Fiddelke
    CommentaryDespite some initial skepticism, could Target’s turnaround be right on target? 
    By Jeffrey Sonnenfeld and Steven TianNovember 10, 2025
Younger customers are venturing back to real-world stores, says AS Watson CEO Malina Ngai: ‘They want to be able to touch the product’
AsiaYounger customers are venturing back to real-world stores, says AS Watson CEO Malina Ngai: ‘They want to be able to touch the product’
By Angelica AngNovember 19, 2025
iPhone Air models on display in an Apple Store
Big TechThe iPhone Air can’t catch a break: The key designer behind the struggling ultrathin phone just left Apple for an AI startup
By Dave SmithNovember 18, 2025
couple posing with engagement ring
RetailHalf of millennial and Gen Z couples pick engagement rings with lab-grown diamonds— ‘well beyond what the mining industry had expected,’ McKinsey says
By Sydney LakeNovember 18, 2025
Close up shot of young Gen-Z female with colorful hair at a cafe
Economy‘The kids aren’t alright,’ warns top economist, as unemployed, pessimistic Gen Z living with parents blow a $12 billion hole in consumption
By Eleanor PringleNovember 18, 2025
Tom Ryan
SuccessOne man is responsible for the McDonald’s Dollar Menu, Pizza Hut’s stuffed crust, and Smashburger. Meet Tom Ryan
By Dave SmithNovember 18, 2025
  • Order holiday gifts early, as flight cuts and grounding of MD-11 planes deliver ‘one-two punch’ to cargo, supply-chain expert says
    North AmericaOrder holiday gifts early, as flight cuts and grounding of MD-11 planes deliver ‘one-two punch’ to cargo, supply-chain expert says
    By Mae Anderson and The Associated PressNovember 9, 2025
Jerome Powell
EconomyTop analyst sees ‘genuine cracks for mid- to lower-end consumers’ as the K-shaped economy continues to bite
By Nick LichtenbergNovember 17, 2025
More groceries may benefit from tariff exemptions as the 2026 midterm elections get closer, analyst says
EconomyMore groceries may benefit from tariff exemptions as the 2026 midterm elections get closer, analyst says
By Jason MaNovember 16, 2025
A time exposure photograph of a parking lot at night outside of a Walmart store.
C-SuiteFortune Archives: The Walmart CEO raised in the ‘house that Sam built’
By Indrani SenNovember 16, 2025
If you think beef is expensive now, just wait until next year when prices could soar nearly 60%
EconomyIf you think beef is expensive now, just wait until next year when prices could soar nearly 60%
By Jason MaNovember 15, 2025
Fed researchers say tariffs actually lower inflation — because they’re demand shocks that slam employment and economic activity
EconomyFed researchers say tariffs actually lower inflation — because they’re demand shocks that slam employment and economic activity
By Jason MaNovember 15, 2025
  • Fortune Archives: The war on Big Food
    RetailFortune Archives: The war on Big Food
    By Indrani SenNovember 9, 2025
Verizon CEO Daniel Schulman, pictured in 2018, is looking to cut costs and reverse customer losses.
C-SuiteVerizon will cut about 15,000 jobs after new CEO says ‘cost reductions will be a way of life for us here’
By Nino PaoliNovember 14, 2025
holiday shopping
EconomyTrump’s tariffs are a $29 billion tax on Americans’ holiday shopping bills, Lending Tree says
By Nick LichtenbergNovember 14, 2025
Fortune 500 Power Moves: Walmart announces CEO succession and other executive moves the week of Nov. 8-14, 2025
C-SuiteFortune 500 Power Moves: Walmart announces CEO succession and other executive moves the week of Nov. 8-14, 2025
By Fortune EditorsNovember 14, 2025
A building has a sign reading "HOOTERS" in bright orange letters
RetailHooters CEO says private equity turned it into a ‘boys club hangout’—Now he’s plotting a family-friendly makeover
By Sasha RogelbergNovember 14, 2025
Walmart CEO speaking
SuccessWalmart CEO started his career unloading trailers at the warehouse—he says raising his hand led to his success
By Sydney LakeNovember 14, 2025
Doug McMillon
C-SuiteWalmart CEO Doug McMillon to retire at 59 years old
By Sasha Rogelberg and Nick LichtenbergNovember 14, 2025
A woman looks down at a shelf of food while leaning on a grocery cart.
EconomyEconomist behind K-shaped economy sees a ‘sea of despair’ for the bottom 90% and a ‘crisis of confidence’ in the American dream
By Sasha RogelbergNovember 13, 2025
chicken
RetailBofA cites ‘favorable protein economics’ in the chicken restaurant segment with the race afoot to corner the $67 billion market
By Nick LichtenbergNovember 13, 2025
Starbucks
RetailOver 1,000 Starbucks workers plan strike at 65 stores on highly trafficked Red Cup Day
By Dee-Ann Durbin and The Associated PressNovember 13, 2025
Marriott abruptly cut ties with Sonder, leaving thousands of hotel guests stranded: It’s ‘inconceivable’ they would treat humans that way, guest says
Travel & LeisureMarriott abruptly cut ties with Sonder, leaving thousands of hotel guests stranded: It’s ‘inconceivable’ they would treat humans that way, guest says
By Sydney LakeNovember 12, 2025
Kim Kardashian wears a bedazzled white dress
RetailKim Kardashian’s Skims is now worth $5 billion after a massive $225 million funding round led by Goldman Sachs
By Dave SmithNovember 12, 2025
Ryan Sprankle
RetailGrocer who once sold Trump popcorn rips ‘inhumane’ shutdown: ‘You can’t take away from the most needy people in the country’
By Dee-Ann Durbin and The Associated PressNovember 12, 2025
Sea shares dip by over 8% as profit comes in below analyst expectations
AsiaSea shares dip by over 8% as profit comes in below analyst expectations
By Angelica AngNovember 12, 2025
Infant Formula
LawByHeart recalls every single bottle of baby formula sold nationwide as infant botulism outbreak hospitalizes 15 and counting
By Jonel Aleccia and The Associated PressNovember 11, 2025
Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’
RetailYves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’
By Jeena Sharma and Retail BrewNovember 11, 2025
Steve Jobs giving an Apple presentation in his iconic black turtleneck
InnovationApple is now selling a $150 sling for your iPhone made by the same designer who created Steve Jobs’ iconic black turtleneck
By Dave SmithNovember 11, 2025
In the absence of jobs numbers, slop bowls and fast food can show a lot about the economy
EconomyIn the absence of jobs numbers, slop bowls and fast food can show a lot about the economy
By Natasha Piñon and CFO BrewNovember 11, 2025
Airport lounges are about to get even more exclusive as some credit card companies jack up annual fees by more than 40%
Travel & LeisureAirport lounges are about to get even more exclusive as some credit card companies jack up annual fees by more than 40%
By Matty Merritt and Morning BrewNovember 10, 2025
Wendy's
RetailWendy’s plans hundreds of store closures to boost profits
By Dee-Ann Durbin and The Associated PressNovember 10, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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