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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
IMF
EconomyIMF slashes global growth forecast, blaming ‘war in the Middle East’ for halted momentum
By Paul Wiseman and The Associated PressApril 14, 2026
Current price of gold as of April 14, 2026
Personal FinanceCurrent price of gold as of April 14, 2026
By Danny BakstApril 14, 2026
Alex Karp gestures while holding a microphone
SuccessPalantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Preston ForeApril 14, 2026
doj
Law‘If I am going to advocate for others to kill and commit crimes, then I must lead by example’: OpenAI suspect’s chilling manifesto
By Olga R. Rodriguez, Juan Lozano, Lekan Oyekanmi and The Associated PressApril 14, 2026
Current price of Bitcoin for April 14, 2026
Personal FinanceCurrent price of Bitcoin for April 14, 2026
By Joseph HostetlerApril 14, 2026
Current price of Ethereum for April 14, 2026
Personal FinanceCurrent price of Ethereum for April 14, 2026
By Joseph HostetlerApril 14, 2026
trump
PoliticsTrump tips $100 to DoorDash driver who dropped off 2 McDonald’s bags at White House
By Will Weissert and The Associated PressApril 14, 2026
trump
PoliticsTrump’s leaky blockade: ship sneaks through and talks with Iran resume
By Munir Ahmed, Sam Metz and The Associated PressApril 14, 2026
More RetailPage 8 of 100
Paul Singer
InvestingPepsi to cut product offering nearly 20% in deal with $4 billion activist Elliott
By Dee-Ann Durbin and The Associated PressDecember 8, 2025
  • A robot hand holding a credit card over a blue background
    AISorry, mom. The shopping bots suggested a bathrobe for Christmas
    By Spencer Soper, Matt Day and BloombergNovember 27, 2025
Bambas
Law22-year-old Australian TikToker raises $1.7 million for 88-year-old Michigan grocer after chance encounter weeks earlier
By Ed White and The Associated PressDecember 6, 2025
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
RetailU.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
Best vegan meal delivery
HealthBest Vegan Meal Delivery Services of 2026: Tasted and Reviewed
By Christina SnyderDecember 5, 2025
Best Prepared Meal Delivery Services of 2026: RD Approved
RetailBest Prepared Meal Delivery Services of 2026: RD Approved
By Christina SnyderDecember 5, 2025
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryAffordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
  • A Black Friday sign inside a Target store
    RetailHere’s when Black Friday starts at all the major U.S. retail stores
    By The Associated PressNovember 27, 2025
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
Big TechSpotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
Bear
RetailBuild-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
The outside of a Dollar General store, at night
RetailDollar Tree says the majority of its new customers earn at least $100,000 a year
By Dave SmithDecember 4, 2025
Kris Mayes
LawArizona becomes latest state to sue Temu over claims that its stealing customer data
By Sejal Govindarao and The Associated PressDecember 3, 2025
Tony Cuccio posing in a chair
C-SuiteTony Cuccio started with $200 selling beauty products on Venice Beach. Then he brought gel nails to the masses—and forged a $2 billion empire
By Dave SmithDecember 3, 2025
  • Buzz Lightyear float in the Macy's Thanksgiving Day Parade
    SuccessHow Macy’s, a department store chain founded when Abraham Lincoln was alive, created America’s biggest parade of the year
    By Dave SmithNovember 27, 2025
Main Street’s make-or-break upgrade: Why small businesses are racing to modernize their tech
CybersecurityMain Street’s make-or-break upgrade: Why small businesses are racing to modernize their tech
By Ashley LutzDecember 3, 2025
Costco
BankingCostco sues Trump, demanding refunds on tariffs already paid
By Paul Wiseman and The Associated PressDecember 2, 2025
cyber monday
RetailCyber Monday to set record with up to $14.2 billion of online spending, the biggest shopping day of the year and ever
By Wyatte Grantham-Philips, Anne D'Innocenzio and The Associated PressDecember 2, 2025
Bernie, Zohran
LawZohran Mamdani, Bernie Sanders visit striking Starbucks baristas on picket line as union demands contract after nearly 4 years
By Jennifer Peltz and The Associated PressDecember 2, 2025
Costco joins companies suing for refunds if Trump’s tariffs fall
RetailCostco joins companies suing for refunds if Trump’s tariffs fall
By Zoe Tillman, Jaewon Kang and BloombergDecember 1, 2025
Extended holiday sales, effectively Black November, is ‘confusing’ for customers and dilutes shopping ‘sparkle’ of Black Fridays and Cyber Mondays past
RetailExtended holiday sales, effectively Black November, is ‘confusing’ for customers and dilutes shopping ‘sparkle’ of Black Fridays and Cyber Mondays past
By Kristina Monllos and Marketing BrewDecember 1, 2025
Starbucks
LawStarbucks to settle with over 15,000 New York City workers for roughly $35 million
By The Associated PressDecember 1, 2025
Ted Sarandos
Arts & EntertainmentNetflix would be ‘killing three birds with one stone’ by buying Warner Bros. Discovery, BofA says
By Nick LichtenbergDecember 1, 2025
Cyber Monday
RetailAdobe sees Americans spending $14.2 billion online during Cyber Monday, last call for holiday shopping binge
By Wyatte Grantham-Philips and The Associated PressDecember 1, 2025
Teen brands win over wary Black Friday shoppers while other deals disappoint
RetailTeen brands win over wary Black Friday shoppers while other deals disappoint
By Jaewon Kang and BloombergNovember 30, 2025
Black Friday
Economy‘Black Friday has really turned into like a full week event’: America spends Thanksgiving week cruising for deals amid $18 billion spending explosion
By Wyatte Grantham-Philips and The Associated PressNovember 30, 2025
From Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names
RetailFrom Martha Stewart to Dockers to Toys “R” Us, brand managers are raking in billions betting on classic American names
By Amanda GerutNovember 30, 2025
McDonald's CEO Chris Kempczinski said earlier the fast-food chain's combo meals were too expensive for its customers.
C-SuiteMcDonald’s promoted its new $8 nugget combo meal, then got blasted online with complaints about affordability, quality and service
By Nino PaoliNovember 29, 2025
Black Friday
Economy‘The economy is bad, but you still have to celebrate’: Black Friday shoppers attack stores with a vengeance, some sipping champagne
By Anne D'Innocenzio, Cathy Bussewitz, Stephen Smith and The Associated PressNovember 29, 2025
Shoppers in a Target on Black Friday
RetailShoppers are underwhelmed by deals and crowds on Black Friday
By Jaewon Kang and BloombergNovember 28, 2025
Women shopping
RetailBlack Friday faces its ultimate test as desperate retailers and low consumer confidence collide in a high-stakes holiday standoff
By Anne D'Innocenzio and The Associated PressNovember 28, 2025
Cecile van Steenberge is Pinterest’s Vice President of International Enterprise Sales
RetailBeyond the scroll: how visual search is redefining the future of retail
By Cecile van SteenbergeNovember 28, 2025
christmas market
EuropeEurope’s most popular sign of Christmas is a star that’s been handmade for over 180 years by one of the world’s oldest Protestant denominations
By Kirsten Grieshaber and The Associated PressNovember 28, 2025
This ‘boring’ job that millennials and boomers abandoned is the hottest seasonal job on the market—and it’s Gen Z’s path to a six-figure career
SuccessThis ‘boring’ job that millennials and boomers abandoned is the hottest seasonal job on the market—and it’s Gen Z’s path to a six-figure career
By Orianna Rosa RoyleNovember 28, 2025
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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