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When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 

In the modern era, brands can be present anywhere. Showing up intentionally is the key to success.

By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
erewhon
Americans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
Latest Stories
United CEO has pitched possible combination with rival American
PoliticsUnited CEO has pitched possible combination with rival American
By Siddharth Philip, Allyson Versprille, Sri Taylor and BloombergApril 13, 2026
sam altman
LawMeet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer
By Juan Lozano, Lekan Oyekanmi and The Associated PressApril 13, 2026
NEW YORK, NEW YORK - DECEMBER 12: President-elect Donald Trump rings the opening bell on the trading floor of the New York Stock Exchange (NYSE) on December 12, 2024 in New York City. Trump was invited to the Exchange after being named TIME’s “Person of the Year” for the second time. (Photo by Spencer Platt/Getty Images)
EnergyWall Street is the biggest winner of the Iran war—and the S&P 500 just turned positive for the year
By Eva RoytburgApril 13, 2026
hippo
EnvironmentColombia approves plan to kill cocaine hippos roaming through center of country
By Manuel Rueda and The Associated PressApril 13, 2026
trump
PoliticsTrump refuses to apologize to the Pope, offers implausible explanation for tweeting himself as Jesus
By Will Weissert, Josh Boak, Nicole Winfield and The Associated PressApril 13, 2026
AI agents are acting like employees, but company structures still treat them like software
CommentaryAI agents are acting like employees, but company structures still treat them like software
By Dan MountstephenApril 13, 2026
iran
EnergyWith the U.S. now blockading the Strait of Hormuz, the focus is on who has ‘the guts to go through first’
By Jordan BlumApril 13, 2026
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
InnovationNew drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
By Jason MaApril 13, 2026
More RetailPage 3 of 100
A FedEx employee pushes a dolly with several boxes on it down a street
LawFedEx is the first major company to sue for a full tariff refund after Supreme Court leaves payback open-ended
By Jacqueline MunisFebruary 24, 2026
  • Photo of woman in a sweater operating a thermostat
    EnergyAmericans are shocked by utility bills as high as $1,000: They’re paying the price for aging grids, fuel-price whiplash, and extreme weather
    By Ashley LutzFebruary 10, 2026
Hoping for a tariff refund? Trump officials say they are waiting for lower courts to provide instructions. ‘They created the situation’
LawHoping for a tariff refund? Trump officials say they are waiting for lower courts to provide instructions. ‘They created the situation’
By Jason MaFebruary 22, 2026
Fortune Archives: Amazon on top
NewslettersFortune Archives: Amazon on top
By Indrani SenFebruary 22, 2026
Trump’s plan B to impose new tariffs is also illegal because a balance-of-payments deficit doesn’t exist, trade experts say
PoliticsTrump’s plan B to impose new tariffs is also illegal because a balance-of-payments deficit doesn’t exist, trade experts say
By Jason MaFebruary 21, 2026
Despite tariff ruling, this U.S. coffee company doesn’t expect to ever get a refund. ‘It’s like a nightmare we just want to wake up from’
PoliticsDespite tariff ruling, this U.S. coffee company doesn’t expect to ever get a refund. ‘It’s like a nightmare we just want to wake up from’
By Mae Anderson and The Associated PressFebruary 21, 2026
taylor
CommentaryHow fandom became culture’s power center — and a blueprint for Gen Z’s economic influence
By Reid LitmanFebruary 21, 2026
  • ‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to stay afloat
    Retail‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to stay afloat
    By Sydney LakeFebruary 10, 2026
With Trump’s tariffs deemed illegal by the Supreme Court, Costco stands to win big both financially and on reputation
LawWith Trump’s tariffs deemed illegal by the Supreme Court, Costco stands to win big both financially and on reputation
By Phil WahbaFebruary 20, 2026
reese
C-SuiteYou’re not imagining that Reese’s Peanut Butter Cup tasting different. Just ask the inventor’s grandson
By Dee-Ann Durbin and The Associated PressFebruary 19, 2026
Walmart employee scanning product
SuccessWalmart exec says it’s ‘unfortunate’ that other companies are slashing workforces in the name of AI—it’s offering training to 1.6 million workers instead
By Preston ForeFebruary 19, 2026
walmart
InvestingWalmart reveals that more wealthy Americans shopped there during the holidays than usual
By Anne D'Innocenzio and The Associated PressFebruary 19, 2026
Fortune 500 Amazon
RetailAmazon takes the No. 1 spot on the Fortune 500, ending Walmart’s 13-year run
By Phil WahbaFebruary 19, 2026
  • Agentic commerce will reward the fastest learners, not the biggest retailers
    CommentaryAgentic commerce will reward the fastest learners, not the biggest retailers
    By Simon JamesFebruary 10, 2026
les wexner
LawRetail billionaire Les Wexner says he was ‘duped’ by adviser Jeffrey Epstein: ‘I was naive, foolish, and gullible’
By The Associated Press and Julie Carr SmythFebruary 18, 2026
Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
EnvironmentProcter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
By Matty Merritt and Morning BrewFebruary 18, 2026
Buffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
LawBuffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
By Jake AngeloFebruary 18, 2026
wendy's
BankingWendy’s closes hundreds of restaurants after plunge in same-store sales worse than Wall Street expected
By Dee-Ann Durbin and The Associated PressFebruary 16, 2026
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
RetailVictoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
By Emma HinchliffeFebruary 16, 2026
white lotus
CommentaryElites are the villains we love to hate. It’s American culture’s most paradoxical obsession
By Alexa BeckFebruary 15, 2026
haque
CommentaryI’m the CEO of the 1980s most viral restaurant, Tony Roma’s. We’re still thriving but viral brands keep turning into pumpkins
By Mohaimina HaqueFebruary 15, 2026
America’s vanishing cattle herd drives 15% price hikes for beef
EconomyAmerica’s vanishing cattle herd drives 15% price hikes for beef
By Enda Curran, Ilena Peng and BloombergFebruary 14, 2026
costco
Workplace CultureCostco defied Trump’s DEI directive as Target and Walmart scaled back. Business is booming
By Nick LichtenbergFebruary 13, 2026
The affordability crisis is driving unprecedented price cuts in the housing market, Realtor.com says
Real EstateThe affordability crisis is driving unprecedented price cuts in the housing market, Realtor.com says
By Sydney LakeFebruary 12, 2026
betsy atkins
CommentaryWhy PayPal’s board chose to act early—and what other boards can learn
By Betsy AtkinsFebruary 12, 2026
macron
Europe‘You can’t have fun if you don’t drink alcohol in France’: Paris wine show tackles a teetotal era
By John Leicester and The Associated PressFebruary 12, 2026
autos
EconomyChina rushes to stem price war in autos as passenger car sales drop nearly 20% in January
By Chan Ho-Him and The Associated PressFebruary 12, 2026
Chinese platforms like Xiaohongshu look to Southeast Asia as the U.S. applies more scrutiny
Big TechChinese platforms like Xiaohongshu look to Southeast Asia as the U.S. applies more scrutiny
By Angelica AngFebruary 12, 2026
Kroger CEO Greg Foran
SuccessMeet the serial CEO taking over Kroger: He started his career stacking supermarket shelves and went all in on retail at 17 thanks to his persistent mom
By Emma BurleighFebruary 11, 2026
Melissa Bridgeford with her arms crossed
AIExclusive: Marc Lore and Melissa Bridgeford’s Wizard emerges from stealth
By Lily Mae LazarusFebruary 11, 2026
shopper
BankingMeat snacks have emerged as the clear winner in America’s seismic GLP-1 consumption shift, while popcorn is down
By Nick LichtenbergFebruary 10, 2026
spending
RetailEconomists surprised by consumer spending’s screeching halt in December
By Anne D'Innocenzio and The Associated PressFebruary 10, 2026
A Chipotle server looks up as she stands behind the counter holding a burrito bowl.
RetailChipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
By Sasha RogelbergFebruary 10, 2026
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Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
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