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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Eileen GU, wearing a red and while Beijing Olympics coat, smiles with her skis.
Success
Freestyle skier Eileen Gu says she suffered ‘post-Olympic depression’: ‘You can win the Olympics and still just enter the deepest rut of your life’
By Sasha RogelbergFebruary 7, 2026
Drake Maye holds onto an AFC Conference Champion hat as he smiles on the field.
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
A woman holds up a peace sign as she runs in the New York City Marathon.
Retail
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
Ray Dalio, wearing a suit and sitting in a beige chair, speaks and gestures with his hand.
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
Protesters in coats and hats hold up signs protesting ICE
Economy
‘Immigrants are subsidizing the U.S. government’: how the undocumented helped shrink the deficit by $14.5 trillion over 3 decades
By Sasha RogelbergFebruary 3, 2026
Andy Jassy speaks onstage.
AI
If AI is roiling the job market, the data isn’t showing it, Yale Budget Lab report says, raising questions of ‘AI-washing’ to justify mass layoffs
By Sasha RogelbergFebruary 2, 2026
Photo of Elon Musk
Economy
Musk’s fantasy for a future where work is optional just got more real: U.K. minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
In this handout, the mug shot of Jeffrey Epstein, 2019.
Politics
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
A man works on two computers while a coworker looks on in the background.
AI
Gen Z believes using AI is making their colleagues dumb and lazy, but may paradoxically see it as key to their own promotion, Wharton says
By Sasha RogelbergJanuary 30, 2026
Trump, sitting at his desk in the Oval Office, shakes Elon Musk's hand.
Politics
The great power gap: Billionaires are 4,000 times more likely to hold office than you are, and Oxfam warns it’s ruining democracy
By Sasha RogelbergJanuary 23, 2026
Elon Musk, wearing all black and in front of a blue background, presses his hands together.
Big Tech
Elon Musk makes the case for why his $2.2 trillion tech empire is the only way to save humanity as the only intelligent life in the universe
By Sasha RogelbergJanuary 22, 2026
A young man in a yellow vest picks up a cardboard box filled with food.
Economy
MAHA’s dietary guidelines prioritizing red meat and dairy is the K-shaped economy in action, economist warns: ‘There’s certainly affordability issues’
By Sasha RogelbergJanuary 22, 2026
Trump, standing behind a microphone, puts his pointer finger in the air.
Economy
Trump says Europe does one thing right: drug prices. ‘A pill that costs $10 in London costs $130 in New York or Los Angeles’
By Sasha RogelbergJanuary 21, 2026
Larry Fink speaks behind a podium and in front of a blue "World Economic Forum" background.
AI
BlackRock’s billionaire CEO warns AI could be capitalism’s next big failure after 30 years of unsustainable inequality after the Cold War
By Sasha RogelbergJanuary 20, 2026
Elon Musk, wearing a suit, looks to the side and frowns.
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
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Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
Personal Finance
After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savingsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 22, 2026
Economy
U.S.-Iran conflict is causing unexpected problems for Americans: 65% of employees want jobs that help them avoid paying higher gas pricesplaceholder alt text
By Eleanor PringleSeptember 25, 2026
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