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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

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AI
Ford CEO warns there’s a dearth of blue-collar workers able to construct AI data centers and operate factories: ‘Nothing to backfill the ambition’
By Sasha RogelbergJanuary 18, 2026
Donald Trump and Jim Farley walk next to each other in the Ford factory.
Politics
Ford CEO Jim Farley says the White House will ‘always answer the phone,’ but needs Trump to do more to curtail China’s threat to America’s autos
By Sasha RogelbergJanuary 16, 2026
Dante Moore reacts to green and white confetti falling on him.
Success
An NFL-bound college quarterback just turned down a $50 million payday to stay in school and play another season
By Sasha RogelbergJanuary 15, 2026
John Mackey, standing on stage, has his head turned downward with both hands touching his lips.
C-Suite
Whole Foods cofounder says his hardest ever business decision was firing his father from his company board: ‘That was when my mentorship was over’
By Sasha RogelbergJanuary 14, 2026
A worker in a green jacket operates a welding tool.
Economy
U.S workers just took home their smallest share of capital since 1947, at least
By Sasha RogelbergJanuary 13, 2026
Jerome Powell adjusts his glasses, looking to his left.
Economy
Goldman Sachs top economist says Powell probe won’t change the Fed: ‘Decisions are going to be made based on employment and inflation’
By Sasha RogelbergJanuary 12, 2026
Elon Musk, wearing a suit, puts his knuckles together and looks upward.
Tech
Elon Musk asked people to upload their medical data to X so his AI company could learn to interpret MRIs and CT scans
By Sasha RogelbergJanuary 11, 2026
Donald Trump speaks behind a podium with Marco Rubio frowning in the background.
Energy
‘What we call corruption’: Harvard economist and former Venezuelan minister says Trump’s oil profit motives have no place in Venezuela’s future
By Sasha RogelbergJanuary 9, 2026
President Trump, standing in front of American flags, points to his right with his mouth open.
Politics
Trump already has open door to grow U.S. military presence in Greenland thanks to a little-known Cold War-era agreement between the U.S. and Denmark
By Sasha RogelbergJanuary 8, 2026
Larry Page looks up and to the right.
Investing
Jensen Huang might be fine with a billionaires tax, but Google cofounder Larry Page is already dumping California
By Sasha RogelbergJanuary 7, 2026
A McRib sandwich next to a red and white cardboard container reading "McRib" with the McDonald's arch on it.
Law
What is the McRib really made of? A federal class action lawsuit alleges McDonald’s is misleading customers
By Sasha RogelbergJanuary 6, 2026
Rubio, Trump
Energy
Trump’s strike on Venezuela gives the U.S. 30% of the world’s oil reserves on paper and a $100 billion rebuilding job in reality
By Sasha Rogelberg and Nick LichtenbergJanuary 5, 2026
Nicolas Maduro, dressed in military uniform, speaks behind a microphone with both hands raised.
Investing
One Polymarket user made more than $400,000 in profits betting on Maduro’s capture on an investment made within 24 hours of the military action
By Sasha RogelbergJanuary 5, 2026
A man works at a table with a laptop on it. A projector in the background displays code.
AI
Experienced software developers assumed AI would save them a chunk of time. But in one experiment, their tasks took 20% longer
By Sasha RogelbergJanuary 5, 2026
Brian Niccol sits in a white chair wearing a suit. "Fast Company" is written on the screen in the background.
Retail
Starbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his ‘Back to Starbucks’ plan is working
By Sasha RogelbergDecember 31, 2025
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Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
Personal Finance
After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savingsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 22, 2026
Economy
U.S.-Iran conflict is causing unexpected problems for Americans: 65% of employees want jobs that help them avoid paying higher gas pricesplaceholder alt text
By Eleanor PringleSeptember 25, 2026
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