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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Mackenzie Scott, wearing a red dress, smiles.
Success
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
A man sits in his bedroom at a desk, looking at his laptop and taking a phone call.
Future of Work
Remote employees have quietly unlocked one major workplace perk: Getting paid 12% more than their in-office colleagues, Fed study finds
By Sasha RogelbergFebruary 26, 2026
Two restaurant workers wearing black stand in front of a silver "Flippy" fry station.
AI
Meet your new robot fry cooks: Inside the $28 billion race to disrupt White Castle and Jack in the Box
By Sasha RogelbergFebruary 26, 2026
Photo of Stephan Winkelmann
Energy
Lamborghini CEO axes $300,000 luxury EV, chalking it up to an ‘expensive hobby’ with ‘close to zero’ demand
By Sasha RogelbergFebruary 24, 2026
Scott Bessent sits during a testimony with both hands raised beside him.
Economy
Goldman Sachs says U.S. consumers are stuck with higher prices even after Supreme Court ruling opens door to $180 billion in tariff refunds
By Sasha RogelbergFebruary 23, 2026
Joseph Stiglitz stands behind a glass podium, pointing emphatically.
Economy
Nobel economist warns a dearth of blue-collar jobs is among the biggest threats to the U.S. economy—and they fell by more than 100,000 last year
By Sasha RogelbergFebruary 20, 2026
Dario Amodei sits in a white chair in front of a pink background and speaks animatedly.
AI
‘I’m deeply uncomfortable’: Anthropic CEO warns that a cadre of AI leaders, including himself, should not be in charge of the technology’s future
By Sasha RogelbergFebruary 19, 2026
Mark Cuban, standing in a basketball arena, gives a thumbs up.
Arts & Entertainment
Mark Cuban slams the NBA for focusing on tanking and ignoring the real issue for fans: ‘It should worry more about pricing fans out of games’
By Sasha RogelbergFebruary 18, 2026
Malcolm Gladwell, sitting behind a microphone, holds his hand up next to him.
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, ‘don’t go to Harvard.’ You may end up at the bottom of your class and drop out
By Sasha RogelbergFebruary 14, 2026
Donald Trump shrugs as he stands behind the podium in the White House briefing room.
North America
90% of Trump’s tariffs are paid for by American consumers and companies, New York Fed says
By Sasha RogelbergFebruary 13, 2026
A woman on the street holding a carboard sign reading, "We say NO to the data center"
Energy
Middle-class Americans are paying for the data center and AI boom with higher electric bills and even food costs, Goldman Sachs warns
By Sasha RogelbergFebruary 13, 2026
Donald Trump, holding two babies in his arms, leans over to kiss on on the head.
Future of Work
‘Fertility president’ Trump has demanded a baby boom, and Stanford researchers have a solution: Let more people work from home
By Sasha RogelbergFebruary 12, 2026
Jerome Powell, standing behind the podium, looking out in front of him.
Investing
Wall Street’s top analyst sees something weird going on with gold and interest rates, and warns inflation risks are rewriting market logic
By Sasha RogelbergFebruary 11, 2026
A Chipotle server looks up as she stands behind the counter holding a burrito bowl.
Retail
Chipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
By Sasha RogelbergFebruary 10, 2026
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North America
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
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Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
Economy
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By Eleanor PringleSeptember 25, 2026
Personal Finance
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By Marco Quiroz-GutierrezSeptember 22, 2026
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