• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Photo of Sasha Rogelberg
Twitter iconLinkedIn icon
Photo of Sasha Rogelberg
Sasha Rogelberg
Twitter iconLinkedIn icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Feel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller
HealthFeel Free customers say the kratom drink is making them sick. Toothless FDA rules on dietary supplements are helping it remain a bestseller
By Sasha RogelbergDecember 28, 2025
An NYSE trader looks at his computer monitor.
AI‘Artificial stupidity’ made AI trading bots spontaneously form cartels when left unsupervised, Wharton study reveals
By Sasha RogelbergDecember 26, 2025
Prakhar Mehrotra smiles as he sits in a yellow chair onstage with "Fortune" on the background screen.
AIThe real AI revolution is going from the information era to the ‘intelligence era,’ Paypal senior VP says. That means your focus should be tokens
By Sasha RogelbergDecember 25, 2025
Donald Trump, standing in the Oval Office, frowns and looks to the side.
EconomyObama’s former top economic advisor says he feels ‘a tiny bit bad’ for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
Charlie Javice, wearing a white blazer, walks and adjusts her sunglasses, looking to the side.
LawDisgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 ‘afternoon snack’
By Sasha RogelbergDecember 23, 2025
Photo of Colin Angle
Innovation‘It’s a cage match’: Beleaguered iRobot founder says the biggest reason why the Roomba-maker failed was because of growing Chinese competition
By Sasha RogelbergDecember 22, 2025
Photo of Elon Musk
TechTesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
By Sasha RogelbergDecember 20, 2025
David Ko stands in front of a blue and purple "Fortune" background.
HealthThe CEO behind the world’s top sleep and meditation app says most leaders are operating at ‘about 20%’ without a ‘fully recharged’ battery
By Sasha RogelbergDecember 19, 2025
Trump stands at a podium in the Diplomatic Reception Room, which is adorned with Christmas decorations.
PoliticsTrump says $1,776 ‘warrior dividends’ were made possible partly by tariff revenue, which still lags $100 billion behind what the White House expected
By Sasha RogelbergDecember 18, 2025
RJ Scaringe, wearing a dark green shirt and glasses, gestures with both hands as he speaks.
North AmericaRivian CEO says midprice EV sales are still 50% Tesla: ‘That’s not a reflection of a healthy market’
By Sasha RogelbergDecember 18, 2025
A woman holds a colorful pink and green Birkin bag in front of her legs.
RetailGen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
Jesse Levinson sits in a yellow chair in front of a purple "Fortune" background. He is waving with his right hand.
InnovationAmazon’s ride-hailing exec wants to move people around in robotaxis: ‘If you’re with friends it’s dramatically more social’
By Sasha RogelbergDecember 17, 2025
Matt Garman speaks on stage in front of a screen showing colorful concentric circles on a black background.
Future of WorkAWS CEO says replacing young employees with AI is ‘one of the dumbest ideas’—and bad for business: ‘At some point the whole thing explodes on itself’
By Sasha RogelbergDecember 16, 2025
Satya Nadella clasps his hands together and speaks in front of a lilac background on stage.
SuccessSatya Nadella called IQ without emotional intelligence a ‘waste.’ Research shows being vulnerable at work can even help CEOs win investor trust
By Sasha RogelbergDecember 16, 2025
Photo of Jim Farley
North AmericaFord writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
1...
  • 11
  • 12
  • 13
  • 14
  • 15
...44
Most Popular
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethicplaceholder alt text
By Orianna Rosa RoyleJune 24, 2026
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurantsplaceholder alt text
By Orianna Rosa RoyleJune 25, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.