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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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What every founder can learn from Reformation’s $211 million IPO
What every founder can learn from Reformation’s $211 million IPO

The clothing retailer wove its brand voice through every step of its listing on the New York Stock Exchange.

By Emma HinchliffeJuly 31, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
Photo: Kevin Warsh
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
Latest stories from Fortune
Mike Wirth, chief executive officer of Chevron.
Energy
Chevron posts largest quarterly profit ever and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
NY AG Letitia James speaks into a microphone.
North America
New York sues to shut down Kalshi, seeks $100,000 for each unauthorized bet
By Camila Grigera NaónJuly 31, 2026
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
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Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
chad
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The Black Panther’s tragic coda: Chadwick Boseman’s brothers want his widow removed from his estate — and held in contempt
By Reid Kress Weisbord, Naomi Cahn and The ConversationJuly 31, 2026
cuban
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Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
By Joshua HongJuly 31, 2026
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The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
Big Tech
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
By Jason MaJuly 31, 2026
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A portrait of Julie Sweet in a beige jacket against a gold backdrop
Newsletters
Julie Sweet, CEO of Accenture, learned a lesson at age 15 that has fueled her success as a leader
By Lila MacLellan and Emma HinchliffeJuly 31, 2025
  • Trump’s AI agenda hands Silicon Valley the win—while ethics, safety, and ‘woke AI’ get left behind
    Newsletters
    Trump’s AI agenda hands Silicon Valley the win—while ethics, safety, and ‘woke AI’ get left behind
    By Sharon GoldmanJuly 24, 2025
As Figma goes public, a turning point in the long-awaited IPO market recovery takes shape
Newsletters
As Figma goes public, a turning point in the long-awaited IPO market recovery takes shape
By Allie GarfinkleJuly 31, 2025
An executive is checking Bitcoin price chart on digital exchange on smartphone, cryptocurrency future price action prediction.
Newsletters
CFOs chart a course for crypto in corporate finance
By Sheryl EstradaJuly 31, 2025
Microsoft CEO Satya Nadella in Seattle on May 19, 2025. (Photo: Jason Redmond/AFP/Getty Images)
Newsletters
Microsoft’s AI investments are paying off
By Andrew NuscaJuly 31, 2025
Warren Buffett’s advice to Brooks CEO: ‘Make sure the brand is stronger at the end of the year than it was at the beginning’
Newsletters
Warren Buffett’s advice to Brooks CEO: ‘Make sure the brand is stronger at the end of the year than it was at the beginning’
By Diane BradyJuly 31, 2025
Why Booz Allen’s CTO used generative AI to make a deepfake video of himself
Newsletters
Why Booz Allen’s CTO used generative AI to make a deepfake video of himself
By John KellJuly 30, 2025
  • What comes after a startup exit? For women, it’s increasingly heading back to school
    Newsletters
    What comes after a startup exit? For women, it’s increasingly heading back to school
    By Nina AjemianJuly 24, 2025
Blackstone exec Wesley LePatner was a rising star and mentor to women
Newsletters
Blackstone exec Wesley LePatner was a rising star and mentor to women
By Emma HinchliffeJuly 30, 2025
Legion cofounders
Newsletters
Cybersecurity upstart Legion emerges from stealth with $38 million from Accel, Coatue, and others
By Alexandra SternlichtJuly 30, 2025
Boeing’s turnaround gains traction with strong Q2 ahead of CFO change
Newsletters
Boeing’s turnaround gains traction with strong Q2 ahead of CFO change
By Sheryl EstradaJuly 30, 2025
PDD Holdings's Temu application on a smartphone in Shanghai, China, on Feb. 3, 2025.(Photo: Raul Ariano/Bloomberg/Getty Images)
Newsletters
The EU has a bone to pick with Temu
By Andrew NuscaJuly 30, 2025
Photo: Adam Khakhar of Hebbia
Newsletters
Hebbia’s Adam Khakhar: AI is creating two-person companies that scale
By Diane BradyJuly 30, 2025
  • Agentic AI systems must have ‘a human in the loop,’ says Google exec
    Newsletters
    Agentic AI systems must have ‘a human in the loop,’ says Google exec
    By Sheryl EstradaJuly 24, 2025
Fortune AI Editor Jeremy Kahn speaking at Fortune Brainstorm AI Singapore.
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What I learned at Fortune Brainstorm AI Singapore
By Jeremy KahnJuly 29, 2025
A new infant formula seven years in the making is hitting the $2 billion market
Newsletters
A new infant formula seven years in the making is hitting the $2 billion market
By Emma HinchliffeJuly 29, 2025
‘We want to be patient’: Southeast Asia’s venture investors are excited about AI–but less excited about the region
Newsletters
‘We want to be patient’: Southeast Asia’s venture investors are excited about AI–but less excited about the region
By Nicholas GordonJuly 29, 2025
From CFO to COO: What prepared a veteran finance chief for a pivot to operations 
Newsletters
From CFO to COO: What prepared a veteran finance chief for a pivot to operations 
By Sheryl EstradaJuly 29, 2025
Samsung Electronics executive chairman Lee Jae-yong in Decines-Charpieu, France, on September 15, 2024. (Photo: Jeff Pachoud/AFP/Getty Images)
Newsletters
Samsung Electronics scores a major Tesla deal
By Andrew NuscaJuly 29, 2025
Photo: Electric cars made by BYD, Hong Kong, China.
Newsletters
BYD overtakes Tesla on Fortune’s Global 500 as once-dominant U.S. companies feel heat from foreign rivals
By Diane BradyJuly 29, 2025
Mira Murati’s record-breaking $2 billion seed round made the impossible possible for female founders
Newsletters
Mira Murati’s record-breaking $2 billion seed round made the impossible possible for female founders
By Emma HinchliffeJuly 28, 2025
Why companies are leaning into skills-first, AI-enabled employment models
Newsletters
Why companies are leaning into skills-first, AI-enabled employment models
By Sheryl EstradaJuly 28, 2025
Young people aren’t anti-capitalist. They’re just sick of corporate hypocrisy
Newsletters
Young people aren’t anti-capitalist. They’re just sick of corporate hypocrisy
By Kristin StollerJuly 28, 2025
Flex’s CEO took the job without industry experience. One battle-tested playbook guided every move
Newsletters
Flex’s CEO took the job without industry experience. One battle-tested playbook guided every move
By Ruth UmohJuly 28, 2025
Meet the ‘masters of the universe’ heading up the private credit explosion
Newsletters
Meet the ‘masters of the universe’ heading up the private credit explosion
By Leo SchwartzJuly 28, 2025
China’s response to Trump’s AI Action Plan? Ship powerful new AI products
Newsletters
China’s response to Trump’s AI Action Plan? Ship powerful new AI products
By Alexei OreskovicJuly 28, 2025
DBS Group’s board tells its chief exec: ‘Even the CEO’s job can be replaced by AI’
Newsletters
DBS Group’s board tells its chief exec: ‘Even the CEO’s job can be replaced by AI’
By Clay ChandlerJuly 28, 2025
A man in a black zip-up stands gesturing out to his left in front of background with a Facebook logo
Newsletters
Fortune Archives: The whiz kid economy
By Indrani SenJuly 27, 2025
3 cost-conscious fertility startups that are making egg-freezing more accessible
Newsletters
3 cost-conscious fertility startups that are making egg-freezing more accessible
By Ellie Austin and Emma HinchliffeJuly 25, 2025
Fund of funds plans raise for what it predicts will be the last big crypto boom
Newsletters
Fund of funds plans raise for what it predicts will be the last big crypto boom
By Ben WeissJuly 25, 2025
Did Intel’s CEO just signal that the chipmaker could abandon Moore’s Law?
Newsletters
Did Intel’s CEO just signal that the chipmaker could abandon Moore’s Law?
By Alexei OreskovicJuly 25, 2025
AT&T’s CFO and CMO have key advice on how to think about marketing
Newsletters
AT&T’s CFO and CMO have key advice on how to think about marketing
By Sheryl EstradaJuly 25, 2025
United States President Donald Trump
Newsletters
‘Epstein will forever be a loser in people’s minds and Donald Trump doesn’t hang out with losers,’ a Trump insider says. ‘It’s off-brand’ 
By Diane BradyJuly 25, 2025
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Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
By Tatiana SatauaJuly 31, 2026
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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricingplaceholder alt text
By Alexei OreskovicJuly 30, 2026
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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
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