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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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What every founder can learn from Reformation’s $211 million IPO
What every founder can learn from Reformation’s $211 million IPO

The clothing retailer wove its brand voice through every step of its listing on the New York Stock Exchange.

By Emma HinchliffeJuly 31, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
Photo: Kevin Warsh
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
Latest stories from Fortune
Mike Wirth, chief executive officer of Chevron.
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Chevron posts largest quarterly profit ever and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
NY AG Letitia James speaks into a microphone.
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New York sues to shut down Kalshi, seeks $100,000 for each unauthorized bet
By Camila Grigera NaónJuly 31, 2026
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
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Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
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The Black Panther’s tragic coda: Chadwick Boseman’s brothers want his widow removed from his estate — and held in contempt
By Reid Kress Weisbord, Naomi Cahn and The ConversationJuly 31, 2026
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Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
By Joshua HongJuly 31, 2026
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The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
Big Tech
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
By Jason MaJuly 31, 2026
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New Cisco CFO takes helm amid $2 billion in AI orders
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New Cisco CFO takes helm amid $2 billion in AI orders
By Sheryl EstradaAugust 14, 2025
  • Exclusive: Decart raises $100 million at a $3.1 billion valuation, chasing the future of real-time creative AI
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    Exclusive: Decart raises $100 million at a $3.1 billion valuation, chasing the future of real-time creative AI
    By Allie GarfinkleAugust 7, 2025
Ryan King, co-founder of Chime Financial Inc., center left, and Chris Britt, cofounder and chief executive officer of Chime Financial Inc., center, during the company's initial public offering at the Nasdaq
Newsletters
Startup down rounds are at a 10 year high, according to PitchBook data
By Allie GarfinkleAugust 14, 2025
Shipping containers stacked on container ships at the Port of Los Angeles on June 25, 2025 in Los Angeles, California. (Photo: Mario Tama/Getty Images)
Newsletters
U.S. secretly tracked AI shipments to see if they ended up in China
By Andrew NuscaAugust 14, 2025
Donald Trump looks on at Jensen Huang, who is speaking in front of a podium.
Newsletters
There’s a small problem with Trump’s export deal with Nvidia and AMD: The Constitution says it’s illegal
By Diane BradyAugust 14, 2025
Applebee’s and IHOP’s CIO places AI bets that can boost traffic and improve the dining experience
Newsletters
Applebee’s and IHOP’s CIO places AI bets that can boost traffic and improve the dining experience
By John KellAugust 13, 2025
CVS CEO Karen Lynch talks with Fortune editor in chief Alyson Shontell at Fortune's 2023 MPW Summit in California on Oct. 9, 2023.
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The 2025 Fortune MPW Summit will feature a record number of the most powerful women in business
By Emma HinchliffeAugust 13, 2025
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    Want to retain your CFO? A new study points to empowering a great chief accounting officer
    By Sheryl EstradaAugust 7, 2025
Cava CFO: Automation to ‘enhance the human experience, not replace it’
Newsletters
Cava CFO: Automation to ‘enhance the human experience, not replace it’
By Sheryl EstradaAugust 13, 2025
Rebecca Lynn spins out of Canvas Ventures to found Canvas Prime as solo GP
Newsletters
Rebecca Lynn spins out of Canvas Ventures to found Canvas Prime as solo GP
By Allie GarfinkleAugust 13, 2025
Elon Musk at the White House on May 21, 2025 in Washington, D.C. (Photo: Chip Somodevilla/Getty Images)
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Apple has a new AI problem: Elon Musk
By Andrew NuscaAugust 13, 2025
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How CEOs deal with Trump: Praise, face time, remorse, and gifts made of gold all go a long way, experience shows
By Diane BradyAugust 13, 2025
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Hacker, bodyguard, target: AI’s triple act at the year’s biggest security showdowns
By Sharon GoldmanAugust 12, 2025
  • DoorDash is dominant, but a bigger opportunity awaits
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    DoorDash is dominant, but a bigger opportunity awaits
    By Andrew NuscaAugust 7, 2025
The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore
Newsletters
The inappropriate behavior of some fans at WNBA games isn’t a joke—and women’s sports won’t be a punchline anymore
By Emma HinchliffeAugust 12, 2025
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What’s keeping CFOs on alert? It’s a combination of three key factors
By Sheryl EstradaAugust 12, 2025
Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like Pepsi and Michelin
Newsletters
Exclusive: Squint raises $40 million at $265 million valuation to modernize manufacturing for companies like Pepsi and Michelin
By Allie GarfinkleAugust 12, 2025
Ford Motor Co. President and CEO Jim Farley at the 2025 Detroit Auto Show on January 9, 2025 in Detroit, Michigan. (Photo: Bill Pugliano/Getty Images)
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Ford’s new EV strategy includes $2 billion U.S. investment
By Andrew NuscaAugust 12, 2025
Jensen Huang standing on a stage with a red background
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What CEOs really think about Nvidia and AMD’s China export deal: ‘Brilliant, a tariff that we don’t have to pay’
By Diane BradyAugust 12, 2025
Demonstrators rally in support of abortion rights at the US Supreme Court in Washington, DC, April 15, 2023.
Newsletters
What happened to all the benefits companies offered after Roe v. Wade was reversed?
By Emma HinchliffeAugust 11, 2025
How the CEO of a highly acquisitive company stays ahead of trends
Newsletters
How the CEO of a highly acquisitive company stays ahead of trends
By Lila MacLellanAugust 11, 2025
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Why HR should pay more attention to buzzwords like ‘quiet quitting’ and ‘coffee badging’
By Kristin StollerAugust 11, 2025
Trump’s regulatory reset leaves crypto privacy tools like Tornado Cash in the lurch
Newsletters
Trump’s regulatory reset leaves crypto privacy tools like Tornado Cash in the lurch
By Leo SchwartzAugust 11, 2025
The rise (and risks) of interim CEO roles
Newsletters
The rise (and risks) of interim CEO roles
By Ruth UmohAugust 11, 2025
AMD CEO Lisa Su during a Senate Commerce, Science, and Transportation Committee hearing in Washington, D.C. on May 8, 2025. (Photo: Nathan Howard/Bloomberg/Getty Images)
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Why Nvidia and AMD might give the U.S. a cut of their China sales
By Andrew NuscaAugust 11, 2025
Photo: Rolls-Royce CEO Tufan Erginbilgiç
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Rolls-Royce CEO Tufan Erginbilgiç: ‘You can’t always influence the macro stuff but you influence how you deal with it’
By Diane BradyAugust 11, 2025
The return of the female founder sets off a lively debate
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The return of the female founder sets off a lively debate
By Emma HinchliffeAugust 8, 2025
What to know about Stephen Miran, the tariff proponent Trump just nominated to join the Fed’s board of governors
Newsletters
What to know about Stephen Miran, the tariff proponent Trump just nominated to join the Fed’s board of governors
By Shawn TullyAugust 8, 2025
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OpenAI’s reported $500 billion valuation signals AI euphoria
By Allie GarfinkleAugust 8, 2025
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The stakes for OpenAI with the launch of GPT-5
By Andrew NuscaAugust 8, 2025
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The 5 things you need to ‘really create magic’ with AI: the LLM, the context, the prompt, the workflow, and the evaluation
By Diane BradyAugust 8, 2025
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Will GPT-5 let OpenAI break away from the pack?
By Sharon GoldmanAugust 7, 2025
Exclusive: The founders of SoulCycle built a startup for relationships, then pivoted to GLP-1 support groups. Now its assets are being acquired by WeightWatchers
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Exclusive: The founders of SoulCycle built a startup for relationships, then pivoted to GLP-1 support groups. Now its assets are being acquired by WeightWatchers
By Emma HinchliffeAugust 7, 2025
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Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
By Tatiana SatauaJuly 31, 2026
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricingplaceholder alt text
By Alexei OreskovicJuly 30, 2026
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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
By Preston ForeJuly 29, 2026
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