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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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What every founder can learn from Reformation’s $211 million IPO
What every founder can learn from Reformation’s $211 million IPO

The clothing retailer wove its brand voice through every step of its listing on the New York Stock Exchange.

By Emma HinchliffeJuly 31, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
Photo: Kevin Warsh
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
Latest stories from Fortune
Mike Wirth, chief executive officer of Chevron.
Energy
Chevron posts largest quarterly profit ever and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
NY AG Letitia James speaks into a microphone.
North America
New York sues to shut down Kalshi, seeks $100,000 for each unauthorized bet
By Camila Grigera NaónJuly 31, 2026
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
C-Suite
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
chad
Arts & Entertainment
The Black Panther’s tragic coda: Chadwick Boseman’s brothers want his widow removed from his estate — and held in contempt
By Reid Kress Weisbord, Naomi Cahn and The ConversationJuly 31, 2026
cuban
Arts & Entertainment
Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
By Joshua HongJuly 31, 2026
var
AI
The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
Big Tech
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
By Jason MaJuly 31, 2026
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Exclusive: Decart raises $100 million at a $3.1 billion valuation, chasing the future of real-time creative AI
Newsletters
Exclusive: Decart raises $100 million at a $3.1 billion valuation, chasing the future of real-time creative AI
By Allie GarfinkleAugust 7, 2025
  • A portrait of Julie Sweet in a beige jacket against a gold backdrop
    Newsletters
    Julie Sweet, CEO of Accenture, learned a lesson at age 15 that has fueled her success as a leader
    By Lila MacLellan and Emma HinchliffeJuly 31, 2025
Business woman presenting financial result holding digital tablet
Newsletters
Want to retain your CFO? A new study points to empowering a great chief accounting officer
By Sheryl EstradaAugust 7, 2025
DoorDash is dominant, but a bigger opportunity awaits
Newsletters
DoorDash is dominant, but a bigger opportunity awaits
By Andrew NuscaAugust 7, 2025
What CFOs say about AI when they’re speaking off the record
Newsletters
What CFOs say about AI when they’re speaking off the record
By Diane BradyAugust 7, 2025
Why Equinox’s CTO is testing a generative AI pilot to suggest workout and nutrition advice
Newsletters
Why Equinox’s CTO is testing a generative AI pilot to suggest workout and nutrition advice
By John KellAugust 6, 2025
Female founders from brands like Outdoor Voices and the Wing are ready for a comeback. We should be too
Newsletters
Female founders from brands like Outdoor Voices and the Wing are ready for a comeback. We should be too
By Emma HinchliffeAugust 6, 2025
  • As Figma goes public, a turning point in the long-awaited IPO market recovery takes shape
    Newsletters
    As Figma goes public, a turning point in the long-awaited IPO market recovery takes shape
    By Allie GarfinkleJuly 31, 2025
With new FAA rule proposal, U.S. drone companies are poised to take flight
Newsletters
With new FAA rule proposal, U.S. drone companies are poised to take flight
By Jessica MathewsAugust 6, 2025
Data quality at risk as federal workforce shrinks, says top economist
Newsletters
Data quality at risk as federal workforce shrinks, says top economist
By Sheryl EstradaAugust 6, 2025
OpenAI CEO Sam Altman testifies during a Senate Commerce, Science and Transportation Committee hearing on May 8, 2025. (Photo: Tom Williams/CQ-Roll Call/Getty Images)
Newsletters
Behold, an AI model from OpenAI that’s…open
By Andrew NuscaAugust 6, 2025
WM CEO Jim Fish on sustainability in the waste, recycling, and landfill industry
Newsletters
WM CEO Jim Fish on sustainability in the waste, recycling, and landfill industry
By Diane BradyAugust 6, 2025
From OpenAI to Nvidia, researchers agree: AI agents have a long way to go
Newsletters
From OpenAI to Nvidia, researchers agree: AI agents have a long way to go
By Sharon GoldmanAugust 5, 2025
  • An executive is checking Bitcoin price chart on digital exchange on smartphone, cryptocurrency future price action prediction.
    Newsletters
    CFOs chart a course for crypto in corporate finance
    By Sheryl EstradaJuly 31, 2025
The Most Powerful People in Business list doesn’t include female founders—yet
Newsletters
The Most Powerful People in Business list doesn’t include female founders—yet
By Emma HinchliffeAugust 5, 2025
Exclusive: $2.1B business travel startup Engine appoints a CFO
Newsletters
Exclusive: $2.1B business travel startup Engine appoints a CFO
By Sheryl EstradaAugust 5, 2025
The post-Figma question: Who’s next?
Newsletters
The post-Figma question: Who’s next?
By Alexandra SternlichtAugust 5, 2025
Elon Musk in the Oval Office of the White House in Washington, DC, on May 30, 2025.(Photo: Allison Robbert/AFP/Getty Images)
Newsletters
Elon Musk is still the highest-paid CEO in history
By Andrew NuscaAugust 5, 2025
Photo: Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025. The event gives an opportunity for the president and his largest campaign benefactor to dispel any notion of an acrimonious divorce. Photographer: Francis Chung/Politico/Bloomberg via Getty Images
Newsletters
The fall of Elon Musk down Fortune’s 100 Most Powerful People in Business list shows how power is impermanent
By Diane BradyAugust 5, 2025
What to know about Erika McEntarfer, the BLS commissioner fired by Trump
Newsletters
What to know about Erika McEntarfer, the BLS commissioner fired by Trump
By Emma HinchliffeAugust 4, 2025
Office worker doing work on desktop computer.
Newsletters
Workers say AI and tech overload is making them less productive
By Kristin StollerAugust 4, 2025
Several people posing for a photo at a Journey event.
Newsletters
Travel guru The Points Guy wants to revamp the luxury travel points system with Journey
By Leo SchwartzAugust 4, 2025
In this photo illustration a United Health Group logo seen displayed on a smartphone screen with stock market in the background.
Newsletters
As UnitedHealth’s troubles mount, new CFO faces challenge to restore confidence
By Sheryl EstradaAugust 4, 2025
From law firm to AI powerhouse: How Accenture’s Julie Sweet hacked the CEO track
Newsletters
From law firm to AI powerhouse: How Accenture’s Julie Sweet hacked the CEO track
By Ruth UmohAugust 4, 2025
A Tesla model S parked in Red Hook, Brooklyn on July 5, 2016 in New York City. (Photo: Spencer Platt/Getty Images)
Newsletters
The auto industry isn’t ready for what comes after this Tesla Autopilot crash decision
By Andrew NuscaAugust 4, 2025
Former GE CEO Jack Welch
Newsletters
Former General Electric CEO Jack Welch once claimed the jobs numbers were faked. How did that turn out?
By Diane BradyAugust 4, 2025
A foreign trader shows his Japanese colleague an english dictionary
Newsletters
Fortune Archives: The year the Fortune 500 went Global
By Lydia BelangerAugust 3, 2025
The share of female CEOs running Global 500 companies hits a record high of 6.6%
Newsletters
The share of female CEOs running Global 500 companies hits a record high of 6.6%
By Emma HinchliffeAugust 1, 2025
10 finance companies that made the biggest leaps on the 2025 Fortune Global 500 list
Newsletters
10 finance companies that made the biggest leaps on the 2025 Fortune Global 500 list
By Sheryl EstradaAugust 1, 2025
Why Index’s Danny Rimer bet on Figma and Dylan Field at the seed stage
Newsletters
Why Index’s Danny Rimer bet on Figma and Dylan Field at the seed stage
By Allie GarfinkleAugust 1, 2025
Figma CEO Dylan Field with CFO Praveer Melwani during the company's IPO on the floor of the New York Stock Exchange on July 31, 2025. (Photo: Michael Nagle/Bloomberg/Getty Images)
Newsletters
What Figma’s debut says about the tech IPO landscape
By Andrew NuscaAugust 1, 2025
Sunset is seen over dunes of Eastern Sahara desert on on October 30, 2024 near Douz, Tunisia. (Photo by Dominika Zarzycka/NurPhoto via Getty Images)
Newsletters
Global warming and CEO leadership (but make it funny!)
By Diane BradyAugust 1, 2025
I bombed algebra in high school. ChatGPT’s new Study Mode is my redemption arc
Newsletters
I bombed algebra in high school. ChatGPT’s new Study Mode is my redemption arc
By Sharon GoldmanJuly 31, 2025
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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
By Tatiana SatauaJuly 31, 2026
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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricingplaceholder alt text
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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
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