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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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What every founder can learn from Reformation’s $211 million IPO
What every founder can learn from Reformation’s $211 million IPO

The clothing retailer wove its brand voice through every step of its listing on the New York Stock Exchange.

By Emma HinchliffeJuly 31, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
Photo: Kevin Warsh
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
Latest stories from Fortune
Mike Wirth, chief executive officer of Chevron.
Energy
Chevron posts largest quarterly profit ever and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
NY AG Letitia James speaks into a microphone.
North America
New York sues to shut down Kalshi, seeks $100,000 for each unauthorized bet
By Camila Grigera NaónJuly 31, 2026
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
C-Suite
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
chad
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The Black Panther’s tragic coda: Chadwick Boseman’s brothers want his widow removed from his estate — and held in contempt
By Reid Kress Weisbord, Naomi Cahn and The ConversationJuly 31, 2026
cuban
Arts & Entertainment
Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
By Joshua HongJuly 31, 2026
var
AI
The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
Big Tech
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
By Jason MaJuly 31, 2026
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Trump’s AI agenda hands Silicon Valley the win—while ethics, safety, and ‘woke AI’ get left behind
Newsletters
Trump’s AI agenda hands Silicon Valley the win—while ethics, safety, and ‘woke AI’ get left behind
By Sharon GoldmanJuly 24, 2025
  • Uber CEO Dara Khosrowshahi in Washington, D.C. on April 25, 2025. (Photo: Kent Nishimura/Bloomberg/Getty Images)
    Newsletters
    Uber, Lucid, Nuro partner to launch 20,000 U.S. robotaxis
    By Andrew NuscaJuly 18, 2025
What comes after a startup exit? For women, it’s increasingly heading back to school
Newsletters
What comes after a startup exit? For women, it’s increasingly heading back to school
By Nina AjemianJuly 24, 2025
Agentic AI systems must have ‘a human in the loop,’ says Google exec
Newsletters
Agentic AI systems must have ‘a human in the loop,’ says Google exec
By Sheryl EstradaJuly 24, 2025
Exclusive: Forerunner leads $30 million round in collectibles marketplace Courtyard
Newsletters
Exclusive: Forerunner leads $30 million round in collectibles marketplace Courtyard
By Jason Del ReyJuly 24, 2025
The Tesla logo in red superimposed on Elon Musk's face
Newsletters
Elon Musk has a promise (for Tesla owners to rent robotaxis) and a wish (for more control of the EV company)
By Alexei OreskovicJuly 24, 2025
Photo: NIQ CEO Jim Peck.
Newsletters
NIQ CEO on going public: ‘We’re sitting on a goldmine of data. We cover 85% of the world’s population’
By Diane BradyJuly 24, 2025
  • Photo: Penny Pennington of investment advice firm Edward Jones
    Newsletters
    Penny Pennington of investment advice firm Edward Jones: ‘We’re a wealth and wellbeing company’
    By Diane BradyJuly 18, 2025
Adobe’s CTO is getting more creative on the software maker’s approach to generating ‘safe’ AI tools
Newsletters
Adobe’s CTO is getting more creative on the software maker’s approach to generating ‘safe’ AI tools
By John KellJuly 23, 2025
Opendoor has become the first true woman-led meme stock—and that can get complicated
Newsletters
Opendoor has become the first true woman-led meme stock—and that can get complicated
By Emma HinchliffeJuly 23, 2025
General Motors CFO: Agility is a key strength as tariffs deliver $1.1 billion hit in Q2
Newsletters
General Motors CFO: Agility is a key strength as tariffs deliver $1.1 billion hit in Q2
By Sheryl EstradaJuly 23, 2025
The insolvency of Ardian-backed mountain biking company YT Industries underscores just how much tariffs have shaken the biking industry
Newsletters
The insolvency of Ardian-backed mountain biking company YT Industries underscores just how much tariffs have shaken the biking industry
By Jessica MathewsJuly 23, 2025
Amazon goes shopping for an AI wearable
Newsletters
Amazon goes shopping for an AI wearable
By Alexei OreskovicJuly 23, 2025
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    Newsletters
    I’ve spent the week at one of the world’s top AI research conferences. Here’s what is sticking with me
    By Sharon GoldmanJuly 17, 2025
Photo: Asha Jadeja, Silicon Valley based venture capitalist, and founder of the Motwani Jadeja family foundation.
Newsletters
Why this early Google investor is funding think tanks in the U.S. and India
By Diane BradyJuly 23, 2025
What Eric Xing’s Abu Dhabi project says about the next phase of AI power
Newsletters
What Eric Xing’s Abu Dhabi project says about the next phase of AI power
By Sharon GoldmanJuly 22, 2025
‘Men follow their desires, women fulfill their obligations.’ The founder of Moms Demand Action wants to flip that script
Newsletters
‘Men follow their desires, women fulfill their obligations.’ The founder of Moms Demand Action wants to flip that script
By Emma HinchliffeJuly 22, 2025
Shot of an executive looking stressed while working on her computer
Newsletters
Accountants sound the alarm on geopolitics, internal risks
By Sheryl EstradaJuly 22, 2025
Jeff Dean, Google’s chief scientist, is quietly betting on the next wave of AI startups
Newsletters
Jeff Dean, Google’s chief scientist, is quietly betting on the next wave of AI startups
By Sharon GoldmanJuly 22, 2025
Stargate at the starting gate
Newsletters
Stargate at the starting gate
By Alexei OreskovicJuly 22, 2025
Photo: AstraZeneca CEO Pascal Soriot
Newsletters
AstraZeneca CEO Pascal Soriot on why he’s building in the U.S.: ‘Europe is losing ground’
By Diane BradyJuly 22, 2025
Johanna Flower, Denise Persson, and Jennifer Johnson
Newsletters
Three CMOs of multibillion-dollar tech companies share the secrets to success they wish all CEOs knew
By Emma Hinchliffe and Sara BraunJuly 21, 2025
Quinn Emanuel employees hiking in Cusco, Peru in 2025.
Newsletters
For years this law firm has sent hundreds on multi-day backpacking trips: ‘There’s nobody out there who is going to do anything for you, other than your colleagues’
By Brit MorseJuly 21, 2025
A Huntington Bank branch
Newsletters
Huntington CFO on the strategic $1.9 billion deal to expand Texas footprint
By Sheryl EstradaJuly 21, 2025
Term Sheet Next: Lerer Hippeau makes its first senior venture hire with Ron Zori
Newsletters
Term Sheet Next: Lerer Hippeau makes its first senior venture hire with Ron Zori
By Leo SchwartzJuly 21, 2025
Apple CEO Tim Cook
Newsletters
Why writing off Apple’s Tim Cook could be a classic CEO succession mistake
By Ruth UmohJuly 21, 2025
Global cyber attack targets Microsoft software
Newsletters
Global cyber attack targets Microsoft software
By Alexei OreskovicJuly 21, 2025
Photo: Patrice Louvet, chief executive officer of Ralph Lauren Corp., following an interview in London, UK, on Thursday, July 10, 2025. Louvet said demand for its signature clothing such as cable-knit sweaters remains strong, even as the fashion industry is buffeted by tariffs and an economic slowdown. Photographer: Jaimi Joy/Bloomberg via Getty Images
Newsletters
How the CEO of Ralph Lauren got the company through the ‘boiled frog phenomenon’ of going too wide, too cheap
By Peter VanhamJuly 21, 2025
Fortune Archives: The story behind one of Fortune’s most beautiful covers
Newsletters
Fortune Archives: The story behind one of Fortune’s most beautiful covers
By Peter HerbertJuly 20, 2025
young woman working on a laptop at a kitchen table
Newsletters
Working from home could erode women’s financial independence
By Alicia Adamczyk and Sara BraunJuly 18, 2025
A man on a jumbotron hugging a woman from behind.
Newsletters
An HR crisis is taking the internet by storm and there could be ‘severe consequences for the company’s culture’
By Brit MorseJuly 18, 2025
Sundar Pichai, chief executive officer of Google owner, Alphabet Inc
Newsletters
The Windsurf and Scale deals underscore a fragile reality for startup employees
By Allie GarfinkleJuly 18, 2025
Kelly Dilts
Newsletters
Nordstrom hires Dollar General’s turnaround CFO behind stock surge
By Sheryl EstradaJuly 18, 2025
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Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
By Tatiana SatauaJuly 31, 2026
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricingplaceholder alt text
By Alexei OreskovicJuly 30, 2026
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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
By Preston ForeJuly 29, 2026
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