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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

3

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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What every founder can learn from Reformation’s $211 million IPO
What every founder can learn from Reformation’s $211 million IPO

The clothing retailer wove its brand voice through every step of its listing on the New York Stock Exchange.

By Emma HinchliffeJuly 31, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Apple CEO Tim Cook on June 08, 2026 in Cupertino, California. (Photo: Justin Sullivan/Getty Images)
Tim Cook takes his final earnings call as Apple feels the supply pain
By Andrew NuscaJuly 31, 2026
Dow COO Karen Carter wearing a white lab coat and sitting while smiling
Dow’s brand-new CEO is blessed to be stressed
By Emma HinchliffeJuly 30, 2026
Photo: Kevin Warsh
‘Mutiny, if need be’: At the Fed, ‘Warsh can suppress dissent only so much,’ over credibility-testing interest rate decision, Macquarie says
By Jim EdwardsJuly 31, 2026
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
A 103-year-old company says it has a plan to make AI data centers ‘water-neutral’
By Diane BradyJuly 31, 2026
Latest stories from Fortune
Mike Wirth, chief executive officer of Chevron.
Energy
Chevron posts largest quarterly profit ever and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
NY AG Letitia James speaks into a microphone.
North America
New York sues to shut down Kalshi, seeks $100,000 for each unauthorized bet
By Camila Grigera NaónJuly 31, 2026
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
C-Suite
Mark Cuban’s cofounder once told him: ‘We don’t get as much done because people are afraid of you’
By Sarah GlodekJuly 31, 2026
chad
Arts & Entertainment
The Black Panther’s tragic coda: Chadwick Boseman’s brothers want his widow removed from his estate — and held in contempt
By Reid Kress Weisbord, Naomi Cahn and The ConversationJuly 31, 2026
cuban
Arts & Entertainment
Mark Cuban’s Las Vegas A’s investment is his ‘Sports 2.0’ Dallas Mavericks playbook all over again — with one key change
By Joshua HongJuly 31, 2026
var
AI
The World Cup’s VAR fights are a preview of every company’s AI rollout problem
By Pooya Tabesh and The ConversationJuly 31, 2026
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
Big Tech
After a nearly 1,000% surge, the AI debt orgy can’t last forever, while hidden borrowing has exploded to $1.65 trillion
By Jason MaJuly 31, 2026
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Accenture CEO Julie Sweet reflects on her career—and how she has created a team of leaders
Newsletters
Accenture CEO Julie Sweet reflects on her career—and how she has created a team of leaders
By Lila MacLellanAugust 28, 2025
  • Why winning the AI war will require a new approach to talent
    Newsletters
    Why winning the AI war will require a new approach to talent
    By Emma HinchliffeAugust 21, 2025
Back-To-School Shopping At Kohl's
Newsletters
Kohl’s makes progress on turnaround as CFO provides C-suite stability
By Sheryl EstradaAugust 28, 2025
customers walking into and out of Kohl's store
Newsletters
Investors like Kohl’s turnaround plan despite risk that cuts will hurt sales in the long run
By Phil WahbaAugust 28, 2025
George Kurtz on CrowdStrike’s $290 million Onum acquisition and cybersecurity M&A
Newsletters
George Kurtz on CrowdStrike’s $290 million Onum acquisition and cybersecurity M&A
By Allie GarfinkleAugust 28, 2025
Brett Leatherman, Deputy Assistant Director for Cyber Operations at the Federal Bureau of Investigation, giving an address in August 2025. (Courtesy FBI)
Newsletters
‘Salt Typhoon’ Chinese hacking campaign spreads to hundreds of firms around the globe
By Andrew NuscaAugust 28, 2025
How Cisco Systems’ CIO is rethinking work in an AI-powered world for the company’s 10,000 IT employees
Newsletters
How Cisco Systems’ CIO is rethinking work in an AI-powered world for the company’s 10,000 IT employees
By John KellAugust 27, 2025
  • New Target CEO, a former CFO, ‘must prove he’s not just another insider,’ executive recruiter says
    Newsletters
    New Target CEO, a former CFO, ‘must prove he’s not just another insider,’ executive recruiter says
    By Sheryl EstradaAugust 21, 2025
An AT&T corporate logo displayed outside a store on August 2, 2025 in San Diego, California.
Newsletters
AT&T CFO: $23 billion deal with EchoStar to deliver ‘attractive returns’ and power 5G expansion
By Sheryl EstradaAugust 27, 2025
A close-up of Nvidia CEO Jensen Huang
Newsletters
Nvidia will move the market tonight in a test of the alleged AI bubble
By Sharon GoldmanAugust 27, 2025
For Q2, the size of the VC secondary market reached $61.1 billion, according to PitchBook
Newsletters
For Q2, the size of the VC secondary market reached $61.1 billion, according to PitchBook
By Allie GarfinkleAugust 27, 2025
Nvidia CEO Jensen Huang in Washington, D.C., on July 23, 2025. (Photo: Andrew Caballero-Reynolds/AFP/Getty Images)
Newsletters
Gird your loins, it’s almost time for Nvidia earnings
By Andrew NuscaAugust 27, 2025
Portrait of former Google engineer Blake Lemoine wearing a hoodie.
Newsletters
We should have seen ‘seemingly-conscious AI’ coming. It’s past time we do something about it
By Jeremy KahnAugust 26, 2025
  • Exclusive: Twin Health, metabolic health startup, raises $53 million Series E at $950 million valuation
    Newsletters
    Exclusive: Twin Health, metabolic health startup, raises $53 million Series E at $950 million valuation
    By Allie GarfinkleAugust 21, 2025
The former highest-ranking woman in the Pentagon tells businesses how to handle geopolitical uncertainty
Newsletters
The former highest-ranking woman in the Pentagon tells businesses how to handle geopolitical uncertainty
By Ellie AustinAugust 26, 2025
Keurig Dr Pepper CFO’s leap to CEO of coffee spinoff fueled by key career moves
Newsletters
Keurig Dr Pepper CFO’s leap to CEO of coffee spinoff fueled by key career moves
By Sheryl EstradaAugust 26, 2025
Exclusive: Blue Water Autonomy raises GV-led $50 million Series A to build unmanned ships
Newsletters
Exclusive: Blue Water Autonomy raises GV-led $50 million Series A to build unmanned ships
By Allie GarfinkleAugust 26, 2025
Lip-Bu Tan
Newsletters
Trump’s Intel deal gambles with the perils of picking national champions
By Geoff ColvinAugust 26, 2025
Tesla, SpaceX, and xAI CEO Elon Musk at the Conservative Political Action Conference (CPAC) on February 20, 2025 in Oxon Hill, Maryland. (Photo: Andrew Harnik/Getty Images)
Newsletters
xAI sues Apple and OpenAI
By Andrew NuscaAugust 26, 2025
Serena Williams and Maria Sharapova show that competition doesn’t have to be a dirty word for women
Newsletters
Serena Williams and Maria Sharapova show that competition doesn’t have to be a dirty word for women
By Emma HinchliffeAugust 25, 2025
Young professionals sit in line against the wall, chatting, preparing and reading their resumes and cover letters when waiting for a job interview.
Newsletters
In the Age of AI, some tech leaders think communications degrees may actually be more valuable than computer science degrees
By Kristin StollerAugust 25, 2025
Business exec checking data on forex earn graph.
Newsletters
Subdued FX volatility in August is unusual: BofA analysts
By Sheryl EstradaAugust 25, 2025
Red Lobster’s CEO on weighing the risks and rewards of a turnaround role
Newsletters
Red Lobster’s CEO on weighing the risks and rewards of a turnaround role
By Ruth UmohAugust 25, 2025
Are sports prediction markets betting or investing? Two new Robinhood lawsuits could define how they are regulated going forward 
Newsletters
Are sports prediction markets betting or investing? Two new Robinhood lawsuits could define how they are regulated going forward 
By Leo SchwartzAugust 25, 2025
Intel CEO Lip-Bu Tan in Washington, D.C., on Aug. 11, 2025.(Photo: Alex Wroblewski/Bloomberg/Getty Images)
Newsletters
The terms of the U.S. government’s 10% Intel stake
By Andrew NuscaAugust 25, 2025
Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers
Newsletters
Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers
By Diane BradyAugust 25, 2025
Fortune Archives: The Redstone family’s turbulent history
Newsletters
Fortune Archives: The Redstone family’s turbulent history
By Indrani SenAugust 24, 2025
Two women embrace and smile while one holds a shotgun
Newsletters
How ‘The Hunting Wives’ became a hit for Netflix—and found a fresh way to depict America’s culture wars
By Ellie Austin and Emma HinchliffeAugust 22, 2025
Walmart (NYSE: WMT) logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.
Newsletters
Walmart’s CFO on competing for tech talent: ‘You’re helping shape the future of retail on a massive scale’
By Sheryl EstradaAugust 22, 2025
Private equity dealmaking in aerospace and defense drops 32% in Q2, PitchBook says
Newsletters
Private equity dealmaking in aerospace and defense drops 32% in Q2, PitchBook says
By Allie GarfinkleAugust 22, 2025
The DeepSeek logo on a smartphone on August 21, 2025. (Photo: CFOTO/Future Publishing/Getty Images)
Newsletters
Taking stock of DeepSeek V3.1, a new rival to OpenAI’s GPT-5
By Andrew NuscaAugust 22, 2025
Former Siemens and Alcoa CEO Klaus Kleinfeld dismisses the idea of work-life separation: ‘You are one person’
Newsletters
Former Siemens and Alcoa CEO Klaus Kleinfeld dismisses the idea of work-life separation: ‘You are one person’
By Diane BradyAugust 22, 2025
A man sitting in front of a computer screen rubbing his eyes and appearing despondent.
Newsletters
An MIT report that 95% of AI pilots fail spooked investors. But it’s the reason why those pilots failed that should make the C-suite anxious
By Jeremy KahnAugust 21, 2025
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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
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