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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Photo of MrBeast, a.k.a. Jimmy Donaldson
RetailMrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
A man walks down the stairs lite up with a "ByteDance" sign above it.
TechThe company that owns TikTok just fired an intern who ‘maliciously interfered’ with its AI—and caused $10 million in damages
By Sasha RogelbergOctober 21, 2024
A Starbucks barista stands with a furrowed brow behind the cash register.
RetailStarbucks order taking forever? Don’t blame the barista
By Sasha RogelbergOctober 18, 2024
A man blows into a whistle and holds up an "ON STRIKE" sign.
FinanceBoeing delivered just one 737 plane this month—yes, a single plane—as manufacturing remains at a standstill
By Sasha RogelbergOctober 15, 2024
Dara Khosrowshahi smile with his hands clasped in front of him.
TechUber and Lyft are the big winners from Tesla’s underwhelming Cybercab reveal
By Sasha RogelbergOctober 11, 2024
A McDonald's employee pours a basket of fries into a metal vat.
RetailMcDonald’s largest french fry maker lays off hundreds as Americans turn away from fries
By Sasha RogelbergOctober 9, 2024
A woman in an apron works through stitching together a pile of camo hats.
RetailThere’s already one clear election winner: The company making hats for every major candidate
By Sasha RogelbergOctober 3, 2024
Elon Musk stands with a microphone in front of a lit up Tesla.
SuccessGerman Tesla managers are visiting the homes of sick workers to ‘appeal to the employees’ work ethic,’ factory boss says
By Sasha RogelbergSeptember 30, 2024
A young teenager sits on the floor near a row of lockers with his backpack next to him
LifestyleGen Alpha is stealing zipper pulls from Nike backpacks to resell them to victims at hiked-up prices
By Sasha RogelbergSeptember 27, 2024
An older man sits in front of a computer with his head in his hand.
SuccessFearing Gen Z is keeping them out of tech jobs, older workers are filing age complaints in droves
By Sasha RogelbergSeptember 26, 2024
MrBeast's Jimmy Donaldson wears a Buccaneers jersey in front of a red background.
SuccessYoutube’s MrBeast looks for ‘obsessed’ employees to help run his $700 million company, per leaked handbook
By Sasha RogelbergSeptember 26, 2024
Brian Niccol leans on a golf club in the middle of a golf course.
RetailStarbucks CEO hype has been ‘overdone,’ Jefferies analysts say in rare downgrade
By Sasha RogelbergSeptember 24, 2024
Marc Benioff speaks and gestures with both his hands in front of him.
TechMarc Benioff blasts Microsoft’s Copilot AI tool as the next ‘Clippy’
By Sasha RogelbergSeptember 23, 2024
A man and woman pose with a small dog and take a selfie in front of autumn foliage.
LifestyleInfluencers overran a rural Vermont town. Now its locals are fighting back
By Sasha RogelbergSeptember 22, 2024
Mark Zuckerberg sits in a chair in front of a projection of himself on a screen above him.
SuccessMark Zuckerberg declares Meta ‘the opposite’ of Apple in comments reigniting Tim Cook feud
By Sasha RogelbergSeptember 20, 2024
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