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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Reid Hoffman speaks in front of a patterned blue background.
Politics
LinkedIn cofounder Reid Hoffman says it’s not the speed of the Trump administration’s changes that pose a danger to U.S., it’s the ‘unwarranted’ risks
By Sasha RogelbergMarch 24, 2025
Elon Musk stands and holds his jacket open to reveal a "Tech support" T-shirt.
Finance
‘The Big Short’ investor who predicted the 2008 crash warns the market is ‘underestimating’ the economic impact of DOGE’s mass spending cuts
By Sasha RogelbergMarch 21, 2025
Elon Musk and Donald Trump sit in the front seats of a red Tesla, smiling.
Finance
Tesla mega-bull Dan Ives warns ‘the clock struck midnight’ for Elon Musk as he begs CEO to step back from DOGE
By Sasha RogelbergMarch 20, 2025
A Taco Bell workers hands a bag to a customer in their car.
Retail
Chips on chips: Nvidia is partnering with Taco Bell’s parent company to leverage AI for a more efficient drive-thru experience
By Sasha RogelbergMarch 19, 2025
Bill Gates reportedly warned Trump his foundation won’t be able to fund global health gaps if the administration keeps making major cuts
Finance
Bill Gates reportedly warned Trump his foundation won’t be able to fund global health gaps if the administration keeps making major cuts
By Sasha RogelbergMarch 18, 2025
A young boy looks at two dual computer monitors
Tech
Employment for computer programmers in the U.S. has plummeted to its lowest level since 1980—years before the internet existed
By Sasha RogelbergMarch 17, 2025
A worker carries several stacked flats of eggs
Retail
After repeated claims of taking over Greenland, the Trump administration is now asking Denmark for extra eggs amid shortage
By Sasha RogelbergMarch 14, 2025
A man holds a cardboard sign in front of a Tesla storefront that reads, "Boycott Tesla!!"
Retail
White House says Trump will make good on promise to ‘buy a brand-new Tesla’ as a show of confidence in Elon Musk
By Sasha RogelbergMarch 11, 2025
Nate Brough, with a mohawk and sunglasses, speaks outside with a blue sky behind him.
Politics
Fired NIH workers fear bleak job prospects in the private sector because their research is too specific to be retrofitted: ‘No VC is going to fund that’
By Sasha RogelbergMarch 11, 2025
U.S. Sen. Chris Van Hollen speaks behind a podium with a blue and yellow sign that says, "Evict DOGE from OPM now!"
Politics
Appeals from fired federal workers have skyrocketed more than 2,100% at one watchdog since Trump and DOGE took charge
By Sasha RogelbergMarch 10, 2025
A man outside in the snow holds a sign with rainbow lettering that reads, "Save kid's cancer research from 'DOGE' please!"
Politics
Fired NIH workers lost their ‘dream job.’ Due to a Kafkaesque appeals process and slim private-sector offerings, their futures may be in jeopardy, too
By Sasha RogelbergMarch 10, 2025
Donald Trump furrows his brow as he stands behind a podium in the Congressional chamber.
Finance
The ‘Trump bump’ has effectively disappeared after tariffs spook Wall Street
By Sasha RogelbergMarch 5, 2025
Brian Cornell, wearing a suit with a purple tie, gestures with both hands as he speaks.
Retail
Target CEO joins swarm of Fortune 500 executives warning of bigger bills as Trump’s tariff fallout hits the grocery aisle
By Sasha RogelbergMarch 4, 2025
Photo of Ray Dalio
Tech
Billionaire investor Ray Dalio warns the U.S. won’t ‘be competitive in manufacturing with China in our lifetime’
By Sasha RogelbergMarch 3, 2025
Elon Musk looks down and smiles at a small stuffed felt airplane.
Finance
SpaceX’s Starlink could have some advantages over Verizon in bid for FAA contract takeover, experts say. It could also trigger a slew of conflict-of-interest lawsuits from competitors
By Sasha RogelbergMarch 1, 2025
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