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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man sits at his desk with his head propped on his hand.
Success
AI offers a rare look inside the minds of CEOs—and can tell if they’re depressed just based on how they sound on earnings calls
By Sasha RogelbergJanuary 19, 2025
Elon Musk holds a metal rod in a demonstration in front of Donald Trump and a group of men.
Tech
Elon Musk’s SpaceX is still causing flight delays years after a single rocket launch disrupted 563 planes
By Sasha RogelbergJanuary 15, 2025
Sam Walton in his iconic trucker hat speaks into a mic as President George H.W. Bush looks on.
Success
Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business
By Sasha RogelbergJanuary 14, 2025
Ryanair CEO Michael O'Leary puts his arms up as he speaks in front of a "Ryanair" backdrop
Retail
Ryanair is urging a two-drink maximum at airports because drunk passengers are disrupting flights to ‘party destinations’ like Ibiza
By Sasha RogelbergJanuary 13, 2025
Elon Musk puts his finger on his chin in a thinking face
Tech
Elon Musk says AI has already gobbled up all human-produced data to train itself and now relies on hallucination-prone synthetic data
By Sasha RogelbergJanuary 10, 2025
A person stands outside a burning home, holding a garden hose
Finance
Polymarket users are hoping to profit from the devastation in California, betting on how far the deadly fires will spread 
By Sasha RogelbergJanuary 9, 2025
Elon Musk holds a microphone in front of the American flag
Tech
Gamers are accusing Elon Musk of cheating at popular video games by allegedly turning to loopholes and hiring better users to play for him
By Sasha RogelbergJanuary 9, 2025
A man in a suit walks past a JetBlue commercial jet.
Retail
Dead bodies found in wheel well of JetBlue plane will sound the alarms for FBI and Homeland Security over national safety, aviation expert says
By Sasha RogelbergJanuary 7, 2025
Photo of Sam Altman
Success
Sam Altman says Airbnb’s CEO and a ‘legendary’ VC saved OpenAI and ‘stopped me from making several mistakes’ after he was briefly fired in 2023
By Sasha RogelbergJanuary 6, 2025
Ray Blanchette rests his arm on a bar and looks at the camera
Retail
TGI Fridays’ ex-CEO—who introduced sushi to a restaurant chain famous for potato skins and mozzarella sticks—will step up to oversee hundreds of locations post-bankruptcy
By Sasha RogelbergJanuary 3, 2025
A bundled-up shopper looks at a Rolex holiday display window.
Retail
Rolex quietly raises prices more than 8% after gold bashes through new records
By Sasha RogelbergJanuary 2, 2025
Mike Johnson, standing behind a podium, speaks to members of the press
Politics
Despite missing deadline, Congress avoids government shutdown by passing spending bill without Trump’s debt ceiling raise
By Sasha RogelbergDecember 21, 2024
Donald Trump shrugs and gestures as he speaks into a microphone behind a "Trump Vance" podium.
Politics
Trump admits he would prefer to eliminate the debt ceiling under Biden so he can avoid taking the heat for more government borrowing
By Sasha RogelbergDecember 20, 2024
Jerome Powell speaking behind a podium and in front of an American flag
Finance
Economists say the Fed is bracing for ‘Trump 2.0’ and a deluge of fiscal policy shakeups
By Sasha RogelbergDecember 20, 2024
Tim Baxter is wearing a pinstripe suit and speaking into a microphone with the Macy's logo on it.
Retail
SEC says former Express CEO secretly took advantage of $1 million in company perks, including a private jet, as the company was sliding into bankruptcy
By Sasha RogelbergDecember 18, 2024
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Success
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