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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Bryan Johnson looking stoic in one picture; Larry Ellison smiling in a picture next to him.
SuccessAnti-aging fanatic Bryan Johnson praises 80-year-old Larry Ellison for ‘doing a good job managing biological aging’
By Sasha RogelbergSeptember 19, 2024
Andy Jassy gestures with his hand as he speaks.
SuccessAmazon’s back-to-office crusade could backfire, experts say. ‘These shifts cause you to lose people’
By Sasha RogelbergSeptember 18, 2024
A man scoops guacamole from a metal tray into a large metal bowl.
RetailChipotle unveils team of robots that will make your food
By Sasha RogelbergSeptember 16, 2024
A young woman with a mug of beer in her hand looks forlorn.
RetailThe suds have gone flat: Americans are losing their appetite for beer
By Sasha RogelbergSeptember 14, 2024
A man with his head in his hand sits at his computer in a darkened office.
SuccessBank of America is making it harder for junior bankers to lie about their work hours
By Sasha RogelbergSeptember 12, 2024
Kevin O'Leary speaks into a headset with his index finger raised in the air.
Personal FinanceShark Tank’s Kevin O’Leary says people are ‘idiots’ for spending money on coffee every day
By Sasha RogelbergSeptember 11, 2024
A group of teens looks down at their phones.
TechGen Z moves on from ‘Googling’—TikTok emerges as the new search engine
By Sasha RogelbergSeptember 10, 2024
James Earl Jones in a tuxedo holds an award while standing next to Mark Hamill.
SuccessVoice actor James Earl Jones, who died at 93, was paid just $7,000 for his Darth Vader role
By Sasha RogelbergSeptember 10, 2024
A dark cavern is lit by people holding lanterns.
LifestyleA national park ranked among the most disappointing tourist sites uses bad reviews to lure visitors—’A world of regret awaits’
By Sasha RogelbergSeptember 9, 2024
Damola Adamolekun wear a white button up and glasses and smiles while looking to his left.
LeadershipRed Lobster CEO secretly visited restaurants around the country before being made boss
By Sasha RogelbergSeptember 6, 2024
Delta CEO Ed Bastian is wearing a suit and gesturing with his hands as he speaks.
FinanceThe CrowdStrike outage had an outsized impact on Delta, analysts say—and its rivals are soaring because of it
By Sasha RogelbergSeptember 5, 2024
A man in an orange safety vest sits on a crate with his head in his hand, looking disappointed.
SuccessMo’ money, mo’ problems? Bonus incentives are backfiring and making some employees worse at their jobs
By Sasha RogelbergSeptember 4, 2024
A women rests her chin in her hand and looks at her phone sadly.
LifestyleGen Z and millennials are dumping Tinder and daters are flocking to Hinge instead
By Sasha RogelbergSeptember 3, 2024
CEO Calvin McDonald stands on a stage with a red curtain behind him.
RetailLululemon misses sales expectations after yanking ‘long butt’ leggings as Wall Street looks for more innovation
By Sasha RogelbergAugust 30, 2024
A person sifts through a rack of clothing.
RetailSecondhand luxury fashion thrives as Ozempic users purge their closets
By Sasha RogelbergAugust 29, 2024
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