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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Donald Trump speaks into a microphone.
Health
Tylenol-maker Kenvue’s stock has lost a quarter of its value in 6 months as momentum grows for autism link despite repeated denials
By Sasha RogelbergSeptember 22, 2025
A man opens up a refrigerator door, which has a display screen on it.
Big Tech
Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen
By Sasha RogelbergSeptember 19, 2025
Brooke Rollins, standing outside, speaks and gestures with both hands in front of her.
Economy
Trump may use tariff revenue to bail out farmers, agriculture secretary says. They’re reeling from challenges caused by the levies to begin with
By Sasha RogelbergSeptember 19, 2025
Dario Amodei, sitting in a white chair in front of a pink background on stage, puts both hands out in front of him, gesturing.
Future of Work
Anthropic data confirms Gen Z’s worst fears about AI: Businesses are leaning into automation, a massive threat to entry-level jobs
By Sasha RogelbergSeptember 16, 2025
Bret Taylor speaks into a microphone he is holding.
AI
OpenAI board chair doubles down on CEO Sam Altman’s belief we’re in an AI bubble: ‘A lot of people will lose a lot of money’
By Sasha RogelbergSeptember 15, 2025
Lloyd Blankfein speaks on stage, extending his right hand in front of him.
Banking
Former Goldman Sachs CEO during 2008 crash says markets are ‘due’ for a crisis: ‘It doesn’t matter that you can’t see where it’s coming from’
By Sasha RogelbergSeptember 12, 2025
Ben Mabey stands on a stage with an opal-colored background.
Innovation
The AI drug breakthrough is taking a long time to arrive for reasons that may have little to do with the technology’s limits
By Sasha RogelbergSeptember 12, 2025
Donald Trump sits and bangs a gavel as people around him applaud.
Economy
Congressional Budget Office says Trump’s immigration crackdown will shrink U.S. population faster than expected, a threat to inflation and GDP growth
By Sasha RogelbergSeptember 11, 2025
Paige Bueckers runs on the basketball court. She is wearing a white jersey with "WINGS" across the front.
North America
Thanks to the NIL boom and emerging leagues, WNBA athletes don’t need to go overseas to ‘stay alive,’ league star Paige Bueckers says
By Sasha RogelbergSeptember 10, 2025
A man with his head in his hand leans over a desk with a box keeping his work posessions.
Economy
Wealthier Americans are more worried about rising unemployment than any other income group, NY Fed finds, as fear of ‘white-collar recession’ grows
By Sasha RogelbergSeptember 10, 2025
Paige Bueckers holds a blue and white basketball on her shoulder that reads, "Intuit for education."
Success
From borrowing her mom’s credit card to a $1.5 million net worth, WNBA star Paige Bueckers wasn’t prepared for ‘super fast’ NIL financial jump
By Sasha RogelbergSeptember 9, 2025
Mark Zuckerberg, wearing a suit, looks stoically out in front of him.
Tech
An Indiana lawyer named Mark Zuckerberg is suing Meta, saying his Facebook pages keep getting disabled because he was ‘impersonating a celebrity’
By Sasha RogelbergSeptember 5, 2025
Photo of Donald Trump
Politics
As Trump pushes Supreme Court to uphold his tariffs, he signals trade deals will be defunct if he loses the case: ‘I guess we’d have to unwind them’
By Sasha RogelbergSeptember 4, 2025
Donald Trump stands in a McDonald's drive-thru window, extending two paper bags in front of him.
Retail
McDonald’s CEO says Trump’s no tax on tips amplifies an ‘uneven playing field’ for its restaurants, which don’t get ‘customers to pay’ for labor
By Sasha RogelbergSeptember 3, 2025
A black-and-white Tesla Optimus bot stands next to a popcorn maker behind a counter and waves.
AI
As EV sales continue to plummet, Elon Musk says Optimus robots will make up 80% of Tesla’s value, despite production delays
By Sasha RogelbergSeptember 2, 2025
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Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
Personal Finance
After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savingsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 22, 2026
Economy
U.S.-Iran conflict is causing unexpected problems for Americans: 65% of employees want jobs that help them avoid paying higher gas pricesplaceholder alt text
By Eleanor PringleSeptember 25, 2026
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