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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A group of several dozen businessmen stand together for a picture.
TechNvidia’s huge deal with AI startup Humain puts Saudi Arabia at ‘the front of the line’ of global chip customers, Dan Ives says
By Sasha RogelbergMay 14, 2025
Norway Wealth Fund CEO Nicolai Tangen, wearing a suits, gestures with his left hand in front of a light blue background.
Future of WorkNorway Wealth Fund is freezing hiring to focus on AI use, despite research showing AI projects seldom offer a return in investment
By Sasha RogelbergMay 13, 2025
Sean Duffy speaks into a microphone on a podium in front of several flags on stage.
PoliticsThe FAA has resorted to buying parts on eBay because its equipment is so old, Transportation Secretary Sean Duffy says
By Sasha RogelbergMay 12, 2025
Donald Trump sits at his desk in the Oval Office.
EconomyTrump calls emptying U.S. ports a ‘good thing’ despite supply-chain panic because ‘that means we lose less money’
By Sasha RogelbergMay 9, 2025
Eddy Cue sits on stage with his legs crossed, holding a microphone.
TechSearches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google
By Sasha RogelbergMay 8, 2025
Alexander Lacik stands over a display case and has a group of people around him, listening to him speak.
RetailPandora CEO says producing jewelry in America ‘simply won’t work’: ‘I can’t find that amount of talent that actually has this craft experience in the U.S.’
By Sasha RogelbergMay 7, 2025
A car dealer shows prospective buyers a Toyota truck in a dealership lot.
RetailAmericans rushing to buy cars might get stuck with high interest rates and bad loan terms
By Sasha RogelbergMay 7, 2025
Donald Trump, walking on grass, points his index finger in the air.
EconomyTrump’s 100% movie tariff could backfire and trigger the ‘biggest risk’ for U.S. studios, analyst warns
By Sasha RogelbergMay 5, 2025
Howard Lutnick, wearing a black suit, speaks into a microphone.
FinanceHoward Lutnick says Trump’s tariffs will create ‘great jobs of the future’—fixing factory robots. Labor experts disagree
By Sasha RogelbergMay 4, 2025
Elon Musk smirks and looks to his right.
FinanceElon Musk reportedly said last year he no longer wanted to be Tesla CEO but worried no one could replace him or his vision for the company
By Sasha RogelbergMay 2, 2025
A McDonald's worker scoops fries into a container.
RetailMcDonald’s CEO warns the fast-food giant is ‘not immune’ to economic volatility after worst sales slump since 2020
By Sasha RogelbergMay 1, 2025
A man leans over and reaches for a bottle while standing in front of a shelf on medications.
EconomyTariffs threaten a pharmaceuticals shortage, as 95% of ibuprofen comes from China
By Sasha RogelbergApril 30, 2025
Elon Musk (right) and Donald Trump
FinanceTrump’s first 100 days in office have cost Elon Musk $113 billion of his net worth
By Sasha RogelbergApril 29, 2025
A man goes grocery shipping in the frozen foods aisle.
RetailA quarter of U.S. consumers are now financing groceries with buy-now, pay-later as economic pressures mount, survey says
By Sasha RogelbergApril 28, 2025
Elon Musk wearing a red "Trump was right about everything" trucker-style hat
PoliticsDOGE’s mass federal workforce cuts may cost taxpayers $135 billion this fiscal year alone
By Sasha RogelbergApril 27, 2025
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