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Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

President Donald Trump holds up a sheet of paper with his signature on it.
Economy
Trump’s EV tax credit cuts are fueling a U.S. battery surplus that could lead to factory cancellations, ‘a poison pill for U.S. manufacturing hopes’
By Sasha RogelbergAugust 29, 2025
One office worker puts her hand on the shoulder of another, consoling her.
Success
‘Hushed hybrid’: Even as RTO mandates grow, workers still aren’t fully showing up to the office—a sign managers are too burnt out to enforce policies
By Sasha RogelbergAugust 27, 2025
Photo of Mark Carney (right) with Donald Trump
Finance
Despite snubbing U.S. tourism and boycotting American goods, Canadians are pouring more into U.S. stocks than they have in over 35 years
By Sasha RogelbergAugust 26, 2025
A doctor in an operating room looks at a laptop. Other doctors are gathered in the background.
Tech
Doctors who used AI assistance in procedures became 20% worse at spotting abnormalities on their own, study finds, raising concern about overreliance
By Sasha RogelbergAugust 26, 2025
Mark Zuckerberg, wearing a black shirt and chain, looks to his right.
Tech
Elon Musk tried to court Mark Zuckerberg to help him finance xAI’s attempted $97 billion OpenAI takeover, court filing shows
By Sasha RogelbergAugust 22, 2025
Passengers line seats in a large aircraft.
Law
Airline customers are suing Delta and United, claiming millions of travelers paid extra for window seats only to be seated next to windowless walls
By Sasha RogelbergAugust 21, 2025
A woman sits at a red table outside and looks at a man sitting across from her.
Economy
Beyond snubbing Tinder, Bumble, and casual flings, more than half of Gen Z is spending $0 monthly on dating, BofA finds
By Sasha RogelbergAugust 21, 2025
A man wearing all white polishes a red car in a bright tunnel.
Global
Car buyers have to pay extra to unlock horsepower on Volkswagen vehicles—an ‘uphill battle’ subscription model that has drawn the ire of customers
By Sasha RogelbergAugust 19, 2025
A woman sitting in an office looks to the side, disappointed.
Success
Workers are ‘job hugging’ in a stagnant labor market, but growing resentment means they could bail as soon as the next Great Resignation comes
By Sasha RogelbergAugust 18, 2025
Geoffrey Hinton, stands on stage with a microphone headset. He is in front of a magenta screen.
AI
‘Godfather of AI’ says tech companies should imbue AI models with ‘maternal instincts’ to counter the technology’s goal to ‘get more control’
By Sasha RogelbergAugust 14, 2025
President of the Swiss Confederation, Karin Keller-Sutter (R) and Swiss Economy Minister Guy Parmelin
Politics
Switzerland warns its companies that no, they can’t dodge Trump’s tariffs by routing goods through the tiny neighboring country of Liechtenstein
By Sasha RogelbergAugust 13, 2025
Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes
Retail
Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes
By Sasha RogelbergAugust 12, 2025
A group of young people fill tables and seats of a Starbucks cafe
Retail
Starbucks asks customers in South Korea to stop bringing printers and desktop computers into stores as workers transform cafés into remote offices
By Sasha RogelbergAugust 11, 2025
Elon Musk and Donald Trump look at each other while standing in front of a Cybertruck in the White House driveway.
Tech
Air Force bid for Tesla Cybertrucks in target practice symbolizes the ‘evolving’ relationship between the Pentagon and Big Tech, expert says
By Sasha RogelbergAugust 10, 2025
Donald Trump and Tim Cook in the Oval Office standing behind a glass plaque resting on a desk
Tech
Apple CEO Tim Cook’s $100 billion commitment to U.S. manufacturing came with a gift for Trump: a glass ‘Made in USA’ plaque mounted on 24-karat gold
By Sasha RogelbergAugust 7, 2025
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Success
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Personal Finance
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