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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

JD Vance and Sean Duffy stand on either side of Scott Kirby as he speaks into a cluster of microphones.
Economy
United and American Airlines beg Congress to end shutdown ahead of busy holiday season as air traffic controllers work overtime without pay
By Sasha RogelbergNovember 1, 2025
A line of Chipotle workers behind the counter assemble burrito bowls.
North America
Chipotle CEO sounds alarm on the American economy: Gen Z and millennials are too burdened by unemployment and student loans to eat out
By Sasha RogelbergOctober 30, 2025
A young woman lies sideways, looking at her laptop and frowning.
Economy
America’s flatlining income growth is hitting Gen Z the hardest, throttling their shot at homeownership, JPMorgan report warns
By Sasha RogelbergOctober 29, 2025
Leena Nair wearing a Chanel suit
Success
Chanel’s CEO went to Microsoft HQ and asked ChatGPT to show her a picture of her company’s leadership. They were all men in suits
By Sasha RogelbergOctober 29, 2025
Elon Musk, wearing a black DOGE hat and with a black eye, looks down and frowns.
Big Tech
Elon Musk’s ‘polarizing and partisan actions’ may have cost Tesla more than 1 million U.S. EV sales, Yale study finds
By Sasha RogelbergOctober 28, 2025
Jyoti Deshpande, wearing a burgundy jacket, speaks lifting on hand in the air while gesturing with the other.
Big Tech
Netflix and Amazon Prime are using AI algorithms that hide content from some users, media executive says
By Sasha RogelbergOctober 28, 2025
Ton Han, wearing a dark suit and purple shirt, speaks in front of a dark background.
Conferences
WeRide CEO says autonomous driving can’t guarantee 100% safety—but could be 10x safer than human drivers within the decade
By Sasha RogelbergOctober 27, 2025
Mustafa Suleyman , wearing a light chore jacket, speaks with both hands in light fists in front of him.
AI
After Microsoft invested $13 billion into OpenAI, its AI chief is slamming erotica features like ChatGPT’s: ‘This is very dangerous’
By Sasha RogelbergOctober 24, 2025
An Amazon delivery driver wears a pair of dark glasses and touches the side of a vest he is wearing.
Innovation
Amazon will give its delivery drivers AI-powered smart glasses, promising to make the job safer, faster amid automation push
By Sasha RogelbergOctober 23, 2025
Shawn Nelson sits in a white chair in an all-black outfit, gesturing with his left hand.
North America
‘That would be neat’: American businesses eye $1 trillion in tariff refunds—and a long fight ahead—depending on the Supreme Court
By Sasha RogelbergOctober 23, 2025
A man wearing a "border patrol" best has his face covered with a mask and is looking forward.
Politics
As government shutdown persists, ICE agents are among the still-paid employees receiving ‘super checks’ including lost pay and overtime
By Sasha RogelbergOctober 22, 2025
A man in a blue collared shirt stands in a cattle field. He is frowning and looking down.
Economy
America’s cattle chief rips into Trump’s Argentine beef bailout, saying it ‘does nothing to lower grocery store prices’
By Sasha RogelbergOctober 21, 2025
Nick Daniels speaks in front of an America flag and behind a podium with the Department of Transportation logo on it.
Economy
Air traffic controllers are becoming Uber drivers and restaurant servers on top of six-day airport shifts to make ends meet during government shutdown
By Sasha RogelbergOctober 20, 2025
Toto Wolff and George Russell squat and pump their fists into the air, their arms around each other.
Success
Mercedes F1 team CEO Toto Wolff’s experience with two Gen Z drivers made him realize the workplace stereotypes are ‘a bit unfair’
By Sasha RogelbergOctober 18, 2025
Richard Nixon stands behind a podium, one finger waving in the air as he speaks.
Economy
Goldman Sachs says the demand for gold is not just hype, and predicts the U.S. could still see a repeat of a Nixon-era spike
By Sasha RogelbergOctober 17, 2025
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Success
Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school insteadplaceholder alt text
By Sydney LakeSeptember 25, 2026
Personal Finance
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By Marco Quiroz-GutierrezSeptember 22, 2026
Economy
U.S.-Iran conflict is causing unexpected problems for Americans: 65% of employees want jobs that help them avoid paying higher gas pricesplaceholder alt text
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