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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man stands in a soybean field and looks down at a soybean kernel in his palm.
Economy
‘We want to trust what we’ve heard’: Farmers remain unsettled on trade, even after China’s biggest U.S. soybean purchase in two years
By Sasha RogelbergNovember 21, 2025
Zak Brown walks through the Formula 1 paddock, smiling.
C-Suite
McLaren CEO Zak Brown says he looks to rock legend Gene Simmons for business advice: ‘He knows exactly what he’s doing’
By Sasha RogelbergNovember 19, 2025
Donald Trump, standing in front of a blue background with the McDonald's logo on it, puts his hands up and smiles.
Economy
Trump tells Americans the economy is better than ever at McDonald’s summit: ‘This is also the golden age’
By Sasha RogelbergNovember 18, 2025
Donald Trump
Economy
‘If voters feel like things aren’t working, they fire their politicians’: K-shaped economy math shows why Trump’s base feels betrayed
By Sasha RogelbergNovember 16, 2025
A building has a sign reading "HOOTERS" in bright orange letters
Retail
Hooters CEO says private equity turned it into a ‘boys club hangout’—Now he’s plotting a family-friendly makeover
By Sasha RogelbergNovember 14, 2025
Doug McMillon
C-Suite
Walmart CEO Doug McMillon to retire at 59 years old
By Sasha Rogelberg and Nick LichtenbergNovember 14, 2025
A woman looks down at a shelf of food while leaning on a grocery cart.
Economy
Economist behind K-shaped economy sees a ‘sea of despair’ for the bottom 90% and a ‘crisis of confidence’ in the American dream
By Sasha RogelbergNovember 13, 2025
Trump closes his eyes and puts two fingers to his brow.
Politics
Trump, who slapped an extra $100,000 on the H-1B visa, now says there aren’t enough talented people in the U.S. to fill jobs
By Sasha RogelbergNovember 12, 2025
David Ellison, in front of a purple background, puts both hands in front of himself as if measuring something.
Future of Work
600 Paramount Skydance employees quit instead of returning to the office, and it cost the company $185 million, filings show
By Sasha RogelbergNovember 11, 2025
Warren Buffett speaks in front of a microphone. He is in front of a bright teal background.
Investing
‘Envy and greed walk hand in hand’: Warren Buffett casts side eye on Elon Musk-sized pay packages in final send-off
By Sasha RogelbergNovember 10, 2025
A man in a yellow safety vest squats in a warehouse next to some boxes, looking down with his head in his hand.
Economy
The K-shaped economy has come for your wages, as lower-income Americans sees their gains plummet to the weakest rate in a decade
By Sasha RogelbergNovember 10, 2025
A Starbucks barista stands behind the cash register, looking concerned.
Retail
Starbucks apologizes for $29.95 ‘Bearista’ chaos after many fans miss out and merch resells for up to $50,000 online
By Sasha RogelbergNovember 7, 2025
Two kids sit in the back of a car, eating McDonald's.
Retail
McDonald’s and Cava earnings have one thing in common: The K-shaped economy has a vise grip on the lunchtime crowd
By Sasha RogelbergNovember 5, 2025
Michael Burry stands in front of a dark background with "The Big Short" printed on it.
Investing
‘Big Short’ investor Michael Burry follows up cryptic AI bubble warning with bearish stock activity on Nvidia and Palantir
By Sasha RogelbergNovember 4, 2025
A woman with red, curly hair stands outside and types her credit card information into her phone.
Banking
Both subprime and super prime loans are on the rise, signs of a K-shaped economy that is a ‘prescription for real trouble’
By Sasha RogelbergNovember 3, 2025
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