• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
EconomyCoca-Cola

Trump’s bid to add cane sugar to Coke would cost America thousands of agricultural jobs, trade group warns

Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
Sasha Rogelberg
By
Sasha Rogelberg
Sasha Rogelberg
Reporter
Down Arrow Button Icon
July 17, 2025, 3:26 PM ET
Donald Trump, sitting at his desk, point in front of him.
President Donald Trump proposed Coca-Cola replace corn syrup in its U.S. drinks with cane sugar, a move upsetting corn trade groups.Win McNamee—Getty Images
Add Fortune on Google for similar content.
  • Agricultural economists and industry leaders are pushing back against President Donald Trump’s proposal to replace corn syrup in U.S. Coca-Cola products with cane sugar. While some argue less demand for corn syrup would cost thousands of farm jobs, others may fear the swelling of a “Make America Healthy Again” wave threatening to ban the corn-derived sugar altogether.

U.S. corn producers are sounding the alarm on President Donald Trump’s efforts to switch Coca-Cola products away from using corn syrup in favor of cane sugar, claiming the change will wreak havoc on the agricultural industry.

Recommended Video

Trump on Wednesday announced efforts to push Coca-Cola to switch to cane sugar for its U.S.-made products, a departure from the abundant and inexpensive corn syrup currently used in most of its products.

“I have been speaking to @CocaCola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so,” Trump wrote on social media. “I’d like to thank all of those in authority at Coca-Cola. This will be a very good move by them — You’ll see. It’s just better!”

In response, Coca-Cola said it would have “more details on new innovative offerings” soon but did not confirm the switch to cane sugar for U.S. products. The company made an additional statement on Thursday defending its use of high-fructose corn syrup, which it said “has about the same number of calories per serving as table sugar and is metabolized in a similar way by your body.” Coca-Cola declined to comment further.

But the possibility of a shift in sweeteners has left a bad taste in the mouths of corn industry leaders, such as the Corn Refiners Association, a trade group, who fears the sugar swap could put some farmers of the U.S.’s largest crop at a disadvantage.

“Replacing high-fructose corn syrup with cane sugar doesn’t make sense. President Trump stands for American manufacturing jobs, American farmers, and reducing the trade deficit,” Corn Refiners Association CEO John Bode said in a statement on Wednesday. “Replacing high fructose corn syrup with cane sugar would cost thousands of American food manufacturing jobs, depress farm income, and boost imports of foreign sugar, all with no nutritional benefit.”

Factoring in Trump’s tariffs

Changes in demand for corn syrup, such as that used in Coke, would increase demand for cane sugar in Louisiana and Florida, as well as from Central and South America, where the sweetener is heavily tariffed. It could force corn farmers—primarily in Iowa and Illinois—to look for business elsewhere, Brandon McFadden, a professor of food policy economics at the University of Arkansas’ Bumpers College of Agricultural, Food and Life Sciences, told Fortune. 

The most obvious solution for corn farmers would be to export their crops. But while corn exports have hit record highs this year, Trump’s trade policy with China has completely inhibited the export of corn from the U.S. to the nation, which has previously been a major boon to the U.S. corn industry.

“The exports were looking really good, but they would look even better if we were still supplying China so heavily,” McFadden said.

Other industry experts said these short-term effects are being overstated. Corn syrup production in the U.S. accounts for 410 million bushels of the country’s 15.5 billion bushels of corn, making up less than 3% of the total industry’s total, according to data from the U.S. Department of Agriculture’s Economic Research Center. With Coca-Cola’s use of high-fructose corn syrup representing a fraction of that fraction, the company making the switch to cane sugar wouldn’t have an outsized impact on the industry as a whole, according to Scott Irwin, the Laurence J. Norton Chair of Agricultural Marketing at the University of Illinois Urbana-Champaign.

“For Coca-Cola to remove it completely would be a pretty small blip in the corn market,” he told Fortune.

Fear of a growing ‘MAHA’ movement

But Trump’s cane sugar push could still have sizable consequences for the corn industry, Irwin said. The change would have a meaningful impact for U.S. food processing giants such as Archer-Daniels-Midland, which produces high-fructose corn syrup. The manufacturer’s stock dropped 6% in pre-market trading on Thursday following Trump’s announcement, though later mostly recovered.

The largest impact of the proposed switch, however, is the symbolic impact of the growing influence of Department of Human Health and Safety Secretary Robert F. Kennedy Jr.’s controversial “Make America Healthy Again” (MAHA) campaign, Irwin said. Kennedy has repeatedly targeted ultraprocessed foods, including corn syrup, favoring alternatives like cane sugar, despite some nutrition experts asserting the two sugars are essentially chemically identical.

“This is exactly the kind of MAHA move that U.S. [agriculture] fears,” Irwin told Fortune. “There’s clearly a growing consumer backlash captured by the MAHA movement against food additives, chemicals being added, diabetes, obesity—throw it all together.”

As major U.S. food makers acquiesce to pressure from the Trump administration by adding more explicit packaging labels and vowing to remove dyes and seed oils from their products, there’s real concern from the corn industry the administration could outright ban corn syrup, which would have “a real price impact” on the market, according to Irwin.

HHS and the White House did not respond to Fortune’s request for comment.

Trump’s agricultural Catch-22

However, the seemingly unstoppable force of the Trump administration’s MAHA push may meet the immovable object of decades-old, powerful lobbying barriers from U.S. agriculture, putting a damper on the prospect of cane-sugar Coke in the U.S.

In the 1970s, the U.S. protected sugar producers, particularly beet sugar, building on an 18th-century tradition of piling tariffs on sugar imports to insulate the industry. But as the cost of beet and cane sugar increased in the U.S. and decreased globally, U.S. food processors manufactured corn syrup as a cheap alternative. Corn farming is bolstered by subsidies by the U.S. government, and the powerful corn lobby has continued to oppose changes to the U.S. sugar program limiting imports on sugar, ultimately keeping corn syrup on top.

Therefore, according to Irwin, the more effective way to eliminate high-fructose corn syrup would be to weaken the industry by rationalizing U.S. sugar policy.

“An economist’s answer is: Let’s level the playing field by eliminating the high-priced approach from domestically produced sugar,” he said.

Not only is the sugar lobby likely too powerful to be dislodged—but because the Trump administration relies on its large support base of American farmers—it backs policies often friendly to U.S. agriculture. When corn trade groups speak out against threats to high-fructose corn syrup, it puts Trump in a Catch-22.

“It’s just going to be trying to walk that tightrope throughout this administration,” Irwin said.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Sasha Rogelberg
By Sasha RogelbergReporter
LinkedIn iconTwitter icon

Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Economy

One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
Economybaby boomers
One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
By Tristan BoveJune 26, 2026
4 hours ago
gavin
PoliticsTaxes
Newsom calls for a national billionaires’ tax — just not the one his state’s voters are about to pass
By Jonathan J. Cooper and The Associated PressJune 26, 2026
5 hours ago
b
PoliticsTaxes
After flirting with Gavin Newsom rollback idea, union is ‘all in’ on full billionaires’ tax for California
By Sophie Austin and The Associated PressJune 26, 2026
6 hours ago
Current price of oil as of June 26, 2026
Personal FinanceOil
Current price of oil as of June 26, 2026
By Joseph HostetlerJune 26, 2026
8 hours ago
The New York Stock Exchange is seenduring morning trading on May 26, 2026 in New York City.
EconomyConsumer Spending
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
10 hours ago
Photo: Sam Altman
EconomyMarkets
‘Memory supply crisis’: Wall Street triggers huge selloff in fear of looming chip shortages
By Jim EdwardsJune 26, 2026
11 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
14 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
24 hours ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
1 day ago
Current price of oil as of June 25, 2026
Personal Finance
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.