Marketing
TechManhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
By Irina IvanovaOctober 29, 2023
CommentarySome politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction
By Tensie Whelan and Randi Kronthal-SaccoOctober 17, 2023
RetailThe pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
NewslettersOpenAI’s VP of finance encourages execs to view GenAI as a tool to assist them: ‘Having a calculator doesn’t make me a bad finance professional’
By Sheryl EstradaOctober 6, 2023
LifestyleWall Street is disappointed in beer giant Constellation Brands for not benefiting more from the Bud Light brouhaha
By Tiffany Kary and BloombergOctober 5, 2023
By Shawn Tully and Sheryl EstradaSeptember 29, 2023
CommentaryClickbait websites could be siphoning $17 billion a year away from quality journalism–and brands don’t even know they’re paying for ads there
By Lou PaskalisSeptember 28, 2023
NewslettersThere’s still friction between CFOs and CMOs. The biggest sticking point: Who owns the customer data?
By Sheryl EstradaSeptember 22, 2023
By Hubert JolyAugust 31, 2023
SuccessWhy the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
CommentaryBud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
FinanceBud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
By Dee-Ann Durbin and The Associated PressAugust 3, 2023
By Andy Hoffman and BloombergAugust 3, 2023
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