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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC partner Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Alex Karp gestures while holding a microphone
SuccessPalantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Preston ForeApril 14, 2026
doj
Law‘If I am going to advocate for others to kill and commit crimes, then I must lead by example’: OpenAI suspect’s chilling manifesto
By Olga R. Rodriguez, Juan Lozano, Lekan Oyekanmi and The Associated PressApril 14, 2026
Current price of Bitcoin for April 14, 2026
Personal FinanceCurrent price of Bitcoin for April 14, 2026
By Joseph HostetlerApril 14, 2026
Current price of Ethereum for April 14, 2026
Personal FinanceCurrent price of Ethereum for April 14, 2026
By Joseph HostetlerApril 14, 2026
trump
PoliticsTrump tips $100 to DoorDash driver who dropped off 2 McDonald’s bags at White House
By Will Weissert and The Associated PressApril 14, 2026
trump
PoliticsTrump’s leaky blockade: ship sneaks through and talks with Iran resume
By Munir Ahmed, Sam Metz and The Associated PressApril 14, 2026
trump
PoliticsTrump finds a tough guy from Chicago that he can’t intimidate: Pope Leo
By Bill Barrow and The Associated PressApril 14, 2026
tax
Personal FinanceAmericans rate Trump’s tax cuts a loser as most believe they’re still too high
By Linley Sanders and The Associated PressApril 14, 2026
More RetailPage 94 of 100
China’s birth rate crisis is so intense that Nestlé is closing a baby formula plant due to dwindling demand
RetailChina’s birth rate crisis is so intense that Nestlé is closing a baby formula plant due to dwindling demand
By Prarthana PrakashOctober 20, 2023
  • Amazon slashes the threshold for free grocery deliveries, marking a partial reversal from earlier this year
    RetailAmazon slashes the threshold for free grocery deliveries, marking a partial reversal from earlier this year
    By Spencer Soper and BloombergOctober 5, 2023
Skechers executives spent millions on corporate jets to vacation in Fiji and Bora Bora without the board trying to stop them, lawsuit says
RetailSkechers executives spent millions on corporate jets to vacation in Fiji and Bora Bora without the board trying to stop them, lawsuit says
By Jef Feeley and BloombergOctober 19, 2023
Macau is back as the world’s top gambling hub—and casino companies like Las Vegas Sands are starting to reap the rewards
RetailMacau is back as the world’s top gambling hub—and casino companies like Las Vegas Sands are starting to reap the rewards
By Lionel LimOctober 19, 2023
Starbucks sues union for using its name and logo in a pro-Palestine post—and Workers United sues it back
RetailStarbucks sues union for using its name and logo in a pro-Palestine post—and Workers United sues it back
By Dee-Ann Durbin and The Associated PressOctober 19, 2023
Window seat
RetailFor one airline, window seats are going to board first—even in economy
By Michelle Chapman and The Associated PressOctober 18, 2023
Adidas shares soar after booming Yeezy sales lead it to boost profit expectations again
FinanceAdidas shares soar after booming Yeezy sales lead it to boost profit expectations again
By Tim Loh and BloombergOctober 18, 2023
  • You’re going to see record-setting discounts this holiday season, Adobe Analytics says
    RetailYou’re going to see record-setting discounts this holiday season, Adobe Analytics says
    By Chris MorrisOctober 5, 2023
The average American shopper will drop $1,652 worth of holiday cheer this year, Deloitte predicts
RetailThe average American shopper will drop $1,652 worth of holiday cheer this year, Deloitte predicts
By Chris MorrisOctober 17, 2023
Rite Aid
RetailRite Aid’s years of red ink and opioid losses prompt pharmacy giant to file for bankruptcy
By Tom Murphy, Elaine Kurtenbach and The Associated PressOctober 17, 2023
Jerome Powell, Keith Forney
FinanceAmerican shoppers spent more than twice what economists expected in September
By Anne D'Innocenzio and The Associated PressOctober 17, 2023
Women in a supermarket is selecting a dairy product
CommentarySome politicians are waging a war on sustainability. New research shows U.S. consumers of all persuasions, from Gen Zers to boomers, are going in the opposite direction
By Tensie Whelan and Randi Kronthal-SaccoOctober 17, 2023
Taylor Swift fans
RetailVivid Seats’ ‘geriatric millennial’ CEO breaks down how he sees Gen Z’s spending, ‘FOMO-esque’ events and his urge to see Guns ‘N Roses
By Stan Choe and The Associated PressOctober 16, 2023
  • America has a second, thriving auto industry–and a prolonged UAW strike could threaten it too
    CommentaryAmerica has a second, thriving auto industry–and a prolonged UAW strike could threaten it too
    By Mike SpagnolaOctober 5, 2023
A former police officer is suspected of being a serial burglar behind 30 thefts at businesses across 3 states
RetailA former police officer is suspected of being a serial burglar behind 30 thefts at businesses across 3 states
By The Associated PressOctober 14, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
RetailThe pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
Joanne Crevoiserat, CEO of Tapestry
FeaturesMeet the CEO behind the huge fashion deal uniting the parent companies of Coach and Michael Kors. Wall Street isn’t sold on it—but Tapestry’s Joanne Crevoiserat says she’s ‘weaving together beautiful things’
By Phil WahbaOctober 13, 2023
The inflation report just wasn’t very dramatic. Cue a range of wildly varying takes on Wall Street
FinanceThe inflation report just wasn’t very dramatic. Cue a range of wildly varying takes on Wall Street
By Will DanielOctober 12, 2023
Domino’s is giving away free ‘Emergency Pizza’
FinanceDomino’s is giving away free ‘Emergency Pizza’
By Chris MorrisOctober 12, 2023
birkenstock sandals lined up
FeaturesBirkenstock tripped over its own sandals trying to take a step in the IPO world—and analysts suspect LVMH downturn could be partly to blame
By Prarthana PrakashOctober 12, 2023
Birkenstock shares sink 13% in first day of trading after what was supposed to be a red hot IPO
RetailBirkenstock shares sink 13% in first day of trading after what was supposed to be a red hot IPO
By Ryan Gould, Crystal Tse, Bailey Lipschultz and BloombergOctober 11, 2023
Birkenstock heirs are now worth $3.4 billion after the 250-year-old shoemaker’s high-profile IPO
RetailBirkenstock heirs are now worth $3.4 billion after the 250-year-old shoemaker’s high-profile IPO
By Ben Stupples, Tom Maloney and BloombergOctober 11, 2023
Birkenstock
FinanceBirkenstock, the 249-year-old upmarket sandals maker, valued at $8.6 billion in Wall Street IPO
By Michelle Chapman and The Associated PressOctober 11, 2023
Pepsico CEO Ramon Laguarta
CompaniesPepsi’s CEO is keeping an eye on weight-loss drugs, but shakes off fears voiced by Walmart that they could hurt the bottom line
By Christiaan HetznerOctober 11, 2023
picture of bernard arnault smiling
RetailBernard Arnault, the world’s second richest man, may be seeing the end of his winning streak as luxury shoppers bolt for the first time in years
By Prarthana PrakashOctober 11, 2023
William "Bill" Simon, president and chief executive officer of Wal-Mart U.S., speaks during a Bloomberg Television interview on the sidelines of the SelectUSA 2013 Investment Summit in Washington, D.C., U.S., on Thursday, Oct. 31, 2013.
RetailAmerican consumers are taking their foot off the spending pedal as bargain prices become rarer, former Walmart U.S. CEO says
By Chloe TaylorOctober 10, 2023
Elon Musk’s latest Tesla price cuts ‘to unload inventory’ are good news for car buyers but bad news for investors
RetailElon Musk’s latest Tesla price cuts ‘to unload inventory’ are good news for car buyers but bad news for investors
By Tom Randall and BloombergOctober 9, 2023
picture of a louis vuitton storefront in france
RetailEuropean luxury stocks are losing their allure on Wall Street and have hit their biggest slump since 2020
By Prarthana PrakashOctober 9, 2023
One golf store is trying to keep resellers’ hands off Travis Scott’s new Nike Jordans range by making customers hit a ball 200 yards before they can buy
RetailOne golf store is trying to keep resellers’ hands off Travis Scott’s new Nike Jordans range by making customers hit a ball 200 yards before they can buy
By Ryan HoggOctober 9, 2023
Stephanie Linnartz ended a successful run at Marriott to become CEO at struggling Under Armour. ‘I believe in taking calculated risks’
MagazineStephanie Linnartz ended a successful run at Marriott to become CEO at struggling Under Armour. ‘I believe in taking calculated risks’
By Maria AspanOctober 9, 2023
Ozempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’
RetailOzempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’
By Leslie Patton and BloombergOctober 7, 2023
Online car seller Shift will shut down and file for bankruptcy, marking the death of yet another SPAC
RetailOnline car seller Shift will shut down and file for bankruptcy, marking the death of yet another SPAC
By Jeremy Hill and BloombergOctober 6, 2023
Fast-food outlets ‘are going to be hurt’ in areas where Ozempic and Wegovy are heavily used, but the selloff in candy and beer stocks is ‘somewhat overdone’
HealthFast-food outlets ‘are going to be hurt’ in areas where Ozempic and Wegovy are heavily used, but the selloff in candy and beer stocks is ‘somewhat overdone’
By Lisa Pham, Dasha Afanasieva and BloombergOctober 6, 2023
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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