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Donald Trump walks outside, putting a fist in the air.
Tariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds

“CEOs aren’t planning around short-term tariffs anymore,” PwC’s Kristin Bohl told Fortune.

By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
When AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A Starbucks barista stands behind a cash register.
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
Latest Stories
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AISam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
mike rowe
SuccessDirty Jobs host Mike Rowe is giving away $10 million to get Gen Z into trades—and says the skills gap has never been worse
By Jake AngeloApril 14, 2026
James Quincey
SuccessCoca-Cola chairman calls work-life balance a ‘weird phrase’ and says success is down to survival—’kind of like Squid Game’
By Preston ForeApril 14, 2026
United Airlines CEO Scott Kirby
SuccessUnited Airlines CEO Scott Kirby lies on his office floor and takes 20-minute naps—and he says it doesn’t mean he’s accomplished any less
By Emma BurleighApril 14, 2026
Warren Buffett’s first tax return showed $7 owed to the IRS. The then-paperboy and former Berkshire Hathaway CEO is now worth $143 billion
SuccessWarren Buffett’s first tax return showed $7 owed to the IRS. The then-paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Sydney LakeApril 14, 2026
paramount
Arts & Entertainment‘Unequivocal opposition’: Over 1,000 members of Hollywood royalty lobby against Paramount/Warner merger
By Jake Coyle and The Associated PressApril 14, 2026
Nava founders Brianna Montgomery and Vyas Krishnan pose for a photo
CryptoNava raises $8.3 million in seed funding to keep AI financial agents from going off the rails
By Jack KubinecApril 14, 2026
AI
AI‘I don’t need help’: Meet some of the AI resisters who smell their own extinction
By Matt O'Brien, Linley Sanders and The Associated PressApril 14, 2026
More RetailPage 92 of 100
Coca-Cola risks being unseated as the highest-valued beverage company after a dominant 17-year run at the top, analyst says
RetailCoca-Cola risks being unseated as the highest-valued beverage company after a dominant 17-year run at the top, analyst says
By Katrina Compoli and BloombergNovember 13, 2023
  • Amazon collected $1 billion in extra profits using algorithm that jacked up prices on customers, FTC alleges in antitrust case
    RetailAmazon collected $1 billion in extra profits using algorithm that jacked up prices on customers, FTC alleges in antitrust case
    By Haleluya Hadero and The Associated PressNovember 2, 2023
a box of wegovy injectables
RetailScientists have discovered a new benefit to Novo Nordisk’s weight-loss drug Wegovy: It can cut heart-related deaths by 20%, drugmaker reports
By Prarthana PrakashNovember 13, 2023
PERSON THROWING A BUCKET OF GRAPES INTO A LARGER CONTAINER
RetailBritish Champagne? The U.K.’s wine industry is an unlikely winner as its European peers reel from extreme weather
By Prarthana PrakashNovember 12, 2023
Joe Biden
EnvironmentBidenomics is actually the unholy offspring of Trumpism and big government, and it’s a disaster, says ‘money doctor’ Steve Hanke
By Shawn TullyNovember 11, 2023
Recession in the USA
FinanceRecession? What recession? The unlikely factors shaping America’s economic landscape
By Christiaan HetznerNovember 11, 2023
Barbie’s friend, Ken, fails to get into the toy hall of fame despite recent movie stardom in which he was portrayed by Ryan Gosling
RetailBarbie’s friend, Ken, fails to get into the toy hall of fame despite recent movie stardom in which he was portrayed by Ryan Gosling
By The Associated PressNovember 10, 2023
  • Chart shows subscription prices for selected streaming services
    TechConsumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices
    By Rachyl JonesNovember 2, 2023
A customer at a self-service checkout kiosk at a Woolworths Group Ltd. grocery store in Sydney, Australia.
RetailA grocery chain is removing self-checkout after realizing executives hate it as much as customers do: ‘We like to talk to people’
By Steve MollmanNovember 10, 2023
Inflation means your grocery bill has skyrocketed ahead of Thanksgiving. Here’s how prices have changed—and why it’s so expensive
FinanceInflation means your grocery bill has skyrocketed ahead of Thanksgiving. Here’s how prices have changed—and why it’s so expensive
By Alice BarlowNovember 10, 2023
Are we really ready to dump our smartphones?
NewslettersAre we really ready to dump our smartphones?
By Alexei OreskovicNovember 10, 2023
Britney Spears is driving a book-buying renaissance in the U.K.
RetailBritney Spears is driving a book-buying renaissance in the U.K.
By Ryan HoggNovember 10, 2023
Here’s what’s open (and closed) on Veterans Day 2023—and Nov. 10
RetailHere’s what’s open (and closed) on Veterans Day 2023—and Nov. 10
By Chris MorrisNovember 10, 2023
  • Yellow Trucking
    FinanceThe largest freight bankruptcy in history punched a $5 billion hole in the economy, cost 30,000 jobs, and left the taxpayer holding the bag for a COVID bailout
    By Irina IvanovaNovember 2, 2023
people walking outside a Cartier store
RetailCartier owner Richemont sales disappoint as economic pressures start to pinch even the rich
By Prarthana PrakashNovember 10, 2023
China’s export restrictions on critical minerals are threatening the viability of EV makers–and forcing them to innovate
CommentaryChina’s export restrictions on critical minerals are threatening the viability of EV makers–and forcing them to innovate
By Gene BerdichevskyNovember 9, 2023
Wizz Air flight on the ground seen in an airport
RetailEurope’s ‘worst airline’ had its best months with record half-year profits over $400 million—but problems for Wizz Air aren’t over just yet
By Prarthana PrakashNovember 9, 2023
Novo Nordisk faces first real test as Eli Lilly wins approval for a weight loss-aiding drug—and it’s nearly $300 cheaper than Wegovy
RetailNovo Nordisk faces first real test as Eli Lilly wins approval for a weight loss-aiding drug—and it’s nearly $300 cheaper than Wegovy
By Ryan HoggNovember 9, 2023
Ingka Group CEO Jesper Brodin says there’s no ‘middle way’ on China—and you can’t suddenly de-risk ‘if you invest like we do’
RetailIngka Group CEO Jesper Brodin says there’s no ‘middle way’ on China—and you can’t suddenly de-risk ‘if you invest like we do’
By Lionel LimNovember 9, 2023
Don’t expect a holiday gift bonanza this year.  More than half of consumers plan to spend less amid inflation and economic worries
RetailDon’t expect a holiday gift bonanza this year. More than half of consumers plan to spend less amid inflation and economic worries
By Diana Li and The Associated PressNovember 8, 2023
Dimmed lights, no in-store radio: Morning shopping at Walmart is going to be a lot more peaceful
RetailDimmed lights, no in-store radio: Morning shopping at Walmart is going to be a lot more peaceful
By Chris MorrisNovember 8, 2023
Kanye West
RetailAdidas still has $320M of unsold Yeezy shoes after breaking with Kanye over antisemitic comments and is considering writing them off: ‘That is financially the worst case’
By David McHugh and The Associated PressNovember 8, 2023
The UAW and the Big Three can turn America’s ‘Great Rebalancing’ into a win-win for both sides. Here’s how
CommentaryThe UAW and the Big Three can turn America’s ‘Great Rebalancing’ into a win-win for both sides. Here’s how
By Adam HanftNovember 7, 2023
Here’s what’s open (and closed) on Election Day 2023
RetailHere’s what’s open (and closed) on Election Day 2023
By Chris MorrisNovember 7, 2023
Starbucks hikes pay for U.S. hourly workers—but excludes union members from some of those raises as tension between the two sides rises another notch
RetailStarbucks hikes pay for U.S. hourly workers—but excludes union members from some of those raises as tension between the two sides rises another notch
By Dee-Ann Durbin and The Associated PressNovember 6, 2023
a row of people seen at work with frames for eye glasses in hand
RetailLVMH strikes sunglasses deal targeting entry-level shoppers as luxury spending slows down
By Prarthana PrakashNovember 6, 2023
Victoria's Secret angels on the catwalk
RetailVictoria’s Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it
By Paige HagyNovember 4, 2023
A Starbucks employee serving coffee
RetailStarbucks’ $10 billion earnings boost is trying to tell us something about the economy growing at its fastest rate in 3 years
By Paolo ConfinoNovember 3, 2023
Nikko Griffin, left, and Tyra Patterson, call out to arriving voters in the parking lot of the Hamilton County Board of Elections during early in-person voting in Cincinnati.
RetailOhio residents are voting on whether to legalize recreational marijuana, but the state legislature and business lobby appear dead-set against it
By Samantha Hendrickson and The Associated PressNovember 3, 2023
Burger King jumped on the vegan burger bandwagon, but sales aren’t exactly sizzling: ‘It’s not a big part of the current focus’
HealthBurger King jumped on the vegan burger bandwagon, but sales aren’t exactly sizzling: ‘It’s not a big part of the current focus’
By Deena Shanker and BloombergNovember 3, 2023
Fresh off an earnings blowout, Starbucks unveils plans to open another 17,000 locations by 2030
RetailFresh off an earnings blowout, Starbucks unveils plans to open another 17,000 locations by 2030
By Chris MorrisNovember 3, 2023
Tim Cook keeps giving the same answer about Apple’s generative AI plans, and it’s falling flat with investors
FinanceTim Cook keeps giving the same answer about Apple’s generative AI plans, and it’s falling flat with investors
By Rachyl JonesNovember 2, 2023
Amazon designed its algorithm at Jeff Bezos’s urging to be something it wanted to show you, not the cheapest and best product, government claims
TechAmazon designed its algorithm at Jeff Bezos’s urging to be something it wanted to show you, not the cheapest and best product, government claims
By Irina IvanovaNovember 2, 2023
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Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels Americaplaceholder alt text
By Fortune EditorsApril 13, 2026
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loansplaceholder alt text
By Fortune EditorsApril 12, 2026
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuzplaceholder alt text
By Fortune EditorsApril 11, 2026
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