• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button IconRetail

Retail

Many 2026 Super Bowl ads share a common theme, revealing a truth about America’s current mindset

The ads cost $8 million on average, though some companies shelled out $10 million.

By Mae Anderson and The Associated PressFebruary 6, 2026
super bowl
Your Super Bowl party can beat inflation, Wells Fargo says. Just double down on wings and guac and skip the beef
By Nick LichtenbergFebruary 6, 2026
A woman holds up a peace sign as she runs in the New York City Marathon.
Gen Z’s latest status symbol is running a marathon—and it’s terrible news for Gucci, Louis Vuitton, and Hermès
By Sasha RogelbergFebruary 6, 2026
desantis
Understanding corporate leaders’ muted Minnesota response: the example of Disney, Florida and conservative retaliation
By Alessandro Piazza and The ConversationFebruary 5, 2026
PepsiCo is cutting prices for snacks like Doritos by ‘up to 15%’ to appease customers pinched by the K-shaped economy
By Dave Lozo and Morning BrewFebruary 4, 2026
Latest Stories
North AmericaU.S. births dropped last year, offsetting 2024’s increase and dashing hopes for an upward trend
By Mike Stobbe and The Associated PressFebruary 6, 2026
PoliticsTrump’s racist post about Obamas is deleted after bipartisan backlash. The White House initially defended it, then blamed a staffer
By Bill Barrow, Josh Boak and The Associated PressFebruary 6, 2026
CryptoWhat caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
InvestingDow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
CEO and co-founder of Anthropic Dario Amodei speaking on stage.
AIAnthropic’s newest model excels at finding security vulnerabilities—but raises fresh cybersecurity risks
By Beatrice NolanFebruary 6, 2026
Personal FinanceBest certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
LawMinneapolis fourth grader says ICE fears leave his 30-person class with just 7 students: ‘The teachers cry’
By Bianca Vázquez Toness and The Associated PressFebruary 6, 2026
The Chase logo on a green layered background.
Personal FinanceChase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
More Retail
kalshi
RetailKalshi gave away $50 in free groceries for 3 hours in New York City. A line 4 blocks long full of students and people on food stamps formed
By Eva RoytburgFebruary 4, 2026
super bowl
Arts & EntertainmentThe ‘Kardashian Kurse’ and a Jurassic Park reunion are among the Super Bowl commercials planned for this year
By Mae Anderson and The Associated PressFebruary 4, 2026
MagazineHow Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
transformation
SuccessIn 250 years, the economy has gone from agrarian to industrial to service to experience. Now the transformation economy is here
By B. Joseph Pine IIFebruary 3, 2026
RetailIn his day one message, Target’s new CEO ignored the elephant in the room. People noticed
By Phil WahbaFebruary 3, 2026
EconomyIndonesia’s Danantara bets a new $6 billion SOE can save a textile industry from Trump tariffs and foreign competition
By Angelica AngFebruary 2, 2026
imports
Economy‘The Chinese have invaded us in terms of merchandise’: Mexico and Argentina lead Latin America’s struggles with flood of imports
By Chan Ho-Him, Isabel Debre, Nayara Batschke, Fabiola Sánchez and The Associated PressFebruary 2, 2026
C-SuiteMeet Walmart’s new CEO, John Furner: Once an hourly worker, today he takes charge of the top company in the Fortune 500
By Marco Quiroz-GutierrezFebruary 1, 2026
North AmericaMexico’s ban on vapes could give drug cartels more revenue — ‘those selling cocaine, fentanyl, marijuana are selling you vapes’
By María Verza and The Associated PressJanuary 31, 2026
coffee
RetailStarbucks battles the ‘polyamorous’ era of coffee as customers experiment: ‘they’re seeing what’s out there’
By Dee-Ann Durbin and The Associated PressJanuary 31, 2026
Gamestop
Big TechFive years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
niccol
Workplace Culture‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud
By Jake AngeloJanuary 30, 2026
Workplace CultureWalmart doubles down on health, promoting 3,000 pharmacy workers and upping earning potential—with no college degree required
By Sydney LakeJanuary 29, 2026
RetailHow stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
By Phil WahbaJanuary 29, 2026
Big TechAmazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
By Phil WahbaJanuary 29, 2026
southwest
North America50-year tradition of Southwest Airlines letting you choose your own seat comes to an end
By Rio Yamat and The Associated PressJanuary 28, 2026
hanrahan
CommentaryHow social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
RetailThe British retailer riding the wave of America’s always booming sneaker market
By Phil WahbaJanuary 27, 2026
Michael Fiddelke stands and talks.
RetailTarget’s incoming CEO breaks silence on Minneapolis violence near HQ—read his full statement 
By Jacqueline MunisJanuary 26, 2026
Photo of Doug McMillon
SuccessAfter 40 years of climbing the ladder, Walmart’s CEO Doug McMillon is retiring—his top tip for Gen Z is that ‘life is too short’ to hate their jobs
By Emma BurleighJanuary 26, 2026
A woman stands in a target with her fist in the air. A man behind her holds an "Abolish ICE" sign.
RetailTarget faces new backlash amid Minnesota ICE raids after boycotts over its DEI rollback. But don’t blame politics for falling profits, analyst says
By Jacqueline MunisJanuary 23, 2026
RetailHow Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
By Alex Vuocolo and Retail BrewJanuary 23, 2026
Walmart's CEO Doug McMillon
SuccessWalmart CEO started his career unloading trailers at the warehouse. He says he got promotion after promotion by raising his hand when his boss was out
By Orianna Rosa RoyleJanuary 23, 2026
EuropeA Danish app that helps consumers boycott U.S. products increased users by 1,400% as Trump resurrected the Greenland issue at Davos
By Marco Quiroz-GutierrezJanuary 23, 2026
C-SuiteThe Walmart C-suite reshuffle shows how the retailer sees itself now: As a tech company
By Phil WahbaJanuary 21, 2026
nathan's
BankingNathan’s Famous goes from 5-cent hot dog stand in Coney Island to $450 million acquisition by Smithfield Foods over 100 years later
By Matt Ott and The Associated PressJanuary 21, 2026
Andy Jassy gestures while speaking at an event.
Economy6 months later, Amazon CEO Andy Jassy sings a different tune on tariffs, saying the pain of higher prices is coming soon in 2026
By Jacqueline MunisJanuary 21, 2026
target
CommentarySlipping on ICE: innocent retailers are the latest collateral damage from Trump’s perpetual noise machine
By Jeffrey Sonnenfeld and Steven TianJanuary 21, 2026
ICE
Politics‘We believe in Allah, but we can’t do anything’: Somali shops reel in Minneapolis because ICE is bad for business
By Sarah Raza and The Associated PressJanuary 18, 2026
Exterior view of a large building.
RetailFortune Archives: How Saks made luxury for the masses
By Indrani SenJanuary 18, 2026
1
  • 1
  • 2
  • 3
  • 4
  • 5
...100
Most Popular
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone serviceAn image of a popular article
By Jacqueline MunisFebruary 5, 2026
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with TrumpAn image of a popular article
By Tristan BoveFebruary 3, 2026
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at homeAn image of a popular article
By Nick LichtenbergFebruary 5, 2026
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.