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Photo of Phil Wahba

Phil Wahba

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Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
C-Suite
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
Starbucks is winning customers back after investing $500 million in workers and stores
Workplace Culture
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
C-Suite
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
By Phil WahbaApril 22, 2026
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
Retail
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
By Phil WahbaApril 20, 2026
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
Personal Finance
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
By Phil WahbaApril 18, 2026
Food companies are finally cutting prices. PepsiCo shows it’s worth it
Economy
Food companies are finally cutting prices. PepsiCo shows it’s worth it
By Phil WahbaApril 17, 2026
From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained
AI
From wool sneakers to GPUs: Allbirds’ desperate AI pivot and 600% stock surge, explained
By Phil WahbaApril 15, 2026
Why CEO Michelle Gass is thriving at Levi’s after a tough time at Kohl’s
Newsletters
Why CEO Michelle Gass is thriving at Levi’s after a tough time at Kohl’s
By Phil WahbaApril 9, 2026
Bed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
Retail
Bed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
By Phil WahbaApril 8, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Retail
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
Retail
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
The Air Canada CEO’s English-only condolence video cost him his job—and it’s a warning for every global CEO to read the room
C-Suite
The Air Canada CEO’s English-only condolence video cost him his job—and it’s a warning for every global CEO to read the room
By Phil WahbaMarch 30, 2026
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Phil WahbaMarch 26, 2026
Why QVC is making such a big bet on TikTok
Economy
Why QVC is making such a big bet on TikTok
By Phil WahbaMarch 25, 2026
Lululemon’s Chip Wilson is giving the company a severe case of ‘post-founder syndrome’
Newsletters
Lululemon’s Chip Wilson is giving the company a severe case of ‘post-founder syndrome’
By Phil WahbaMarch 17, 2026
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