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CommentaryPsychology

Imposter syndrome used to be a lie. AI made it true

By
Jeffrey Sanchez-Burks
Jeffrey Sanchez-Burks
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By
Jeffrey Sanchez-Burks
Jeffrey Sanchez-Burks
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May 13, 2026, 7:45 AM ET
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Jeffrey Sanchez-Burks is a behavioral scientist, cultural psychologist, and the William Russell Kelly Professor of Business Administration at the University of Michigan Ross School of Business.courtesy of Jeffrey Sanchez-Burks
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For decades, psychologists have had a reassuring message for people who felt behind, underqualified, or quietly fraudulent at work: you’re wrong. Your self-doubt is a distortion. The gap you feel isn’t real. We called it imposter syndrome, and the treatment was essentially a reality check — look at your credentials, your track record, your actual performance. The feeling lied.

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With AI, the feeling stopped lying.

Imposter syndrome has always been a lie we tell ourselves. With AI, it finally became true — for everyone, at once.

That’s not a reason to despair. It’s a reason to stop using the wrong diagnosis.

Consider a mid-career analyst who’s taken every course on the list. Or a product manager who reads every newsletter, watches every demo, and still walks into meetings feeling like she missed the first 20 minutes. 

Each of them is working hard. Each of them is slipping behind. And none of them can figure out why because they’re looking for a personal explanation for a structural problem.

Last fall, a teacher, we’ll call her Maya, spent the better part of her summer learning how to use AI in her classroom. She took online courses and watched YouTube videos. She built new lesson plans, and she showed up in September genuinely ready and energized. By October she felt three steps behind. Not because she’d stopped trying. Not because she wasn’t smart or curious or committed. But because the tools she’d mastered had already become obsolete.

The Math Nobody Showed You

A few weeks ago, I sat down with executives at companies building the AI platforms we all use. They described something they’re calling the Capability Gap.

If you plot AI capabilities over time, the slope of that line is steep and accelerating — new models, new tools, new benchmarks every few months. If you plot the slope of human learning about AI — how quickly people are actually absorbing and integrating these tools into their lives and work — that line is rising far more slowly, and the gap between those two slopes is widening. As long as it does, the average person trying to stay current isn’t falling behind because of any failure on their part. They’re falling behind because the math says they will.

The pattern isn’t new, but the speed is.

Technology has always moved faster than its users. What’s different now is this particular technology touches things that feel personal. Not just your workflow but your thinking. Not just your output but your judgment. When the tool starts encroaching on the territory you thought was yours, the gap stops feeling like an inconvenience and starts feeling like a verdict. The result is exhaustion and quiet demoralization.

When the Distortion Becomes Real

Here’s what makes this moment different from every previous technology disruption: the self-doubt is no longer a distortion.

Imposter syndrome — the persistent sense of inadequacy despite demonstrated competence — has been studied since the 1970s. Its central finding was always reassuring: the gap you feel isn’t real. Your credentials are valid. Trust them.

That reassurance landed differently depending on who received it. Women, people of color, and first-generation professionals were too often told their accurate perceptions of hostile environments were merely internal distortions. The AI moment doesn’t erase that history. It adds a new layer to it because now the gap is real for everyone and the old reassurance doesn’t apply to anyone.

Albert Bandura, the late professor of psychology at Stanford, spent decades building the case for self-efficacy: your belief in your own ability to produce a desired outcome by exercising meaningful control. It doesn’t require mastery or certainty, only that effort and outcome maintain some felt relationship.

Bandura’s research showed that self-efficacy isn’t just a nice motivational bonus — it’s the engine. When it’s intact, we engage, we persist, we recover from setbacks. When it’s damaged, motivation collapses and avoidance follows.

When the Capability Gap keeps widening, the relationship between effort and outcome breaks down. Not because you’re failing — but because the target keeps moving faster than your effort can close the distance. The result is what I’m calling Competence Vertigo: the disorienting experience of mastering a skill only to find it’s been left behind. It’s not the frustration of failing to learn. It’s the dizzying realization that the ground beneath your expertise keeps moving. It takes hold the moment you finally feel capable, only to discover the bar has already moved again. This is the condition Maya was in by October. It’s where a lot of people quietly live right now. And critically, it is not imposter syndrome. Imposter syndrome is a misreading of a stable environment. This is an accurate reading of an unstable one.

And here’s what we keep getting wrong about it: we’re treating it as a skills problem. More training. More tutorials. More newsletters. More courses. As if the solution to feeling behind is to learn faster. But Competence Vertigo isn’t solved by knowing more — it’s solved by restoring a felt sense of agency. And that requires a very different intervention.

The Gap Is Collective.

No one is keeping pace with this.

Not the people publishing LinkedIn posts about AI productivity hacks. Not the consultants charging five figures a day to explain it to executive teams. Not the researchers inside the labs building the systems. Everyone is somewhere inside the gap. The main difference is how comfortable people are admitting it — and how quickly they’ve found ways to perform confidence as a substitute for the real thing.

You don’t need to close the gap to recover your sense of competency. You need anchoring wins — real, personal, grounded moments where your effort produced a result. The teacher whose October lesson landed differently because of an AI-assisted revision she designed. The analyst who saved two hours on a Thursday afternoon because she found the right prompt. The product manager who used a tool to think through a hard decision and came out with more clarity than she’d imagined possible.

These aren’t consolation prizes, they’re neurological mechanisms. They’re how the nervous system learns to trust itself in a new environment.

The goal is not to reach the frontier. The goal is to stop measuring yourself against it every day — and to start measuring yourself against what you could do last week.

What This Moment Actually Asks of Us

The emotional experience of the Capability Gap — the dread, the depletion, the sense of perpetual inadequacy — is not a signal that you’re failing. It’s a signal that you’re a human being in an extraordinary moment, accurately perceiving that the environment is changing faster than your mental models can update. That’s not a deficiency. That’s intelligence.

Viktor Frankl, writing from circumstances far darker than ours, observed that the last of human freedoms is the choice of one’s attitude in any given set of circumstances. Not the ability to control what happens— the ability to determine how you stand inside it.

We are not inferior to this technology. We are not in competition with it. We are merely present at an inflection point — a period of rapid expansion that will feel like this while it’s happening, and very different in retrospect.

That doesn’t make the vertigo go away. But it helps to know that the vertigo is appropriate, that your calibration is working, not broken.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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By Jeffrey Sanchez-Burks
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Jeffrey Sanchez-Burks is a behavioral scientist, cultural psychologist, and the William Russell Kelly Professor of Business Administration at the University of Michigan Ross School of Business. His research explores the role of emotion, culture, and group dynamics in organizational life. For more than two decades, he has advised CEOs and executive teams across Fortune 500 firms, startups, and mission-driven organizations in sectors ranging from advertising and the arts to factory floors, hospitals, and AI companies. His work is published in top peer-reviewed journals and has been featured in The New York Times, Harvard Business Review, NPR, Fortune, BBC, and CBS. He is the author of the forthcoming Human Mode: Unlock Your Unique Edge and Transform Your World of Work (Harper Business, March 2027).


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