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YouTube star MrBeast, real name Jimmy Donaldson.
Success
MrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
YouTube Music
Success
Inside YouTube Music’s meltdown: Former workers say they trained their replacements while staffing firm denies a mass layoff and Google backs away
By Chloe Berger and Irina IvanovaMarch 9, 2024
X CEO Elon Musk with his hand on his chin
Tech
Exclusive: Elon Musk’s X is launching a YouTube clone for smart TVs, starting with Amazon and Samsung, in its bid to pivot to video
By Kylie RobisonMarch 8, 2024
Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
Newsletters
Influencers say quality brand deals have been replaced by ‘sketchy’ TikTok Shop spam
By Alexandra SternlichtMarch 1, 2024
YouTuber Marques Brownlee aka MKBHD
Tech
In a ‘great signal for creators,’ YouTube star Marques Brownlee adds a corporate gig to his résumé at accessories company Ridge
By Alexandra SternlichtFebruary 22, 2024
Amjad Hanif, vice president of creator products at YouTube
Tech
AI is a ‘seismic change’ that will level the playing field between creators making millions and everyone else, YouTube exec says
By Alexandra SternlichtFebruary 21, 2024
YouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’
Tech
YouTube parenting star Ruby Franke apologizes to her children at sentencing in abuse case: ‘I’ll never stop crying for hurting your tender souls’
By Hannah Schoenbaum and The Associated PressFebruary 21, 2024
Susan Wojcicki
Tech
Former YouTube CEO’s son found dead in UC Berkeley dorm, leaving prominent Silicon Valley family ‘devastated beyond comprehension’
By Steve MollmanFebruary 18, 2024
YouTube influencer MrBeast
Lifestyle
MrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom
By Paolo ConfinoFebruary 16, 2024
New York City is suing Meta, TikTok, Snap and Google for promoting ‘addictive and dangerous’ social media that fuel a childhood mental health crisis
Tech
New York City is suing Meta, TikTok, Snap and Google for promoting ‘addictive and dangerous’ social media that fuel a childhood mental health crisis
By Carolyn Thompson and The Associated PressFebruary 15, 2024
YouTube CEO Neal Mohan
Tech
YouTube creators raked in $70 billion in the past 3 years. The video giant just revealed its plan to grow even bigger
By Alexandra SternlichtFebruary 6, 2024
Pennsylvania
Tech
As social media execs were getting grilled in Congress, YouTube spent hours hosting a grisly atrocity video. Then it spread to X
By Haleluya Hadero, Ali Swenson and The Associated PressFebruary 3, 2024
Alphabet CEO Sundar Pichai harped on the importance of YouTube paid subscriptions during the most recent earnings call.
Tech
Google has a surprise moneymaker: people are paying for YouTube, and it’s driving a $15 billion subscriptions business
By Alexandra SternlichtJanuary 30, 2024
YouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
Tech
YouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
By Zheping Huang and BloombergJanuary 23, 2024
X owner Elon Musk.
Tech
Elon Musk responded to accusations that something ‘shady’ helped MrBeast earn $263,000 on X, but creators are still puzzled
By Alexandra SternlichtJanuary 23, 2024
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