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YouTuber MrBeast
Success
YouTube star and philanthropist MrBeast says ‘ideally’ governments, not content creators, should build homes and cure blindness—but he won’t ‘stand by and do nothing’
By Eleanor PringleJuly 1, 2024
Gen Z’s favorite economist is 27-year-old TikTok star Kyla Scanlon who coined the term ‘vibecession’
Newsletters
Gen Z’s favorite economist is 27-year-old TikTok star Kyla Scanlon who coined the term ‘vibecession’
By Alicia Adamczyk and Joey AbramsJune 26, 2024
U.S. surgeon general Vivek Murthy
Tech
Some child psychologists say U.S. surgeon general’s call for social media warning labels is misguided ‘moral panic’
By Alexandra SternlichtJune 19, 2024
YouTube star Marques Brownlee smiles for the camera
Tech
YouTube star Marques Brownlee says people shouldn’t blame him for Fisker going bankrupt—’they were doomed long before any of my videos’
By Eva Roytburg, Michelle Chapman and The Associated PressJune 18, 2024
Jake Paul wears sunglasses and rubs his hands together while smiling.
Success
How a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
Success
Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
Serious boy using system AI Chatbot on mobile application.
Tech
AI models illegally training on real children, including for explicit materials, alarming researchers
By Eva RoytburgJune 11, 2024
Roaring Kitty blasts E-Trade over ban threat during triumphant return to YouTube
Finance
Roaring Kitty blasts E-Trade over ban threat during triumphant return to YouTube
By Leo SchwartzJune 7, 2024
YouTube is tightening rules on gun videos to stop them from reaching children but critics say proof will be in ‘whether the company enforces’ them
Tech
YouTube is tightening rules on gun videos to stop them from reaching children but critics say proof will be in ‘whether the company enforces’ them
By David Klepper and The Associated PressJune 6, 2024
More people watch YouTube than NBCUniversal or Paramount as the internet keeps crushing traditional TV
Lifestyle
More people watch YouTube than NBCUniversal or Paramount as the internet keeps crushing traditional TV
By Chris MorrisMay 15, 2024
Smaller social platforms are adding TikTok-like features as TikTok’s future hangs in the balance 
Newsletters
Smaller social platforms are adding TikTok-like features as TikTok’s future hangs in the balance 
By Alexandra SternlichtMay 3, 2024
Sundar Pichai
Tech
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become more complex, reaching viewers doesn’t need to be’
By Kelsey Sutton, Marketing Brew and Morning BrewApril 30, 2024
Logan Paul drinks a can of Prime, an energy drink
Success
The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
YouTube CEO Neal Mohan
Tech
YouTube was the real hero of Google’s Q1 earnings, and it should set off alarm bells at Netflix
By Alexandra SternlichtApril 26, 2024
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
Success
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
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