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Marketing leaders say AI is rewriting how brands reach Gen Z and millennials: ‘Forget what you know; learn this’ 
AI
Marketing leaders say AI is rewriting how brands reach Gen Z and millennials: ‘Forget what you know; learn this’ 
By Jessica CoacciOctober 21, 2025
Libby Wadle, Chief Executive Officer, J.Crew Group, speaks at Fortune's Most Powerful Women Summit on Wednesday.
C-Suite
J. Crew CEO bought her first interview suit at the iconic retailer. Now she wants to capitalize on nostalgia
By Nino PaoliOctober 20, 2025
Head coach Andy Reid of the Kansas City Chiefs coaches from the sidelines during the game against the Detroit Lions at Arrowhead Stadium on October 12, 2025 in Kansas City, Missouri.
North America
Sharpie is resurrecting a cult classic after devotees like Kansas City Chiefs coach Andy Reid clamored for this long-beloved marker
By Nino PaoliOctober 20, 2025
Hannah Kelly, Resy CMO
C-Suite
Meet the Resy CMO using data to shape your next great meal
By Ruth UmohOctober 16, 2025
Julia White, the red-headed CMO of AWS, speaks into a podcast microphone at Amazon's studio.
C-Suite
How AWS’s CMO plans to turn marketing into a measurable revenue engine
By Ruth UmohOctober 6, 2025
Eva Roytburg shows off her friend.com necklace in front of a poster advertising the friend
Cybersecurity
I tried the viral AI ‘Friend’ necklace everyone’s talking about—and it’s like wearing your senile, anxious grandmother around your neck
By Eva RoytburgOctober 3, 2025
Taylor Swift
Arts & Entertainment
Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6B net worth and a generational musician
By Ashley LutzSeptember 30, 2025
A man opens up a refrigerator door, which has a display screen on it.
Big Tech
Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator’s screen
By Sasha RogelbergSeptember 19, 2025
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By Sydney Lake and Nick LichtenbergSeptember 5, 2025
Davenport, Florida, Starbucks Coffee, outside exterior drive thru through.
Retail
Starbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
By Nino PaoliSeptember 4, 2025
Actor Shay Mitchell
Arts & Entertainment
Shay Mitchell, John Legend, and other A-list celebrities lean on these ‘incubators’ to build their multimillion-dollar brands
By Natalie JarveySeptember 1, 2025
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
Commentary
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
By Katya VarbanovaAugust 29, 2025
Banksy-style posters of a protester throwing a sandwich on August 21, 2025 in Washington, DC.
Politics
‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
By Nino PaoliAugust 24, 2025
President Donald Trump and Robert F. Kennedy Jr. shake hands during a campaign rally in Glendale, Arizona in 2024.
Law
Exclusive: MAHA is reshaping Amazon’s Whole Foods and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says
By Nino PaoliAugust 19, 2025
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
Retail
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
By Sydney LakeAugust 14, 2025
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Energy
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