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Luxury

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All the finer things in life.
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
Personal Finance
The ultra-wealthy have a new favorite status symbol: From a $14.5 million guitar to an $812,500 bottle of wine, rare collectibles are on a tear
By Phil WahbaApril 18, 2026
Berkshire Hathaway's Warren Buffett
Success
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
Delta’s CEO spent 15 years turning the airline into a premium brand. Now it commands 20% more per seat than rivals
C-Suite
Delta’s CEO spent 15 years turning the airline into a premium brand. Now it commands 20% more per seat than rivals
By Sydney LakeApril 9, 2026
Watches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
Magazine
Watches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
By Adam EraceApril 4, 2026
A man walks between two luxury cars with the skyline of Dubai in the background.
Retail
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
Stephan Winkelmann looks forward. He is wearing a suit.
Energy
Lamborghini CEO says ‘disappointing’ EV charging infrastructure contributed to no demand for the luxury automaker’s all-electric line
By Sasha RogelbergMarch 20, 2026
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
Retail
Lamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
Bill Ackman, chief executive officer of Pershing Square Capital
Success
Billionaire Bill Ackman says he doesn’t like ‘wasting money’—he’ll even drive elsewhere for cheaper garages, despite once owning a parking company
By Emma BurleighMarch 14, 2026
The ultrawealthy don’t house hunt anymore. They subscribe
Real Estate
The ultrawealthy don’t house hunt anymore. They subscribe
By Sydney LakeMarch 14, 2026
Bernard Arnault, wearing a dark suit, speaks into a microphone and is in front of a deep purple background.
C-Suite
LVMH CEO Bernard Arnault is now 77. Thanks to a shareholder change to company bylaws, he can continue as boss until he’s 85
By Sasha RogelbergMarch 5, 2026
triceratops
Investing
Billionaires’ latest luxury asset class is dinosaur bones, boosted by Pharrell’s new auction platform
By R.J. Rico and The Associated PressMarch 3, 2026
Watchmaker repairs broken watch
Success
Rolex has just opened a trade school for watchmakers in Texas. Already competition is as fierce as Harvard’s, and students could walk out with $95,000 jobs
By Emma BurleighFebruary 26, 2026
Photo of Stephan Winkelmann
Energy
Lamborghini CEO axes $300,000 luxury EV, chalking it up to an ‘expensive hobby’ with ‘close to zero’ demand
By Sasha RogelbergFebruary 24, 2026
white lotus
Commentary
Elites are the villains we love to hate. It’s American culture’s most paradoxical obsession
By Alexa BeckFebruary 15, 2026
Keke Palmer
Success
Keke Palmer became a millionaire at 12—but even with $1 million, she’d still only pay $1,500 in rent and drive a Lexus: ‘I live under my means’
By Emma BurleighFebruary 15, 2026
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Most Popular
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeSeptember 20, 2026
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’placeholder alt text
By Preston ForeSeptember 20, 2026
Success
Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitiveplaceholder alt text
By Emma BurleighSeptember 20, 2026
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