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Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
Success
Tech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
Female influencer filming herself
Finance
‘Finfluencers’ could face up to two years in prison or unlimited fines for dodgy financial advice
By Orianna Rosa RoyleMarch 27, 2024
A headshot of MrBeast real name Jimmy Donaldson.
Success
YouTube’s richest star MrBeast sleeps in his office to cut down on driving time to get to work
By Eleanor PringleMarch 25, 2024
Man on laptop
Tech
39-year-old comedian says TikTok changed his life, giving him first nationwide tour and 3 months off when his son was newborn
By Leah Willingham and The Associated PressMarch 16, 2024
YouTube star MrBeast, real name Jimmy Donaldson.
Success
MrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
Ana Wolfermann chats about quitting full-time influencing and going corporate.
Success
A TikTok star who is taking a pay cut for a 9-to-5 job explains why influencing is unsustainable
By Jane ThierMarch 13, 2024
Ana Wolfermann sits down in the studio to chat with Fortune
Success
Why a 23-year-old TikTok influencer with 1 million followers is ready to leave it all behind for a 9-to-5 job
By Jane ThierMarch 11, 2024
Fired businesswoman with box of belongings
Success
Gen Zers are waving goodbye to ‘soul-sucking’ 9-to-5 jobs as social media convinces them to ditch corporate careers
By Orianna Rosa RoyleMarch 1, 2024
Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
Success
Gen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
By Orianna Rosa RoyleFebruary 25, 2024
A picture of AI-generated model Hailey Lopez.
Tech
AI influencers are making their secretive creators tens of thousands of dollars a month—now an OnlyFans rival is betting on the lucrative virtual girlfriends
By Ryan HoggFebruary 21, 2024
YouTube influencer MrBeast
Lifestyle
MrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom
By Paolo ConfinoFebruary 16, 2024
Left: Elon Musk. Right: Jimmy Donaldson, a.k.a. MrBeast
Tech
MrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away
By Eleanor PringleJanuary 23, 2024
Young woman in her home making a video of herself
Success
Many Gen Zers think the best way to build wealth is to be their own boss, Instagram’s year-end trend report finds
By Chloe BergerDecember 10, 2023
YouTube
Tech
YouTube influencer gets 6 months in prison for obstructing probe of ‘I Crashed My Airplane’ wreckage
By The Associated PressDecember 5, 2023
Caspar Lee, influencer turned tech investor
Conferences
‘People are posting a lot less on public social media’: Creator economy investor says the old web is gone, replaced by ‘people who are professionally entertaining you’
By Paolo ConfinoNovember 27, 2023
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