influencers
SuccessGen Alpha ‘Sephora kids’ are dropping serious money on adult skincare. Brands say they should stop but see soaring sales
By Jeannette Neumann and BloombergApril 10, 2024
SuccessTech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
Finance‘Finfluencers’ could face up to two years in prison or unlimited fines for dodgy financial advice
By Orianna Rosa RoyleMarch 27, 2024
SuccessYouTube’s richest star MrBeast sleeps in his office to cut down on driving time to get to work
By Eleanor PringleMarch 25, 2024
Tech39-year-old comedian says TikTok changed his life, giving him first nationwide tour and 3 months off when his son was newborn
By Leah Willingham and The Associated PressMarch 16, 2024
SuccessMrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
SuccessA TikTok star who is taking a pay cut for a 9-to-5 job explains why influencing is unsustainable
By Jane ThierMarch 13, 2024
SuccessWhy a 23-year-old TikTok influencer with 1 million followers is ready to leave it all behind for a 9-to-5 job
By Jane ThierMarch 11, 2024
SuccessGen Zers are waving goodbye to ‘soul-sucking’ 9-to-5 jobs as social media convinces them to ditch corporate careers
By Orianna Rosa RoyleMarch 1, 2024
SuccessGen Z grad who broke down in tears in viral TikTok résumé video has now set her sights on Hollywood
By Orianna Rosa RoyleFebruary 25, 2024
TechAI influencers are making their secretive creators tens of thousands of dollars a month—now an OnlyFans rival is betting on the lucrative virtual girlfriends
By Ryan HoggFebruary 21, 2024
LifestyleMrBeast, the world’s biggest YouTube star, brings in $700 million a year, but he relies on a trusted compliance officer to control the purse strings: His mom
By Paolo ConfinoFebruary 16, 2024
TechMrBeast reveals his first video on X made $263,000—but the YouTube multi-millionaire dismissed the cash as a ‘facade’ and is giving it away
By Eleanor PringleJanuary 23, 2024
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