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The ‘great wealth transfer’ isn’t $72 trillion but $129 trillion, BofA says—and the government gave most of it to baby boomers
Personal FinanceThe ‘great wealth transfer’ isn’t $72 trillion but $129 trillion, BofA says—and the government gave most of it to baby boomers
By Hillary Hoffower and Chloe BergerOctober 28, 2023
Two men
Personal FinanceYou’re probably middle class if you’re a single millennial or boomer, living in Florida and making $45,000 to $145,000 per year
By Chloe Berger and Hillary HoffowerOctober 28, 2023
Buy boomers, sell millennials: Bank of America trade recommendation exploits ‘big diversion’ in generational spending amid high interest rates
FinanceBuy boomers, sell millennials: Bank of America trade recommendation exploits ‘big diversion’ in generational spending amid high interest rates
By Alexandra Semenova, Carmen Reinicke and BloombergOctober 27, 2023
Boomers are planning their succession. Here’s the hardest question they face, according to a veteran generational wealth expert
CommentaryBoomers are planning their succession. Here’s the hardest question they face, according to a veteran generational wealth expert
By A.G. Newmyer IIIOctober 27, 2023
An older man and a younger man are sitting on sofa together
FinanceBoomers won the housing market and millennials got screwed, BofA says. ‘Everyone locked in 3% mortgage rates, except millennials’
By Alena BotrosOctober 26, 2023
Photo of Babs Costello
SuccessGrandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z
By Chloe BergerOctober 22, 2023
Boomer, millennial
FinanceIt’s official: The housing market is turning millennials into their parents. A Fortune 500 economist says it’s a déjà vu market that is replaying the 1980s
By Will Daniel and Sydney LakeOctober 19, 2023
American farmer
SuccessThe average American farmer is so old they’re practically a boomer
By David R. Buys, John J. Green, Mary Nelson Robertson and The ConversationOctober 12, 2023
Young man in a meeting
SuccessMany Gen Zers have a full-time job and a side hustle, partly because they’re wary of getting burned by their employers: ‘They’ve seen it happen to their parents, to millennials’
By Paolo ConfinoSeptember 27, 2023
It’s baby boomers’ world. Millennials and Gen Zers fear for their financial future because they’re still living in it
Personal FinanceIt’s baby boomers’ world. Millennials and Gen Zers fear for their financial future because they’re still living in it
By Chloe BergerSeptember 16, 2023
Young, old woman
SuccessGen Z is dragging their feet going back to offices they’ve barely known, but (retired) Boomers can’t wait
By Jane ThierSeptember 8, 2023
Man in office in tie dye
SuccessMillennials didn’t kill the ‘organization man’ after all. Federal data reveals it was the boomers all along
By Irina IvanovaSeptember 2, 2023
America’s generational divide doesn’t apply to technology. Gen Zers and boomers share the same techno-optimism–and nostalgia
CommentaryAmerica’s generational divide doesn’t apply to technology. Gen Zers and boomers share the same techno-optimism–and nostalgia
By Will Johnson and Clay RoutledgeAugust 24, 2023
Senior couple using laptop at home
Personal FinanceBoomers have a new retirement strategy: Buy the dip
By Alicia AdamczykAugust 23, 2023
Mauro Guillen's 'The Perennials'
SuccessWhy the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
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