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baby boomers

A young couple shopping in a supermarket
Health
Proteinmaxxing shows a ‘meaningful shift’ in how Gen Z takes supplements versus baby boomers, new survey shows
By Tatiana SatauaSeptember 29, 2026
Millennial with her mother in family house
Success
‘We are going to start looking a lot more like Europe’: Millennials are living at home into their 30s, signaling a major shift
By Emma BurleighSeptember 29, 2026
A senior man and woman in their home
Real Estate
Baby boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renovating their homes
By Sydney Lake and Alena BotrosSeptember 27, 2026
Multigenerational family get together, grandma, mom and child play chinese checkers in cozy home with warm light, creating loving atmosphere.
Personal Finance
In the affordability crisis, 37% of parents are counting on financial help from the Bank of Baby Boomers and can’t wait for the Great Wealth Transfer
By Joshua HongSeptember 27, 2026
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleSeptember 24, 2026
‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes
North America
‘The kids just aren’t drinking as much’: California’s wine country is drowning in unwanted grapes
By Terry Chea and The Associated PressSeptember 22, 2026
Richard Brown headshot
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’
By Preston ForeSeptember 20, 2026
Gen Zer living with her mother, sitting on porch
Success
1 in 3 Gen Z and millennials are stuck in their parents’ home—now, Airbnb is swooping in with a $250 million fund for affordable rental homes
By Emma BurleighSeptember 16, 2026
Even Americans earning more than $155,000 now call themselves ‘working class’—a sign of how far the affordability crisis has spread
Economy
Even Americans earning more than $155,000 now call themselves ‘working class’—a sign of how far the affordability crisis has spread
By Muskaan ArshadSeptember 14, 2026
The new American retirement fear: working until you die
Economy
The new American retirement fear: working until you die
By James LaForgeSeptember 13, 2026
boom
Personal Finance
How Boomers voted the next generation a $40 trillion debt, and counting
By Nick LichtenbergSeptember 9, 2026
Jerry and Peter Wong
Success
After 30 years in aerospace, these brothers retired from corporate life and work at Disney: ‘I’m finished being married to my laptop and phone’
By Emma BurleighSeptember 6, 2026
Rich couple walking
Personal Finance
Billionaire wives are about to inherit a huge slice of the $6.6 trillion great wealth transfer—and 1,235 women stand to cash in by 2035
By Emma BurleighSeptember 3, 2026
Two mature couples smiling and toasting one another
Economy
We’re living in the ‘G-shaped economy’—where boomers control $90 trillion, and everyone else waits
By Jason MaAugust 31, 2026
This baby boomer vs. Gen X Senate race emerges as key test of generational change in U.S. politics and what age is too old for Congress
Politics
This baby boomer vs. Gen X Senate race emerges as key test of generational change in U.S. politics and what age is too old for Congress
By Leah Willingham and The Associated PressAugust 30, 2026
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Success
‘We are going to start looking a lot more like Europe’: Millennials are living at home into their 30s, signaling a major shiftplaceholder alt text
By Emma BurleighSeptember 29, 2026
Health
Billionaire oil tycoon Harold Hamm donates $150M to the University of Oklahoma to help study a cause that’s personal to him: diabetesplaceholder alt text
By Sydney LakeSeptember 29, 2026
Real Estate
Palantir CEO Alex Karp quietly purchased 37,000 acres of forests in Sweden—and locals found out when hunters lost leases to use the propertyplaceholder alt text
By Sasha RogelbergSeptember 30, 2026
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