FIFA’s official ticket resale site listed its cheapest tickets Saturday morning at $6,411.25 for a mid-level view behind the goal — gone by lunchtime.

The 30-year-old Londoner Harry Gunns said it was his first “hospitality in its absolute abundance … it almost feels like you’re home straight away.”

The company has historically declined to break out financials for its ships—but the numbers can be found via a mysteriously named shell company that does not use the “Disney” name. 

“The U.S. is actually one of our largest markets, especially as Americans are taking a growing interest in APAC destinations.”