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Photo of Sydney Lake

Sydney Lake

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Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk covering generational dynamics, billionaire philanthropy, housing, real estate, luxury, and wealth. Before joining Fortune, Sydney served as the assistant editor of Virginia Business magazine and worked on the production desk at CQ Roll Call. She earned her bachelor’s degree in journalism and leadership studies from the University of Richmond and her master's degree in digital media management from the University of Southern California.
There’s an upside to Trump tariff disruptions that could boost the bottom line for American businesses, global supply chain expert says
Innovation
There’s an upside to Trump tariff disruptions that could boost the bottom line for American businesses, global supply chain expert says
By Sydney LakeAugust 29, 2025
Kohl’s ‘surprised’ Wall Street with a big earnings beat in the aftermath of its CEO drama—possibly thanks to tariffs
Retail
Kohl’s ‘surprised’ Wall Street with a big earnings beat in the aftermath of its CEO drama—possibly thanks to tariffs
By Sydney LakeAugust 27, 2025
Millennials and Gen Z are gambling on a big mortgage-rate drop, using ARMs and refinancing. But that could be a ‘financial ticking time bomb’
Real Estate
Millennials and Gen Z are gambling on a big mortgage-rate drop, using ARMs and refinancing. But that could be a ‘financial ticking time bomb’
By Sydney LakeAugust 26, 2025
Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look
Retail
Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look
By Sydney LakeAugust 22, 2025
Cape Cod is considering taxing luxury home sales of $2+ million to raise funds for the housing market’s ‘missing middle’
Real Estate
Cape Cod is considering taxing luxury home sales of $2+ million to raise funds for the housing market’s ‘missing middle’
By Sydney LakeAugust 20, 2025
Housing shrinkflation is here to stay. New homes are 11% smaller but 74% more expensive than a decade ago
Real Estate
Housing shrinkflation is here to stay. New homes are 11% smaller but 74% more expensive than a decade ago
By Sydney LakeAugust 19, 2025
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
Retail
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
By Sydney LakeAugust 14, 2025
Even a 1% mortgage rate drop could be enough to ‘unlock’ the frozen housing market, Oxford Economics says
Real Estate
Even a 1% mortgage rate drop could be enough to ‘unlock’ the frozen housing market, Oxford Economics says
By Sydney LakeAugust 13, 2025
Workers build the frame of a new house in Washington State
Real Estate
The price premium on new-construction homes is dissolving. New-home prices dropped in 30% of large U.S. cities last quarter
By Sydney LakeAugust 11, 2025
Oakley’s billionaire founder is the latest victim of the sluggish luxury housing market—but the profit he could still make shows an underlying problem
Real Estate
Oakley’s billionaire founder is the latest victim of the sluggish luxury housing market—but the profit he could still make shows an underlying problem
By Sydney LakeAugust 7, 2025
The ultra-wealthy expect hotel-level amenities for their homes—and developers are racing to keep up
Lifestyle
The ultra-wealthy expect hotel-level amenities for their homes—and developers are racing to keep up
By Sydney LakeAugust 6, 2025
Nvidia CEO Jensen Huang delivers a keynote address at the Consumer Electronics Show (CES) in Las Vegas, Nevada on January 6, 2025. Gadgets, robots and vehicles imbued with artificial intelligence will once again vie for attention at the Consumer Electronics Show, as vendors behind the scenes will seek ways to deal with tariffs threatened by US President-elect Donald Trump. The annual Consumer Electronics Show (CES) opens formally in Las Vegas on January 7, 2025, but preceding days are packed with product announcements.
Leadership
How Nvidia’s billionaire CEO went from Denny’s dishwasher to leading a company with a $4.3 trillion market cap
By Sydney LakeAugust 5, 2025
Not even a 0% mortgage rate would make buying a house affordable in these 6 U.S. cities
Real Estate
Not even a 0% mortgage rate would make buying a house affordable in these 6 U.S. cities
By Sydney LakeAugust 3, 2025
Bill Gates’ $645 million superyacht—the first ever to be powered by hydrogen—is for sale. A yachtie calls it ‘a modern engineering marvel, period’
Lifestyle
Bill Gates’ $645 million superyacht—the first ever to be powered by hydrogen—is for sale. A yachtie calls it ‘a modern engineering marvel, period’
By Sydney LakeJuly 31, 2025
The mortgage rate decline it would take to make an average home affordable is ‘unrealistic,’ Zillow says
Real Estate
The mortgage rate decline it would take to make an average home affordable is ‘unrealistic,’ Zillow says
By Sydney LakeJuly 30, 2025
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