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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Three men in suits sit at a table with papers sprawled in front of them.
FinanceAfter shrugging off a $355 million first-quarter loss, Boeing has to slog through the mud of fresh allegations it retaliated against workers
By Sasha RogelbergApril 24, 2024
Ryanair CEO Michael O'Leary is wearing a suit and leaning on a table, gesturing as he speaks.
LeadershipRyanair CEO dishes advice to Boeing on managing its crises: ‘Never put a pilot in charge of an airline’
By Sasha RogelbergApril 24, 2024
FTC Chair Lina Khan is sitting in a white chain in front of a blue background, gesturing as she speaks.
Retail‘Accessible luxury’ owners of Coach and Versace snap at FTC after it sues to block $8.5 billion merger: ‘They don’t understand how consumers shop today’
By Sasha RogelbergApril 23, 2024
A man in a white lab coat holds up and looks into a petri dish filled with white blobs.
RetailFinland—the world’s No. 1 coffee consumer—is turning to AI and lab-grown beans to energize the industry
By Sasha RogelbergApril 22, 2024
Doll Sonny Angel display at LOG-ON, City Plaza in Tai Koo.
RetailGen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’
By Jasmine Li and Sasha RogelbergApril 19, 2024
Jontay Porter is wearing a black t-shirt and is crouched with a basketball in his hands, poised to shoot the ball.
FinanceThe NBA just issued its first gambling ban in 70 years, booting Jontay Porter for committing the league’s ‘cardinal sin’
By Sasha RogelbergApril 18, 2024
Sam Salehpour is wearing a suit and has his right had raised as he is sworn in during a Wednesday Senate hearing.
PoliticsBoeing whistleblower says he was told ‘frankly, to shut up’ after 3 years of raising aircraft quality concerns: ‘This is the hell that I was subjected to’
By Sasha RogelbergApril 17, 2024
Caitlin Clark is holding up one side of an Indiana Fever jersey as WNBA Commissioner Cath Engelbert holds up the other
SuccessCaitlin Clark is the hottest new WNBA player in a decade—but she’s making less per year than the average New York worker
By Sasha RogelbergApril 16, 2024
A couple protesters are standing and wearing colorful clothing and masks.
RetailFashion giant Shein has been slapped with yet another lawsuit alleging copyright infringement, data scraping, and AI to steal art: ‘It’s somewhat shocking that they’ve been able to get away with it’
By Sasha RogelbergApril 16, 2024
Paula Goldman is sitting in front of a bright blue background gesturing while she speaks.
ConferencesThe next AI winter could be caused by users’ trust issues—but ‘mindful friction’ can keep it from happening
By Sasha RogelbergApril 15, 2024
Rent the Runway CEO Jennifer Hyman is wearing a red dress and gesturing while speaking.
RetailFrom rags to riches, Rent the Runway goes from penny stock to quadrupling share prices in days after doubling down on AI
By Sasha RogelbergApril 12, 2024
A man at a self-service kiosk uses a touch screen to place an order.
RetailOutsourcing founder explains why a Manhattan restaurant uses a staffing firm in the Philippines that pays cashiers a few dollars an hour: ‘The cost is admittedly cheaper than the U.S.’
By Sasha RogelbergApril 11, 2024
Former Allbirds CEO Joey Zwillinger is wearing a tuxedo and standing at a glass podium.
RetailNasdaq just gave former unicorn Allbirds a 6-month warning to raise its stock price or risk getting booted—experts say to look at its B Corp status
By Sasha RogelbergApril 11, 2024
A man sitting at a desk in an office on a video meeting
SuccessFor the first time since the pandemic, Americans prefer hybrid over remote work—and it’s not the free lunches driving the shift
By Sasha RogelbergApril 9, 2024
A woman is standing in front of a large screen with a food menu on it. She is selecting an item with her pointer finger.
RetailThe future of fast food service? Cashiers are Zooming in from the Philippines to take your order at an NYC fried chicken joint
By Sasha RogelbergApril 8, 2024
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