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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A woman sits at her computer with her head in her hand, looking frustrated.
SuccessMicrosoft’s Copilot will let you join 3 meetings at once, but experts say it misses the point: ‘No one has ever wanted to be in a meeting’
By Sasha RogelbergJune 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
SuccessAfter making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’
By Sasha RogelbergJune 22, 2024
Two men sit at a restaurant booth chatting with food in front of them.
RetailOlive Garden owner’s CEO says fast food is so expensive you might as well have a sit-down meal
By Sasha RogelbergJune 21, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
SuccessF1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’
By Sasha RogelbergJune 21, 2024
A woman in a green turtleneck sits at a desk on a telecall.
SuccessNearly half of Dell’s full-time workforce in the U.S. has rejected returning to the office. They’d rather work from home than get promoted
By Sasha RogelbergJune 20, 2024
Photo of John David Rainey
RetailWalmart is becoming the new Amazon as customers make smaller, but frequent purchases: ‘That’s a trend that’s not going to reverse,’ CFO says
By Sasha RogelbergJune 17, 2024
A women wearing a zodiac crop top stands on the beach with her eyes closed.
SuccessStock-obsessed Gen Z are using astrology and tarot to invest—and swearing by the results to the tune of over $400,000
By Sasha RogelbergJune 16, 2024
Jake Paul wears sunglasses and rubs his hands together while smiling.
SuccessHow a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
Pope Francis, dressed in all white, sits in a chair and covers a microphone with his hand.
PoliticsPope Francis becomes the first of his title to attend the G7 summit—and he’s sounding the alarm on AI: ‘The pope is not an engineer, but he is concerned’
By Sasha RogelbergJune 12, 2024
Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
SuccessJake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
A factory worker packs supplements inside a box.
HealthMold colonies and liquid-flooded air purifiers: CVS sourced medication from tainted factories—and it has twice the amount of recalls on store-brand drugs than competitors
By Sasha RogelbergJune 11, 2024
A man in an orchard pours out a large plastic bucket filled with oranges.
RetailIs breakfast endangered? Disease and extreme weather are jacking up coffee and orange juice prices—and consumers are getting squeezed
By Sasha RogelbergJune 11, 2024
A group of young women dance in front of a white-and-red storefront with a "Walton's" sign across it.
RetailInside Walmart’s company seat in Bentonville, a once-sleepy burg that now houses its $540 billion retail empire
By Sasha RogelbergJune 7, 2024
A man looks through a magnifier at a diamond set in a ring.
RetailThe diamond industry is ‘in trouble’ after prices sunk 6% this year. A jewelry CEO blames the rapid growth of lab-grown diamonds.
By Sasha RogelbergJune 5, 2024
A woman stands in a crowd and holds up a Nordstrom Rack credit card to the camera, smiling.
RetailCan customers be too loyal? Nordstrom’s famous rewards program is so popular, shoppers’ racked-up points are denting its profits
By Sasha RogelbergJune 4, 2024
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