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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Trump speaks behind a podium while holding up a sign listing reciprocal tariffs.
Economy
NY Federal Reserve finds a ‘significant share’ of companies saying they raised prices on goods not affected by tariffs
By Sasha RogelbergJune 5, 2025
A group of young women sit around a table at a restaurant.
Health
The Ozempic boom could be bad news for restaurants as more than half of GLP-1 users report cutting back on dining out, report finds
By Sasha RogelbergJune 4, 2025
Greg Abbott, wearing a dark suit, sits behind a microphone and looks to his right.
Health
Doritos and Mountain Dew could carry a new ‘not recommended for human consumption’ warning under landmark Texas bill
By Sasha RogelbergJune 4, 2025
Photo of Mark Cuban
Finance
Mark Cuban says consumers may actually see lower prices due to tariff uncertainty as companies deal with the aftermath of stockpiling goods
By Sasha RogelbergJune 2, 2025
A row of homes in the city of Starbase
Politics
Elon Musk’s SpaceX company town is reportedly notifying residents they may ‘lose the right to continue’ using their property amid zoning push
By Sasha RogelbergMay 30, 2025
Elon Musk looks to his left and frowns. He is sitting in the Oval Office.
Retail
Tesla shareholders beg for Elon Musk to focus on the company, asking the CEO to work at least 40 hours a week
By Sasha RogelbergMay 30, 2025
Tarang Amin speaks in front of a blue curtain.
Retail
e.l.f. CEO says customers were ‘quite positive’ about the beauty giant raising prices due to tariffs: ‘We’re not trying to pull anything over on anyone’
By Sasha RogelbergMay 29, 2025
Tarang Amin and Hailey Bieber lean on a glass table and look forward.
Retail
E.l.f.’s acquisition of Hailey Bieber’s Rhode is a $1 billion bet on Gen Alpha
By Sasha RogelbergMay 28, 2025
Donald Trump, speaking into a microphone, holds up a poster listing reciprocal tariffs.
Economy
Wells Fargo warns Trump’s tariffs won’t bring back American manufacturing jobs, which will need a minimum $2.9 trillion investment to regain peak
By Sasha RogelbergMay 23, 2025
A frowning man holds the door open to an Urban Outfitters.
Retail
Tariffs are threatening the accuracy of fall fashion trends by forcing earlier clothing shipments amid supply-chain headaches, Urban Outfitters CEO says
By Sasha RogelbergMay 22, 2025
A woman picks up and looks at a steel pot in a store.
Retail
T.J. Maxx and Marshalls can ‘insulate’ themselves from tariffs because their business model is scooping up other retailers’ unsold inventory
By Sasha RogelbergMay 22, 2025
A woman sitting at a desk surrounded by computers, had her head in her hand.
Success
AI in the workplace is nearly 3 times more likely to take a woman’s job as a man’s, UN report finds
By Sasha RogelbergMay 20, 2025
A woman sitting at a desk closes her laptop.
Success
Managers are more likely to deny promotions to workers who unplug after work hours, even though they know it’s better for productivity, study finds
By Sasha RogelbergMay 20, 2025
Elon Musk is wearing a cheese hat and standing in front of a giant American flag background.
Politics
Elon Musk is being sued for allegedly not paying swing state voters the $100 he promised them to sign a petition
By Sasha RogelbergMay 16, 2025
Tim Cook shows Donald Trump a piece of technology while standing in a factory.
Tech
Trump is playing a ‘game of chicken’ with Tim Cook over Apple’s India production to pressure for ‘full-blown’ U.S. manufacturing, analyst says
By Sasha RogelbergMay 15, 2025
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