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Fernanda Tronco

Fernanda Tronco is a contributing writer at Fortune, covering retail, fashion, food, travel, sports, pop culture, and consumer trends. Her reporting blends cultural insight with business storytelling, bringing a global perspective to the topics shaping industries and audiences worldwide.

She has contributed to leading publications including Harper’s Bazaar, Cosmopolitan, Grazia, and TheStreet.

ChatGPT now lets you lock private chats with a PIN—but forgetting it could erase them for good
Cybersecurity
ChatGPT now lets you lock private chats with a PIN—but forgetting it could erase them for good
By Fernanda TroncoOctober 23, 2026
Social Security benefits could be cut 22% in 2032—and one fix would mean a 40% payroll tax hike for millennials and Gen Z
Personal Finance
Social Security benefits could be cut 22% in 2032—and one fix would mean a 40% payroll tax hike for millennials and Gen Z
By Fernanda TroncoOctober 20, 2026
Nearly 70 million kids now have a Trump Account—but parents have to claim it first. Here’s who gets the $1,000
Personal Finance
Nearly 70 million kids now have a Trump Account—but parents have to claim it first. Here’s who gets the $1,000
By Fernanda TroncoOctober 12, 2026
A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders
Big Tech
A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders
By Fernanda TroncoOctober 10, 2026
Martha Stewart
Success
Martha Stewart says Kmart once paid her $65 million a year in royalties—enough to bankroll her entire empire
By Fernanda TroncoOctober 8, 2026
Women top lawyers now out-earn men by 16% at America’s biggest companies—even as their share of the job slips
MPW
Women top lawyers now out-earn men by 16% at America’s biggest companies—even as their share of the job slips
By Fernanda TroncoOctober 6, 2026
Jeff Bezos just opened a free preschool inside an Arizona retirement community—and families earning up to $132,000 can apply
Economy
Jeff Bezos just opened a free preschool inside an Arizona retirement community—and families earning up to $132,000 can apply
By Fernanda TroncoOctober 2, 2026
Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
Arts & Entertainment
Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
By Fernanda TroncoOctober 1, 2026
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Workplace Culture
Mark Zuckerberg’s Meta bet that AI would shrink its management ranks. Now it’s quietly rebuilding them
By Fernanda TroncoSeptember 12, 2026
The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
Travel & Leisure
The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
By Fernanda TroncoSeptember 11, 2026
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North America
Pentagon orders bases to plan for 90 days without the grid as Britain urges families to stockpile food and waterplaceholder alt text
By Bilin LinOctober 26, 2026
Success
Despite a $150 million net worth, Quentin Tarantino refuses to give a ‘penny’ of his fortune to his mother: ‘No house, no Cadillac’placeholder alt text
By Orianna Rosa RoyleOctober 28, 2026
North America
Trump promised 300,000 tons of beef imports at lower tariff rates to reduce grocery costs. Instead, shipments have lagged and prices haven’t budgedplaceholder alt text
By Sasha RogelbergOctober 26, 2026
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