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Eva Roytburg

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Eva Roytburg is a fellow at Fortune, where she covers macroeconomics, market-moving news, and the forces shaping the global economy. She holds degrees in philosophy and economics from Emory University and has previously reported for CNN and the Jerusalem Post.

Gen Z
Commentary
The ‘Great Lock-In’ is more than a Gen Z TikTok trend—it’s a rejection of millennials’ ‘soft life’ and taking back power in this economy
By Nick Lichtenberg and Eva RoytburgSeptember 11, 2025
Elon Musk, in a black sports jacket and black hat, stands behind Trump and looks over crossed-arms as Trump speaks to reporters.
Energy
The energy department said wind and solar capacity is ‘worthless’ without sunlight or wind. Elon Musk reminds DoE about batteries: ‘Um… hello?’
By Eva RoytburgSeptember 8, 2025
Rebecca Slaughter, commissioner at the Federal Trade Commission (FTC), listens in a black suit and a necklace during a House Judiciary Committee hearing in Washington, DC, US, on Thursday, July 13, 2023.
Law
Courts once again bend to Trump’s will, upholding his power to fire a FTC commissioner because he thought she disagreed with his ‘administration’s priorities’
By Lindsay Whitehurst, The Associated Press and Eva RoytburgSeptember 8, 2025
Federal Reserve Chairman Jerome Powell is seen walking in Grand Teton National Park and squinting in direct sunlight on August 22, 2025 near Jackson Hole, Wyoming.
Economy
Is the Fed ready to go big? Analysts debate jumbo rate cut after soft jobs data
By Eva RoytburgSeptember 5, 2025
A large "Now Hiring" advertisement posted on the windows of the Advance Auto Parts store in Bay Shore, New York on March 24, 2022.
Economy
America’s job growth has flatlined—and Mark Zandi believes June may have been the start of a recession
By Eva RoytburgSeptember 5, 2025
Close up stock photograph of a mature man studying a see-through computer monitor that’s displaying text provided by an AI (artificial intelligence) chatbot.
Economy
ADP says job growth was ‘whipsawed’ in August, with rare warning on AI and consumer jitters
By Eva RoytburgSeptember 4, 2025
Freelancer woman with backpack and tablet walking down a narrow street in a european town, talking on the phone and smiling
Future of Work
Rural towns are handing out $10,000 relocation bonuses to poach high-earning remote workers
By Eva RoytburgSeptember 3, 2025
Warren Buffet, in glasses and a red tie, looks to the side of the camera.
Investing
Warren Buffett’s $57 billion face-plant: Kraft Heinz breaks up a decade after his megamerger soured
By Eva RoytburgSeptember 3, 2025
Kamil Majchrzak of Poland raises his fist with a focused look during the U.S. open.
C-Suite
From US Open ‘hat thief’ to Coldplay affair: CEOs keep going viral for bad behavior
By Eva RoytburgSeptember 3, 2025
CEO Laurent Freixe purses his lips during a general shareholders meetingof Nestle in Switzerland.
C-Suite
Nestlé fired its scandal-clad CEO without a payout—a ‘really unusual’ move, corporate governance expert says
By Eva RoytburgSeptember 2, 2025
Mother and daughter browse school supplies in a store aisle.
Economy
PCE data paints a solid picture, but hidden cracks show tariffs quietly squeezing U.S. consumers—and weak job growth could put them over the edge
By Eva RoytburgAugust 29, 2025
Two women walk under a Dollar General sign.
Retail
Dollar General builds a rural delivery edge over Walmart and Amazon—and it’s taking their higher-income shoppers, too
By Eva RoytburgAugust 28, 2025
A woman with red hair raises her hand to her mouth in shock at her grocery bill at the store.
Economy
‘It’s like when you see the tsunami coming in’: Agricultural economists are sounding the alarm about produce prices doubling
By Eva RoytburgAugust 28, 2025
Taylor Swift hugs her boyfriend Travis Kelce on the field, wearing gloves and red lipstick.
Arts & Entertainment
‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement
By Eva RoytburgAugust 27, 2025
Travis Kelce wraps his arm around Taylor Swift on the football field
Retail
Taylor Swift’s ‘amazing’ 8-carat engagement ring set Travis Kelce back $550,000, jewelry expert estimates
By Eva RoytburgAugust 26, 2025
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Most Popular
Economy
D.C.'s affordability headache has a silver bullet, new study shows: Tackling $40 trillion national debt would boost household income by $36,000placeholder alt text
By Eleanor PringleSeptember 23, 2026
Personal Finance
After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savingsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 22, 2026
Personal Finance
Current price of oil as of September 23, 2026placeholder alt text
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