• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWMost Powerful Women

San Francisco Wants to Eliminate the Pay Gap for Women in This Generation. But Will It Work?

By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
July 19, 2017, 1:20 PM ET
The Golden Gate Bridge, San Francisco, California
Photo by DEA / W. BUSS De Agostini — Getty Images

Employers in San Francisco soon won’t be allowed to ask job applicants about their salary history.

The new city law, which was signed by Mayor Ed Lee on Wednesday and is going into effect next year, aims to narrow the wage gap between men and women. Philadelphia and New York have passed similar laws, based on the idea that questions about salary history solidify the gender pay gap, making it difficult for women to escape a cycle of being paid less than men at each new job they take.

Equal pay advocates hailed San Francisco’s move as a way of removing that disadvantage to women, but the question remains: How effective will the new law be?

“We want results immediately,” says San Francisco Board of Supervisors member Mark Farrell, who sponsored the equal pay measure, which passed the board unanimously and has faced little opposition. “Practically speaking, as more and more women interview for jobs, it should have an immediate impact. When that aggregates to statistical differences — that will take a longer time. But you have to start somewhere.”

According to recent data from the U.S. Census Bureau, women in San Francisco earn 84 cents for every dollar that their male counterparts make, only slightly better than the national average of 82 cents for every dollar. There are already federal laws on the books to address the issue, including the Equal Pay Act of 1963, which outlawed wage discrimination based on gender. But there are subtler forms of disadvantage for women than outright discrimination, and that’s what San Francisco’s new law aims to tackle.

Here’s what experts say are the benefits and pitfalls of the new law:

It’s a start

Equal pay advocates have largely praised the law, saying that while it won’t erase the wage gap, it’s better than nothing. The law “makes it less likely that inequities earlier in your career shape your entire career,” says Emily Martin, general counsel and vice president for workplace justice at the National Women’s Law Center, a non-profit organization that advocates for women’s rights through litigation and policy initiatives.

Martin expects the law to prompt companies to think “more rigorously about how to set pay.” She believes companies will begin setting clearer scales for compensation based on metrics such as experience and skills, instead of relying on an applicant’s salary history.

Some companies have already started doing this. The Massachusetts-based Eastern Bank, for example, has previously said it reviews compensation data regularly to ensure any variation in pay for employees in the same or similar positions is based on experience and performance, not past salary history.

Intel, too, uses similar metrics. In 2015, the company conducted an equal pay audit by comparing employees by job type and education level, experience, performance and responsibility — later reporting that it does not have a gender pay gap.

The law won’t just benefit women

Taking a different approach when setting pay isn’t just good for women, Martin says.

“Asking about salary history harms a lot of people, like people of color who tend to have lower wages, and people who are moving from the non-profit sector to the for profit-sector. It even harms people who are maybe trying to enter a new field and are willing to take a pay cut,” she says. “It’s a step toward fairer pay structures and benefits working people more broadly.”

For example, Pew Research Center found that African Americans earned 75% as much as white workers in median hourly earnings in 2015, another gap that could be narrowed if companies stop asking about salary history.

But there are potential loopholes

While the new law prevents employers from asking about salary history, there’s a significant loophole, experts say: Employers can still ask applicants about their salary expectations. And since women who are making less money than men may give lower numbers for their expected salary, that question could lead to potentially unequal pay, says Joelle Emerson, who founded a diversity consultant group called Paradigm.

“Often with these laws, it’s not always so hard to get around it. If an employer asked about salary expectations, a candidate will give an answer that’s grounded in their current salary,” Emerson says. In other words, “these laws aren’t necessarily going to eliminate the pay gap.”

And it doesn’t solve the issue of salary negotiations

Even if women are offered the same starting salary as men, women still tend to make less money because they are less likely to negotiate their salary. Women may choose not to negotiate because they lack confidence on how to do it, or because doing so presents a socially awkward situation, known as the “social cost” of negotiation. Research shows that women who don’t negotiate are leaving money on the table, and it’s a major reason that the gender wage gap still exists.

That’s why Emerson suggests that companies limit salary negotiations, or stop doing them altogether. At Paradigm, for example, job candidates are told salary negotiations are not allowed — unless the candidate suggests that the salary being offered is lower than it should be. If Paradigm agrees with the candidate, the salary for everyone in the same role is adjusted accordingly. So far, Emerson says this has happened twice.

Accenture, a professional services company, GoDaddy, and Jet.com are other companies that have prohibited salary negotiations. Jet.com, for instance, eliminated salary negotiations in 2015 and instead implemented a compensation structure with 10 levels that sets all employee salaries based on position.

While there’s still more to do, Emerson is optimistic that the San Francisco law will make a difference.

“I think that having greater clarity will push companies to reflect more on their processes, and decide to take a different approach when determining pay,” she says.

About the Author
By Madeline Farber
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 8, 2026
10 hours ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
15 hours ago
burke
ConferencesAthletic Gear
The CEO of Trek Bicycle reads 52 books a year, hates smartphones, and thinks Milton Friedman was wrong
By Nick LichtenbergMay 6, 2026
3 days ago
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
C-SuiteRetail
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
9 days ago
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
SuccessEntrepreneurship
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
9 days ago
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
NewslettersMPW Daily
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
11 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.