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Fortune Archives: A football sensation, captured as “a skinny 10-year-old boy”
Newsletters
Fortune Archives: A football sensation, captured as “a skinny 10-year-old boy”
By Indrani SenJune 14, 2026
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
Health
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
By Marco Quiroz-GutierrezJune 5, 2026
fa
North America
The ‘soccer’ vs. ‘football’ war has a 160-year history — and your snobbish friends are wrong about which one is right
By Kirk Bowman and The ConversationJune 5, 2026
FIFA ‘just priced everyone out’: Soccer fans are skipping the World Cup over extreme prices
Travel & Leisure
FIFA ‘just priced everyone out’: Soccer fans are skipping the World Cup over extreme prices
By R.J. Rico and The Associated PressJune 5, 2026
Inside the $9 billion World Cup: How Gianni Infantino built a FIFA-dom with a tight grip on soccer’s biggest global event
Magazine
Inside the $9 billion World Cup: How Gianni Infantino built a FIFA-dom with a tight grip on soccer’s biggest global event
By Vivienne WaltJune 4, 2026
Soldier Field in Chicago during 1994 FIFA World Cup opening ceremonies
Economy
Some of the biggest U.S. sporting towns decided not to host any World Cup games, fearing a ‘major financial burden to our cities’
By Tristan BoveJune 3, 2026
Dan Helfrich, Chief Operating Officer, U.S. Soccer Federation
Conferences
U.S. Soccer is using AI to scout 70 million teenagers. The former consulting CEO running the federation calls it a ‘paradigm shift’ for the sport
By Nick LichtenbergJune 2, 2026
A man in a soccer ball hat holds a trophy and a beer in his hands.
North America
FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
By Sasha RogelbergJune 2, 2026
v
Conferences
Nike and U.S. soccer execs on the World Cup: 4 weeks of games, 4 years of prep, 6 years of jersey design
By Preston ForeJune 1, 2026
soccer moms
Commentary
Why soccer moms are shaping the future of football in the U.S.
By Ruslan BashirovMay 31, 2026
f
Economy
The economist who wrote the book on sports finance has a number for FIFA’s World Cup haul: $15 billion
By Richard Sheehan and The ConversationMay 25, 2026
Photo of a line of cars passing various businesses
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries’ train system for the U.S.’s ‘D’ rated infrastructure
By Catherina GioinoMay 25, 2026
Donald Trump looks at FIFA President Gianni Infantino with the FIFA Peace Prize in front of them both.
North America
U.S. hotels are calling the World Cup a ‘non-event’ and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
roger
AI
Roger Bennett’s message to A-Rod is one for the country: Soccer has already overtaken baseball in America
By Nick LichtenbergMay 11, 2026
Women’s sports is booming—but a new divide is taking shape
Newsletters
Women’s sports is booming—but a new divide is taking shape
By Emma HinchliffeMay 5, 2026
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